Hillsong United
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
8,537,486
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Hillsong United reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 72,750 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Chick-fil-A, Movistar, Jollibee suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,537,486 · Engagements 21,965 · Rate 0.3% Posts 1,107 · Views 124,188 · Avg Likes 21,507 · Avg Comments 333 · Avg Views 124,188 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 37% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (37%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (17%) PHILIPPINES (11%) INDONESIA (5%) INDIA (5%) |
Top regions: UNITED STATES (22%), BRAZIL (17%), PHILIPPINES (11%) |
| Platform Engagement | Instagram: 17,057 avg likes/post · Tiktok: 72,750 avg views/post · Youtube: 51,438 avg views/post | Best reach: Tiktok 72,750 avg views; best engagement: Instagram 17,057 avg likes |
Top Brand Affinities
Chick-fil-A
Movistar
Jollibee
Cafecito
Target
Lollapalooza
FashionNova
shein
Walmart
ASOS
Puma
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 6.28 | |
| Movistar | 4.64 | |
| Jollibee | 3.75 | |
| Cafecito | 2.72 | |
| Target | 2.66 | |
| Lollapalooza | 2.29 | |
| FashionNova | 2.18 | |
| shein | 1.90 | |
| Walmart | 1.84 | |
| ASOS | 1.78 | |
| Puma | 1.74 | |
| Spotify Music | 1.74 | |
| Sunnies Studios | 1.71 | |
| Paramount Pictures | 1.69 | |
| Forever 21 | 1.65 | |
| Pixar | 1.62 | |
| Fenty beauty | 1.59 | |
| Amazon | 1.50 | |
| SheInside | 1.49 | |
| Ferrero | 1.47 | |
| Coachella | 1.47 | |
| Costco | 1.43 | |
| Airbnb | 1.41 | |
| The Olympic Games | 1.41 | |
| Starbucks | 1.39 | |
| New Balance | 1.37 | |
| Chipotle Mexican Grill | 1.36 | |
| Fujifilm | 1.36 | |
| Versace | 1.34 | |
| McDonald's | 1.33 | |
| Bellagio | 1.30 | |
| Pepsi | 1.30 | |
| Los Angeles Lakers | 1.29 | |
| Calvin Klein | 1.28 | |
| Guess | 1.27 | |
| Adobe | 1.27 | |
| Vans | 1.25 | |
| Walt Disney | 1.25 | |
| NFL | 1.24 | |
| H&M | 1.20 | |
| Sephora | 1.19 | |
| Polo Ralph Lauren | 1.13 | |
| GoPro | 1.13 | |
| Coca-Cola | 1.09 | |
| National Geographic | 1.08 | |
| Converse | 1.07 | |
| WWE | 1.07 | |
| Pandora | 1.03 | |
| Netflix | 1.03 | |
| Xiaomi | 1.01 |
Official Profiles
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LoginArtist: Hillsong United
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
| Platform | 2025-09-07 | 2025-09-08 | Change |
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
| Metric | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
