Hillsong United

Hillsong United — rock artist from AU.

Hillsong UNITED is a musical group formed within the youth ministry of Hillsong Church in Australia. Comprised of a diverse group of musicians, songwriters,…

Influence: 71.22% Fanbase: 69.19% Trending: 72.24% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 5.85% • Very Strong

As of 2025-10-01

8,564,176

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:03:40 UTC

Genres

rockchristian alternative rockspiritualschristianccmchristian musicworld worshipworship

Biography

Hillsong UNITED is a musical group formed within the youth ministry of Hillsong Church in Australia. Comprised of a diverse group of musicians, songwriters, and worship leaders, their aim is to create songs that inspire churches and individuals by emphasizing themes of redemption and divine calling.

Top Brand Affinities

Report Date: 2025-10-01

Hillsong United reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, PHILIPPINES. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 72,750 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Chick-fil-A, Movistar, Verizon suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hillsong United score 0.26% — Low bucket.

Brand: Chick-fil-ABrand: MovistarBrand: Verizon

Followers:8,564,176

Engagements:22,151

Rate:0.3%

Posts:1,106

Avg Likes:21,691

Avg Comments:335

Avg Views:124,188

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,564,176 · Engagements 22,151 · Rate 0.3% Posts 1,106 · Views 124,188 · Avg Likes 21,691 · Avg Comments 335 · Avg Views 124,188	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 10% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (22%) UNITED STATES (21%) PHILIPPINES (12%) INDONESIA (6%) GHANA (4%)	Top regions: BRAZIL (22%), UNITED STATES (21%), PHILIPPINES (12%)
Platform Engagement	Instagram: 17,189 avg likes/post · Tiktok: 72,750 avg views/post · Youtube: 51,438 avg views/post	Best reach: Tiktok 72,750 avg views; best engagement: Instagram 17,189 avg likes

Top Brand Affinities

Chick-fil-A

Score: 5.85

Movistar

Score: 4.64

Verizon

Score: 3.93

Target

Score: 3.16

Cafecito

Score: 2.73

Walmart

Score: 2.42

Lollapalooza

Score: 2.32

Spotify Music

Score: 2.27

Busch

Score: 2.24

FashionNova

Score: 2.19

ASOS

Score: 1.79

Puma

Score: 1.74

Brand	Category	Score
Chick-fil-A		5.85
Movistar		4.64
Verizon		3.93
Target		3.16
Cafecito		2.73
Walmart		2.42
Lollapalooza		2.32
Spotify Music		2.27
Busch		2.24
FashionNova		2.19
ASOS		1.79
Puma		1.74
Sunnies Studios		1.71
Costco		1.68
Los Angeles Lakers		1.67
NFL		1.66
Forever 21		1.60
Fenty beauty		1.60
shein		1.59
Starbucks		1.56
Chipotle Mexican Grill		1.53
WWE		1.51
Ferrero		1.49
Coachella		1.48
Marvel Entertainment		1.43
SheInside		1.38
Walt Disney		1.37
Airbnb		1.35
Versace		1.34
Bellagio		1.33
Calvin Klein		1.31
The Olympic Games		1.26
Fujifilm		1.23
Amazon		1.22
Sephora		1.19
Star Wars		1.19
Polo Ralph Lauren		1.14
GoPro		1.13
H&M		1.11
New Balance		1.09
Guess		1.07
Converse		1.07
McDonald's		1.06
Christian Dior		1.06
NBA		1.05
Paypal		1.05
Vans		1.04
Pixar		1.03
Pandora		1.02
Netflix		1.02