Herencia de Patrones Brand Affinity ranks highest True Religion at 30.39% . Very Strong. Score DMDB 61.85% | Fanbase 51.34%

Herencia de Patrones — others artist from MX.

Herencia de Patrones is a corridos tumbados group hailing from Northern Mexico. The trio showcases the requinto guitar, bajo sexto, and tuba, delivering songs…

Herencia de Patrones

Recognizable

Country: MX | Artist ID: 377fe814-c308-11e8-98db-525400009efb

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Genres

otherscorridos tumbadoslatinnuevo regional mexicanocorridoregional mexican musicinstrumentalsierreno

Influential: 61.85% Fanbase: 51.34% Trending: 67.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 30.39% • Very Strong

As of 2025-09-09

1,043,351

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.85% | Fanbase 51.34% | Trending 67.10% | CAREER STAGE: MAINSTREAM

Biography

Herencia de Patrones is a corridos tumbados group hailing from Northern Mexico. The trio showcases the requinto guitar, bajo sexto, and tuba, delivering songs that delve into themes of street life, partying, sexuality, the drug trade, and violence. In early 2019, they caught the attention of Jimmy Humilde of Rancho Humilde Records, leading to the release of their debut album "Pa Las Vibras" and subsequent projects under the label. In 2021, the band established their own imprint, HP Records, and released "HP Everything."

Their debut EP, "Clicka Fija," surfaced in 2018, garnering success on streaming platforms and amassing millions of views on their music videos. Herencia de Patrones gained traction through tours and performances, notably joining Rancho Humilde's Great Smoke Out Tour and expanding their fanbase across the Southwestern United States. The group's releases, including "Pa Las Vibras" and "Sorry for the Wait," received acclaim, propelling them to the Top Latin Albums chart and accumulating millions of views on their visual content. Transitioning to HP Records in 2020, they continued their prolific output, culminating in the release of "HP Everything" in July 2021.

Report Date: 2025-09-09

Herencia de Patrones is already in the conversation with 18-24 & 25-34 audiences in MEXICO, UNITED STATES, GUATEMALA. The audience is heavily male (84%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (24,150 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to True Religion, Corvette, Tagaz points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Herencia de Patrones score 1.85% — Moderate bucket.

Brand: True ReligionBrand: CorvetteBrand: Tagaz

Followers:1,043,351

Engagements:19,318

Rate:1.9%

Posts:171

Avg Likes:18,946

Avg Comments:160

Avg Views:24,150

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,043,351 · Engagements 19,318 · Rate 1.9% Posts 171 · Views 24,150 · Avg Likes 18,946 · Avg Comments 160 · Avg Views 24,150	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 9% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	MEXICO (56%) UNITED STATES (40%) GUATEMALA (1%) COLOMBIA (0%) BRAZIL (0%)	Top regions: MEXICO (56%), UNITED STATES (40%), GUATEMALA (1%)
Platform Engagement	Instagram: 16,797 avg likes/post · Tiktok: 24,150 avg views/post	Best reach: Tiktok 24,150 avg views; best engagement: Instagram 16,797 avg likes

Top Brand Affinities

True Religion

Score: 30.39

Corvette

Score: 26.89

Tagaz

Score: 26.88

Zumiez

Score: 22.85

Wingstop

Score: 20.94

GMC

Score: 19.80

Univision

Score: 19.64

VOSSEN WHEELS

Score: 19.43

New Era

Score: 17.78

Champion

Score: 16.54

Andis

Score: 16.22

Ariat

Score: 15.39

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Top Brand Affinities

Brand	Category	Score
True Religion		30.39
Corvette		26.89
Tagaz		26.88
Zumiez		22.85
Wingstop		20.94
GMC		19.80
Univision		19.64
VOSSEN WHEELS		19.43
New Era		17.78
Champion		16.54
Andis		16.22
Ariat		15.39
Acura		12.18
Barber Shop Connect		11.08
BaByliss		10.05
Amazon Music		9.79
Infiniti		8.71
Dodge		7.96
Pontiac		7.19
Chevrolet		7.16
Milani Cosmetics		6.98
BH Cosmetics		6.17
Los Angeles Lakers		5.63
Rolls-Royce		5.52
Suavecito		5.44
FashionNova		5.22
Bud Light		5.12
Anastasia Beverly Hills		5.07
Urban Outfitters		4.62
Hennessy		4.59
Chrysler		4.36
Cadillac		4.35
Rover		4.18
Scion		3.96
Comedy Central		3.88
ESPN		3.87
Ford		3.79
Mitsubishi		3.73
American Eagle		3.69
Jeep		3.69
Tarte Cosmetics		3.49
Mitsubishi Motors		3.40
Versace		3.29
Kylie Cosmetics		3.28
Babybump		3.25
shein		3.05
NYX Cosmetics		2.96
Balenciaga		2.86
Microsoft		2.85
Guess		2.82