Helene Fischer Brand Affinity ranks highest Krombacher at 45.59% . Very Strong. Score DMDB 62.79% | Fanbase 53.97%

Helene Fischer — pop artist from DE.

Helene Fischer, a German pop star and entertainer, rose to prominence in 2006 with her debut album. Born in Krasnoyarsk, Russia in August 1984 to a German…

Helene Fischer

Recognizable

Country: DE | Gender: female | Artist ID: 11e81bce-102b-2e40-aaf8-a0369fe50396

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Genres

popgerman popmainstream popeuropeanschlagerpartyschlagerclassic schlagereuropean

Influential: 62.79% Fanbase: 53.97% Trending: 67.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Krombacher • 45.59% • Very Strong

As of 2025-09-09

2,574,809

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.79% | Fanbase 53.97% | Trending 67.21% | CAREER STAGE: MAINSTREAM

Biography

Helene Fischer, a German pop star and entertainer, rose to prominence in 2006 with her debut album. Born in Krasnoyarsk, Russia in August 1984 to a German family, she later moved to Germany and pursued studies in music and theater. Fischer's success continued with a string of chart-topping albums, including Farbenspiel in 2013, which became one of the best-selling albums in German history.

Throughout her career, Fischer has released multiple successful albums and singles, with notable achievements such as the hit single "Atemlos Durch die Nacht" and her first Christmas album, Weihnachten, in 2015. She has also ventured into acting and live performance recordings, showcasing her versatility as an artist. In 2021, Fischer collaborated with Luis Fonsi on the single "Vamos a Marte," marking a new chapter in her musical journey.

Report Date: 2025-09-09

Helene Fischer reaches 25-34 & 45-64 audiences concentrated in GERMANY, UNITED STATES, AUSTRIA. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 340,950 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Krombacher, Commerzbank, Tchibo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Helene Fischer score 1.53% — Moderate bucket.

Brand: KrombacherBrand: CommerzbankBrand: Tchibo

Followers:2,574,809

Engagements:39,373

Rate:1.5%

Posts:511

Avg Likes:37,512

Avg Comments:1,568

Avg Views:420,749

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,574,809 · Engagements 39,373 · Rate 1.5% Posts 511 · Views 420,749 · Avg Likes 37,512 · Avg Comments 1,568 · Avg Views 420,749	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 27% 45-64: 26% 18-24: 23% 35-44: 21%	Largest: 25-34 (27%); next: 45-64 (26%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	GERMANY (35%) UNITED STATES (6%) AUSTRIA (5%) BRAZIL (5%) NETHERLANDS (5%)	Top regions: GERMANY (35%), UNITED STATES (6%), AUSTRIA (5%)
Platform Engagement	Instagram: 27,524 avg likes/post · Tiktok: 340,950 avg views/post · Youtube: 79,799 avg views/post	Best reach: Tiktok 340,950 avg views; best engagement: Instagram 27,524 avg likes

Top Brand Affinities

Krombacher

Score: 45.59

Commerzbank

Score: 34.46

Tchibo

Score: 30.41

Braun

Score: 29.36

Augustiner Helles

Score: 23.73

Edeka

Score: 22.25

Erdinger

Score: 19.39

PowerFood

Score: 18.12

Paulaner

Score: 16.41

TUI Group

Score: 15.01

Thermomix

Score: 14.97

Rituals

Score: 14.45

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Top Brand Affinities

Brand	Category	Score
Krombacher		45.59
Commerzbank		34.46
Tchibo		30.41
Braun		29.36
Augustiner Helles		23.73
Edeka		22.25
Erdinger		19.39
PowerFood		18.12
Paulaner		16.41
TUI Group		15.01
Thermomix		14.97
Rituals		14.45
ESPRIT		14.29
Rossmann		14.24
Lidl		14.11
Zalando		13.44
TUI		13.36
Hummel		11.47
Marc O'Polo		10.67
Lufthansa		10.55
Beck`s		9.24
Sennheiser		8.86
PLAYMOBIL		8.79
KARL LAGERFELD		6.81
Opel		5.61
Moët & Chandon		5.43
Calzedonia		5.25
Haribo		5.24
essie		4.95
Lindt		4.88
Michael Kors		4.79
Aperol		4.74
Hugo Boss		4.61
Iberostar Hotels & Resorts		4.52
Pull&Bear		4.33
ALDI		4.22
UGG		4.04
Heinz		4.04
Nespresso		4.03
Hilton		4.02
Ray-Ban		3.76
Busch		3.64
Tommy Hilfiger		3.55
Audi		3.40
Skoda		3.39
Red Bull		3.33
Nivea		3.27
ABC		3.27
ASOS		3.10
NBC		3.06