Haricharan Brand Affinity ranks highest Sennheiser at 25.80% . Very Strong. Score DMDB 62.19% | Fanbase 54.68%

Haricharan — pop artist from IN.

Haricharan Seshadri, born on March 20, 1987, is a classical Carnatic vocalist and musician based in Chennai, India. He began his musical journey by performing…

Haricharan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc6-daba-2fc4-b030-a0369fe50396

Find Artist

Genres

poptamil popindian poppopclassical, ensemble & operaclassicalasianfilmitelugu

Influential: 62.19% Fanbase: 54.68% Trending: 65.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sennheiser • 25.80% • Very Strong

As of 2025-09-09

359,461

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.19% | Fanbase 54.68% | Trending 65.94% | CAREER STAGE: MAINSTREAM

Biography

Haricharan Seshadri, born on March 20, 1987, is a classical Carnatic vocalist and musician based in Chennai, India. He began his musical journey by performing classical concerts in India and abroad and later ventured into playback singing in the film industry. Haricharan has sung nearly 2000 songs in Tamil, Telugu, Malayalam, Kannada, and Hindi, collaborating with renowned music directors such as Ilayaraja, A R Rahman, and Harris Jayaraj.

Throughout his career spanning over 16 years, Haricharan has delivered numerous chart-topping hits and has been recognized with awards from prestigious institutions like FilmFare, IIFA, and Vijay Music. He has also participated in esteemed music festivals globally and continues to be a sought-after recording artist in the Indian music scene.

Report Date: 2025-09-09

Haricharan cuts through with 25-34 & 18-24 audiences and consistency across INDIA, UNITED STATES, SRI LANKA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,609 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sennheiser, Akg, OnePlus, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Haricharan score 0.26% — Low bucket.

Brand: SennheiserBrand: AkgBrand: OnePlus

Followers:359,461

Engagements:934

Rate:0.3%

Posts:1,893

Avg Likes:931

Avg Comments:12

Avg Views:3,609

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 359,461 · Engagements 934 · Rate 0.3% Posts 1,893 · Views 3,609 · Avg Likes 931 · Avg Comments 12 · Avg Views 3,609	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 40% 35-44: 10% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (40%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	INDIA (84%) UNITED STATES (4%) SRI LANKA (3%) MALAYSIA (3%) UNITED KINGDOM (1%)	Top regions: INDIA (84%), UNITED STATES (4%), SRI LANKA (3%)
Platform Engagement	Instagram: 730 avg likes/post · Youtube: 3,609 avg views/post	Best reach: Youtube 3,609 avg views; best engagement: Instagram 730 avg likes

Top Brand Affinities

Sennheiser

Score: 25.80

Akg

Score: 21.73

OnePlus

Score: 20.90

Infosys

Score: 19.52

Pro Tools

Score: 19.06

Mahindra

Score: 12.26

Amazon Music

Score: 9.67

Snapseed

Score: 8.84

musical.ly

Score: 6.30

Maruti

Score: 6.02

Bajaj

Score: 5.25

Ableton

Score: 4.68

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Top Brand Affinities

Brand	Category	Score
Sennheiser		25.80
Akg		21.73
OnePlus		20.90
Infosys		19.52
Pro Tools		19.06
Mahindra		12.26
Amazon Music		9.67
Snapseed		8.84
musical.ly		6.30
Maruti		6.02
Bajaj		5.25
Ableton		4.68
Genesis		4.31
KTM		4.07
Selfiegram		4.04
Petronas		3.86
Travelgram		3.82
Nokia		3.34
National Geographic		3.27
Cadbury		3.26
Beats Electronics		3.11
Yamaha		3.01
Nikon		2.88
Canon		2.85
Ray-Ban		2.73
KFC		2.56
Sony		2.41
Hyundai		2.06
Spotify Music		2.06
Ducati		2.04
Geocaching		1.97
Adobe		1.73
Xiaomi		1.65
Land Rover		1.64
Suzuki		1.54
Samsung Group		1.53
Huawei		1.46
Marvel Entertainment		1.39
Fujifilm		1.35
Puma		1.31
BBC		1.30
Bentley		1.29
FIFA		1.28
Apple		1.26
SoundCloud		1.24
HBO		1.24
GoPro		1.23
Mercedes-Benz		1.22
Dodge		1.21
BMW		1.20