Happy Asmara Brand Affinity ranks highest Oppo at 35.15% . Very Strong. Score DMDB 60.17% | Fanbase 56.66%

Happy Asmara — pop artist from ID.

Happy Asmara, born in East Java, Indonesia, is known for her unique blend of Traditional Javanese Koplo Dangdut and Modern Pop elements. Starting her career as…

Happy Asmara

Recognizable

Country: ID | Gender: female | Artist ID: 11e83fea-3c04-7c48-bc33-a0369fe50396

Find Artist

Genres

poppopasian popelectronicdanceasiandangdutdangdut koplojavanese dangdutlagu jawa

Influential: 60.17% Fanbase: 56.66% Trending: 61.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 35.15% • Very Strong

As of 2025-09-09

9,020,147

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.17% | Fanbase 56.66% | Trending 61.93% | CAREER STAGE: MAINSTREAM

Biography

Happy Asmara, born in East Java, Indonesia, is known for her unique blend of Traditional Javanese Koplo Dangdut and Modern Pop elements. Starting her career as a kids magazine model, she transitioned to singing and quickly gained popularity for her powerful voice and unique character. Happy Asmara's lyrics often focus on themes of love and heartbreak, resonating with a broad Indonesian audience. Her authentic storytelling and distinct musical style have positioned her as a rising star in the Indonesian music scene, with potential for international success.

Report Date: 2025-09-09

Happy Asmara resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, MALAYSIA, UNITED STATES. With a heavily male (58%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (58,821 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Oppo, Daihatsu, Datsun makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Happy Asmara score 0.47% — Low bucket.

Brand: OppoBrand: DaihatsuBrand: Datsun

Followers:9,020,147

Engagements:42,611

Rate:0.5%

Posts:2,307

Avg Likes:42,520

Avg Comments:361

Avg Views:58,821

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,020,147 · Engagements 42,611 · Rate 0.5% Posts 2,307 · Views 58,821 · Avg Likes 42,520 · Avg Comments 361 · Avg Views 58,821	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 11% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	INDONESIA (97%) MALAYSIA (0%) UNITED STATES (0%) TAIWAN (0%) CHINA (0%)	Top regions: INDONESIA (97%), MALAYSIA (0%), UNITED STATES (0%)
Platform Engagement	Instagram: 40,347 avg likes/post · Youtube: 58,821 avg views/post	Best reach: Youtube 58,821 avg views; best engagement: Instagram 40,347 avg likes

Top Brand Affinities

Oppo

Score: 35.15

Daihatsu

Score: 10.37

Datsun

Score: 5.92

Oriflame

Score: 4.40

Volvo

Score: 4.31

Yamaha

Score: 3.88

Honda

Score: 3.69

Nokia

Score: 2.81

Tupperware Brands

Score: 2.63

Mitsubishi

Score: 2.50

Mitsubishi Motors

Score: 2.47

Xiaomi

Score: 2.17

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Top Brand Affinities

Brand	Category	Score
Oppo		35.15
Daihatsu		10.37
Datsun		5.92
Oriflame		4.40
Volvo		4.31
Yamaha		3.88
Honda		3.69
Nokia		2.81
Tupperware Brands		2.63
Mitsubishi		2.50
Mitsubishi Motors		2.47
Xiaomi		2.17
Carrefour		2.14
Sprite		2.01
Suzuki		1.96
Petronas		1.89
Universal		1.84
KFC		1.73
Snapseed		1.65
Toyota		1.39
Samsung Group		1.20
musical.ly		1.13
Adobe		0.87
Google		0.81
Converse		0.79
Canon		0.77
Sony		0.68
Travelgram		0.62
Prada		0.54
Marvel		0.50
Nike		0.47
Adidas		0.46
PlayStation		0.45
Nissan		0.41
Vans		0.40
BMW		0.38
DC Entertainment		0.37
GoPro		0.35
Pokemon		0.34
Mercedes-Benz		0.32
Nikon		0.32
Marvel Entertainment		0.30
Apple		0.30
Starbucks		0.30
Spotify Music		0.27
Amazon		0.19
Walt Disney		0.10