Hamza Brand Affinity ranks highest Blue Marble at 741.17% . Very Strong. Score DMDB 63.77% | Fanbase 54.90%

Hamza — pop artist from BE.

Hailing from Brussels, the rapper-singer-producer has solidified his position as a key figure in the Belgian rap scene and French-language music. Known for his…

Hamza

Recognizable

Country: BE | Gender: male | Artist ID: 11e81bbc-db5c-de54-b94b-a0369fe50396

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaisbelgian hip hoprap belgehip hoptrap

Influential: 63.77% Fanbase: 54.90% Trending: 68.20%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 741.17% • Very Strong

As of 2025-09-09

1,765,718

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.77% | Fanbase 54.90% | Trending 68.20% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Brussels, the rapper-singer-producer has solidified his position as a key figure in the Belgian rap scene and French-language music. Known for his versatile style, he collaborates with a range of artists, from Damso to Christine And The Queens. His fashion sense has also garnered attention, leading to collaborations with major brands like Nike and Levi's.

Having performed at prestigious venues and featured on notable platforms, the artist continues to evolve his musical and visual aesthetic. With a successful album release in 2023, he remains a prominent presence in the industry, collaborating with both established and up-and-coming talents. As he navigates his career, fans eagerly anticipate his future projects and contributions to the music scene.

Report Date: 2025-09-09

Hamza cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, BELGIUM, MOROCCO. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 351,450 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Blue Marble, Accor Hotels, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hamza score 6.07% — Very Strong bucket.

Brand: Blue MarbleBrand: Accor HotelsBrand: Palm Angels

Followers:1,765,718

Engagements:107,151

Rate:6.1%

Posts:188

Avg Likes:103,602

Avg Comments:506

Avg Views:452,928

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,765,718 · Engagements 107,151 · Rate 6.1% Posts 188 · Views 452,928 · Avg Likes 103,602 · Avg Comments 506 · Avg Views 452,928	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 32% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (62%) BELGIUM (7%) MOROCCO (6%) ALGERIA (4%) CANADA (4%)	Top regions: FRANCE (62%), BELGIUM (7%), MOROCCO (6%)
Platform Engagement	Instagram: 49,468 avg likes/post · Tiktok: 351,450 avg views/post · Youtube: 101,478 avg views/post	Best reach: Tiktok 351,450 avg views; best engagement: Tiktok 50,700 avg likes

Top Brand Affinities

Blue Marble

Score: 741.17

Accor Hotels

Score: 42.22

Palm Angels

Score: 33.90

Jean Paul Gaultier

Score: 22.31

Kiabi

Score: 19.04

Sandro

Score: 17.59

Galeries Lafayette

Score: 17.01

Ricard

Score: 16.60

JACQUEMUS

Score: 13.76

Longchamp

Score: 13.12

Zalando

Score: 11.61

boohoo

Score: 11.46

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Top Brand Affinities

Brand	Category	Score
Blue Marble		741.17
Accor Hotels		42.22
Palm Angels		33.90
Jean Paul Gaultier		22.31
Kiabi		19.04
Sandro		17.59
Galeries Lafayette		17.01
Ricard		16.60
JACQUEMUS		13.76
Longchamp		13.12
Zalando		11.61
boohoo		11.46
Foot Locker		11.42
Ellesse		11.00
Vivienne Westwood		10.68
Akai		10.49
New Era		10.42
Alexander Wang		10.19
Lacoste		10.00
MISSGUIDED		9.61
Marni		8.57
Stone Island		8.18
Dom Pérignon		8.02
Garnier		7.96
Carhartt		7.88
Atmos		7.18
Stüssy		7.14
Acne Studios		7.14
Emporio Armani		7.01
Maison Margiela		6.89
Supreme		6.74
Moncler		6.52
Champion		6.42
Urban Outfitters		5.93
Décathlon		5.90
Dsquared		5.84
Maybach		5.62
The North Face		5.51
Calzedonia		5.51
ASOS		5.50
Ableton		5.49
KENZO		5.42
Fanta		5.40
Pull&Bear		5.31
BALMAIN		5.25
Ferragamo		5.24
Loewe		5.24
KARL LAGERFELD		4.85
SoundCloud		4.81
Polo Ralph Lauren		4.76