Ha*Ash

Ha*Ash — pop artist from MX.

Hanna and Ashley Perez Moza, born in Lake Charles, Louisiana, discovered their passion for music at a young age, starting their singing journey in their home…

Influence: 68.82% Fanbase: 64.98% Trending: 70.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 22.28% • Very Strong

As of 2025-09-09

20,536,665

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:44 UTC

Genres

poplatin poplatin arena popmexican poplatinlatin

Biography

Hanna and Ashley Perez Moza, born in Lake Charles, Louisiana, discovered their passion for music at a young age, starting their singing journey in their home church. Their talent led to regular performances and professional training, eventually catching the attention of Sony Music, who signed them as Ha*Ash. The duo's self-titled debut album in 2003 gained success with hit singles like "Odio Amarte," paving the way for further chart-topping releases and extensive touring.

Throughout their career, Ha*Ash continued to release successful albums, such as Mundos Opuestos and Habitación Doble, showcasing a blend of rock, pop, and country influences. Their 2011 album, A Tiempo, received critical acclaim and featured collaborations with notable artists like Leonel Garcia and Natalia Lafourcade. The duo's dedication to their music and charitable endeavors earned them numerous award nominations and accolades, solidifying their position as a prominent presence in the Latin music scene.

Top Brand Affinities

Report Date: 2025-09-09

Ha*Ash commands interest from 18-24 & 25-34 audiences in MEXICO, PERU, COLOMBIA. With a heavily female (71%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (288,200 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Univision, Falabella, Movistar points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ha*Ash score 0.25% — Low bucket.

Brand: UnivisionBrand: FalabellaBrand: Movistar

Followers:20,536,665

Engagements:50,350

Rate:0.2%

Posts:4,731

Avg Likes:49,495

Avg Comments:518

Avg Views:299,988

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,536,665 · Engagements 50,350 · Rate 0.2% Posts 4,731 · Views 299,988 · Avg Likes 49,495 · Avg Comments 518 · Avg Views 299,988	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 35-44: 8% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	MEXICO (24%) PERU (12%) COLOMBIA (10%) ARGENTINA (9%) VENEZUELA (8%)	Top regions: MEXICO (24%), PERU (12%), COLOMBIA (10%)
Platform Engagement	Instagram: 27,311 avg likes/post · Tiktok: 288,200 avg views/post · Youtube: 11,788 avg views/post	Best reach: Tiktok 288,200 avg views; best engagement: Instagram 27,311 avg likes

Top Brand Affinities

Univision

Score: 22.28

Falabella

Score: 15.84

Movistar

Score: 7.94

Cafecito

Score: 7.93

Barbie

Score: 7.03

Suavecito

Score: 6.24

Colgate

Score: 5.90

iHeartRadio Music Awards

Score: 4.27

Target

Score: 2.68

MTV

Score: 2.34

Coachella

Score: 2.15

Forever 21

Score: 2.05

Brand	Category	Score
Univision		22.28
Falabella		15.84
Movistar		7.94
Cafecito		7.93
Barbie		7.03
Suavecito		6.24
Colgate		5.90
iHeartRadio Music Awards		4.27
Target		2.68
MTV		2.34
Coachella		2.15
Forever 21		2.05
Guess		1.96
Herbalife		1.74
Too Faced Cosmetics		1.65
Mitsubishi		1.45
SheInside		1.44
shein		1.42
Walmart		1.22
Pixar		1.19
FashionNova		1.15
Coca-Cola		1.09
Pokemon Go		1.07
Vogue		1.06
Lego		1.05
Pepsi		1.03
Lamborghini		1.02
NYX Cosmetics		1.01
Huda Beauty		1.00
Marvel		0.99
Walt Disney		0.97
Tommy Hilfiger		0.93
Pandora		0.91
DC Entertainment		0.85
Nutella		0.83
Netflix		0.80
Spotify Music		0.77
Universal		0.77
H&M		0.75
Starbucks		0.75
MAC Cosmetics		0.72
musical.ly		0.68
Pokemon		0.66
Marvel Entertainment		0.65
Xbox		0.60
Travelgram		0.58
Activision Blizzard		0.58
Suzuki		0.57
Sony		0.57
HBO		0.57