H.E.R.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-19
11,841,923
Social Media Followers
As of 2025-08-19
00:00:00
Hours Airplay
2025-10-08 20:12:01 UTC
Genres
Biography
Debuting in 2016 under the pseudonym H.E.R., which stands for Having Everything Revealed, the Bay Area native gained attention with her EPs and hit singles like "Best Part" and "Hard Place." Her collaborations with artists such as Daniel Caesar and Khalid have further solidified her place in the music industry. Constantly evolving, H.E.R. continues to make waves with her emotive music, earning critical acclaim, Grammy nominations, and widespread recognition for her artistry and impactful contributions to the music scene.
H.E.R. reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, SOUTH AFRICA. The demographic tilt is heavily female (69%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 378,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Shea Moisture, Alexander Wang, FashionNova suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,841,923 · Engagements 218,152 · Rate 1.8% Posts 1,422 · Views 448,420 · Avg Likes 216,474 · Avg Comments 1,629 · Avg Views 448,420 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 34% 13-17: 8% 35-44: 7% |
Largest: 18-24 (49%); next: 25-34 (34%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (57%) BRAZIL (7%) SOUTH AFRICA (4%) PHILIPPINES (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (57%), BRAZIL (7%), SOUTH AFRICA (4%) |
| Platform Engagement | Instagram: 191,130 avg likes/post · Tiktok: 378,000 avg views/post · Youtube: 70,420 avg views/post | Best reach: Tiktok 378,000 avg views; best engagement: Instagram 191,130 avg likes |
Top Brand Affinities
Shea Moisture
Alexander Wang
FashionNova
Fenty beauty
Amazon Music
Barbie
MISSGUIDED
Acne Studios
JACQUEMUS
Steve Madden
Hennessy
boohoo
| Brand | Category | Score |
|---|---|---|
| Shea Moisture | 20.03 | |
| Alexander Wang | 10.64 | |
| FashionNova | 8.71 | |
| Fenty beauty | 7.99 | |
| Amazon Music | 7.86 | |
| Barbie | 7.46 | |
| MISSGUIDED | 7.31 | |
| Acne Studios | 7.19 | |
| JACQUEMUS | 7.00 | |
| Steve Madden | 6.46 | |
| Hennessy | 6.36 | |
| boohoo | 5.88 | |
| Macy's | 5.68 | |
| ULTA Beauty | 5.48 | |
| Champion | 5.42 | |
| Coach | 5.17 | |
| shein | 5.13 | |
| ASOS | 5.04 | |
| iHeartRadio Music Awards | 4.53 | |
| OLD NAVY | 4.40 | |
| Ableton | 4.30 | |
| SheInside | 4.26 | |
| Forever 21 | 4.17 | |
| Target | 4.06 | |
| SoundCloud | 3.91 | |
| NBC | 3.90 | |
| Verizon | 3.60 | |
| NORDSTROM | 3.48 | |
| Coachella | 3.44 | |
| American Eagle | 3.44 | |
| TOM FORD | 3.38 | |
| Urban Outfitters | 3.26 | |
| ESPN | 3.23 | |
| Los Angeles Lakers | 3.23 | |
| GAP | 3.14 | |
| Timberland | 3.13 | |
| Beats Electronics | 3.08 | |
| MTV | 3.07 | |
| NARS Cosmetics | 3.04 | |
| Michael Kors | 2.99 | |
| BALMAIN | 2.93 | |
| Dr. Martens | 2.88 | |
| Stüssy | 2.85 | |
| Uber | 2.74 | |
| Spotify Music | 2.72 | |
| Kodak | 2.67 | |
| H&M | 2.58 | |
| Marc Jacobs | 2.53 | |
| Sneakerhead | 2.46 | |
| Sephora | 2.43 |
Official Profiles
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LoginArtist: H.E.R.
The map shows every radio station that aired H.E.R. today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 19:07:34 | Damage | WWPW | Atlanta, GA, US | 38 |
| 2025-08-22 18:49:49 | Damage | WGPR | Detroit, MI, US | 170 |
| 2025-08-22 18:48:03 | Closer (feat. H.E.R.) | Vodafone FM | Lisbon, PT | 158 |
| 2025-08-22 18:44:00 | B.S. (feat. H.E.R.) | WHHL | St. Louis, MO, US | 175 |
| 2025-08-22 18:35:45 | B.S. (feat. H.E.R.) | 92Q Jams Baltimore | Baltimore, MD, US | 202 |
| 2025-08-22 18:33:45 | Damage | WVKL-FM (95.7 FM R&B Norfolk Urban Music) | Norfolk, US | 183 |
| 2025-08-22 18:07:57 | Come Through (feat. Chris Brown) | KPAT-FM (The Beat San Maria 95.7 FM) | Orcutt, CA, US | 207 |
| 2025-08-22 17:36:15 | Slow Down | KSOC | Dallas, TX, US | 49 |
| 2025-08-22 17:21:47 | Risk It All - From the Original Motion Picture “The Color Purple” | Mouv' R'n'B | Paris, FR | 189 |
| 2025-08-22 17:19:44 | Hard Place | Zip FM | Kingston, JM | 262 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
