Gusttavo Lima

Gusttavo Lima — country artist from BR.

Gusttavo Lima, born in 1989 in Presidente Olegário (MG), is a prominent figure in the new generation of sertanejo music. Self-taught in various instruments…

Influence: 82.83% Fanbase: 78.03% Trending: 85.23% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 47.08% • Very Strong

As of 2025-10-01

73,950,851

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-01 00:20:06 UTC

Genres

countrycountrylatinsertanejo universitarioarrochasertanejobachata

Biography

Gusttavo Lima, born in 1989 in Presidente Olegário (MG), is a prominent figure in the new generation of sertanejo music. Self-taught in various instruments including guitar, drums, and accordion, he has released eight albums, notably achieving a Gold record for "Buteco do Gusttavo Lima" in 2015. His 2017 DVD, "Buteco do Gusttavo Lima 2," features both classics and new tracks, with the single "Apelido Carinhoso" becoming a major radio hit in 2018. Lima made history with over 1 million plays within eight months, a first for any song. His success continued with the chart-topping "Zé da Recaída" from the 2018 DVD "O Embaixador," recorded at the Festa do Peão de Barretos.

With a blend of talent and charisma, Gusttavo Lima has captivated audiences across Brazil with his versatile musical abilities and extensive discography.

Top Brand Affinities

Report Date: 2025-10-01

Gusttavo Lima connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, PORTUGAL. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 412,900 avg views per post; Instagram adds dependable engagement depth. Overlap with Brahma, Lojas Renner, Hering highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Gusttavo Lima moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gusttavo Lima score 0.13% — Low bucket.

Brand: BrahmaBrand: Lojas RennerBrand: Hering

Followers:73,950,851

Engagements:98,929

Rate:0.1%

Posts:4,799

Avg Likes:92,368

Avg Comments:3,063

Avg Views:479,564

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 73,950,851 · Engagements 98,929 · Rate 0.1% Posts 4,799 · Views 479,564 · Avg Likes 92,368 · Avg Comments 3,063 · Avg Views 479,564	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	BRAZIL (90%) UNITED STATES (2%) PORTUGAL (1%) THAILAND (1%) FRANCE (1%)	Top regions: BRAZIL (90%), UNITED STATES (2%), PORTUGAL (1%)
Platform Engagement	Instagram: 61,067 avg likes/post · Tiktok: 412,900 avg views/post · Youtube: 66,664 avg views/post	Best reach: Tiktok 412,900 avg views; best engagement: Instagram 61,067 avg likes

Top Brand Affinities

Brahma

Score: 47.08

Lojas Renner

Score: 14.20

Hering

Score: 11.74

Sarar

Score: 10.65

Eudora

Score: 10.19

Colcci

Score: 9.74

Boticario

Score: 8.97

Moda Praia

Score: 8.15

Banco Bradesco

Score: 7.18

Danone

Score: 7.10

Mary Kay

Score: 7.09

Riachuelo

Score: 6.67

Brand	Category	Score
Brahma		47.08
Lojas Renner		14.20
Hering		11.74
Sarar		10.65
Eudora		10.19
Colcci		9.74
Boticario		8.97
Moda Praia		8.15
Banco Bradesco		7.18
Danone		7.10
Mary Kay		7.09
Riachuelo		6.67
Itaipava		6.26
Amstel		5.88
Avon		4.12
Pfizer		3.96
Heineken		2.95
Fiat		2.26
Budweiser		2.06
Herbalife		1.62
Pandora		1.60
shein		1.46
Huda Beauty		1.46
Chevrolet		1.46
Mitsubishi		1.36
Renault		1.30
Oakley		1.30
Ferrero		1.18
Pixar		1.18
Nutella		1.18
Hyundai		1.14
Red Bull		1.12
Dodge		1.10
Coca-Cola		1.08
MAC Cosmetics		1.04
Levi's		1.04
SheInside		1.04
Guess		1.00
Calvin Klein		0.93
DC Entertainment		0.92
Anastasia Beverly Hills		0.91
musical.ly		0.90
Google		0.90
FIFA		0.81
Puma		0.81
Ray-Ban		0.78
Suzuki		0.74
Tommy Hilfiger		0.72
GoPro		0.72
Chanel		0.63