Gusttavo Lima Brand Affinity ranks highest Brahma at 46.57% . Very Strong. Score DMDB 82.83% | Fanbase 78.03%

Gusttavo Lima — country artist from BR.

Gusttavo Lima, born in 1989 in Presidente Olegário (MG), is a prominent figure in the new generation of sertanejo music. Self-taught in various instruments…

Gusttavo Lima

Superstar

Country: BR | Gender: male | Artist ID: 11e81bcd-876e-f320-954a-a0369fe50396

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Genres

countrycountrylatinsertanejo universitarioarrochasertanejobachata

Influential: 82.83% Fanbase: 78.03% Trending: 85.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 46.57% • Very Strong

As of 2025-09-09

73,856,224

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 82.83% | Fanbase 78.03% | Trending 85.23% | CAREER STAGE: SUPERSTAR

Biography

Gusttavo Lima, born in 1989 in Presidente Olegário (MG), is a prominent figure in the new generation of sertanejo music. Self-taught in various instruments including guitar, drums, and accordion, he has released eight albums, notably achieving a Gold record for "Buteco do Gusttavo Lima" in 2015. His 2017 DVD, "Buteco do Gusttavo Lima 2," features both classics and new tracks, with the single "Apelido Carinhoso" becoming a major radio hit in 2018. Lima made history with over 1 million plays within eight months, a first for any song. His success continued with the chart-topping "Zé da Recaída" from the 2018 DVD "O Embaixador," recorded at the Festa do Peão de Barretos.

With a blend of talent and charisma, Gusttavo Lima has captivated audiences across Brazil with his versatile musical abilities and extensive discography.

Report Date: 2025-09-09

Gusttavo Lima connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, PORTUGAL. With a male-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 244,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Brahma, Itambé, Lojas Renner highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Gusttavo Lima moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gusttavo Lima score 0.12% — Low bucket.

Brand: BrahmaBrand: ItambéBrand: Lojas Renner

Followers:73,856,224

Engagements:92,145

Rate:0.1%

Posts:4,735

Avg Likes:90,187

Avg Comments:2,772

Avg Views:273,866

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 73,856,224 · Engagements 92,145 · Rate 0.1% Posts 4,735 · Views 273,866 · Avg Likes 90,187 · Avg Comments 2,772 · Avg Views 273,866	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	BRAZIL (90%) UNITED STATES (2%) PORTUGAL (2%) MEXICO (0%) MOROCCO (0%)	Top regions: BRAZIL (90%), UNITED STATES (2%), PORTUGAL (2%)
Platform Engagement	Instagram: 64,981 avg likes/post · Tiktok: 244,000 avg views/post · Youtube: 29,866 avg views/post	Best reach: Tiktok 244,000 avg views; best engagement: Instagram 64,981 avg likes

Top Brand Affinities

Brahma

Score: 46.57

Itambé

Score: 21.31

Lojas Renner

Score: 13.98

Itaipava

Score: 12.25

Hering

Score: 11.78

Boticario

Score: 10.01

Colcci

Score: 9.72

Xerox

Score: 9.57

Eudora

Score: 9.51

Moda Praia

Score: 8.91

Sarar

Score: 7.43

Danone

Score: 6.99

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Top Brand Affinities

Brand	Category	Score
Brahma		46.57
Itambé		21.31
Lojas Renner		13.98
Itaipava		12.25
Hering		11.78
Boticario		10.01
Colcci		9.72
Xerox		9.57
Eudora		9.51
Moda Praia		8.91
Sarar		7.43
Danone		6.99
Banco Bradesco		6.14
Catupiry		5.26
Colgate		4.24
Mary Kay		3.15
Avon		3.05
Heineken		3.02
Uber		2.69
Budweiser		1.87
Tomorrowland		1.78
shein		1.46
Oakley		1.30
Volvo		1.22
Pixar		1.17
Ferrero		1.17
Pandora		1.12
Dodge		1.10
Nutella		1.09
Mitsubishi		1.08
Levi's		1.02
Chevrolet		0.99
Hyundai		0.93
Calvin Klein		0.91
musical.ly		0.90
Puma		0.81
Ray-Ban		0.81
SheInside		0.80
Coca-Cola		0.79
GoPro		0.76
Suzuki		0.74
Tommy Hilfiger		0.72
MAC Cosmetics		0.68
Red Bull		0.68
FIFA		0.66
Ferrari		0.65
DC Entertainment		0.64
BMW		0.63
Walt Disney		0.61
Honda		0.53