Grupo Marca Registrada Brand Affinity ranks highest W Motors at 49.16% . Very Strong. Score DMDB 66.45% | Fanbase 58.82%

Grupo Marca Registrada — latin artist from MX.

Grupo Marca Registrada was formed in 2014 in Culiacán, Sinaloa. The group was initially founded by Álvaro Álvarez, with Fidel Castro joining as the lead…

Grupo Marca Registrada

Recognizable

Country: MX | Artist ID: 7aa7230e-c1ba-11e8-9237-525400009efb

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Genres

latinnuevo regional mexicanocorridonortenoregional mexicanmúsica mexicanasad sierrenoregional mexican music

Influential: 66.45% Fanbase: 58.82% Trending: 70.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

W Motors • 49.16% • Very Strong

As of 2025-09-09

4,856,233

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.45% | Fanbase 58.82% | Trending 70.27% | CAREER STAGE: MAINSTREAM

Biography

Grupo Marca Registrada was formed in 2014 in Culiacán, Sinaloa. The group was initially founded by Álvaro Álvarez, with Fidel Castro joining as the lead vocalist, accordionist, and composer. The band's early years were marked by lineup changes as they strived to find the right chemistry, eventually settling on the current four-member lineup: Fidel Osvaldo Castro, Luis Fernando Medina, Fidel Jiménez, and Ángel Mondragón.

Inspired by successful artists, Grupo Marca Registrada released their debut album to positive reception, gradually gaining popularity and recognition for their talent. Despite facing challenges along the way, the group persevered and continued to evolve, solidifying their position in the music scene with a growing fan base.

Report Date: 2025-09-09

Grupo Marca Registrada resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, UNITED STATES, COLOMBIA. With a heavily male (77%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (370,900 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to W Motors, Betsey Johnson, In-N-Out makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grupo Marca Registrada score 1.33% — Moderate bucket.

Brand: W MotorsBrand: Betsey JohnsonBrand: In-N-Out

Followers:4,856,233

Engagements:64,484

Rate:1.3%

Posts:1,371

Avg Likes:59,840

Avg Comments:362

Avg Views:446,193

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,856,233 · Engagements 64,484 · Rate 1.3% Posts 1,371 · Views 446,193 · Avg Likes 59,840 · Avg Comments 362 · Avg Views 446,193	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	MEXICO (69%) UNITED STATES (17%) COLOMBIA (3%) ECUADOR (2%) GUATEMALA (2%)	Top regions: MEXICO (69%), UNITED STATES (17%), COLOMBIA (3%)
Platform Engagement	Instagram: 18,411 avg likes/post · Tiktok: 370,900 avg views/post · Youtube: 75,293 avg views/post	Best reach: Tiktok 370,900 avg views; best engagement: Tiktok 40,350 avg likes

Top Brand Affinities

W Motors

Score: 49.16

Betsey Johnson

Score: 32.27

In-N-Out

Score: 26.47

Ariat

Score: 24.23

Univision

Score: 21.99

Tagaz

Score: 21.17

J. C. Penney

Score: 19.46

GMC

Score: 17.90

Amazon Music

Score: 17.82

Arri

Score: 17.04

True Religion

Score: 16.76

Pagani

Score: 16.20

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Top Brand Affinities

Brand	Category	Score
W Motors		49.16
Betsey Johnson		32.27
In-N-Out		26.47
Ariat		24.23
Univision		21.99
Tagaz		21.17
J. C. Penney		19.46
GMC		17.90
Amazon Music		17.82
Arri		17.04
True Religion		16.76
Pagani		16.20
Salesforce		15.05
Suavecito		13.12
Sanderson		10.92
Benihana		10.31
Andis		10.21
Cannondale		8.88
Milani Cosmetics		7.49
Hershey's		7.11
Steve Madden		6.96
Amstel		6.73
Barber Shop Connect		6.20
Chevrolet		5.92
Accessorize		5.83
boohoo		5.75
Acura		5.68
Anthropologie		5.62
essie		5.58
Bud Light		5.57
Dodge		5.48
Nickelodeon		5.29
Hugo Boss		5.20
Jeep		5.16
Rimmel		5.14
Skechers		5.09
Movistar		5.01
BaByliss		4.97
UGG		4.91
FedEx		4.75
American Eagle		4.46
Ferragamo		4.39
Paramount Pictures		4.35
Hilton		4.09
Pic Collage		3.99
FashionNova		3.98
Microsoft		3.79
Nivea		3.69
Bershka		3.57
Comedy Central		3.56