Grupo Laberinto
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-20
1,926,753
Social Media Followers
As of 2025-09-20
00:00:00
Hours Airplay
2025-12-07 10:04:31 UTC
Genres
Biography
Today, Grupo Laberinto continues to captivate audiences in the US and Mexico with successful tours, featuring a mix of classic hits and new ranchero tracks like "Hay errores." In 2023, they ventured into new musical territory with their first duet release, setting the stage for collaborations with international artists. By blending their established career with fresh releases like "Popurrí de corridos" and "Popurrí Ranchero," Grupo Laberinto has expanded their reach to a new generation of listeners.
Grupo Laberinto draws 18-24 & 25-34 audiences and holds attention in MEXICO, UNITED STATES, GUATEMALA. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 27,900 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Cuadra, Ariat, Univision makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,926,753 · Engagements 3,223 · Rate 0.2% Posts 6,016 · Views 39,818 · Avg Likes 3,160 · Avg Comments 27 · Avg Views 39,818 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 14% 45-64: 5% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
MEXICO (63%) UNITED STATES (30%) GUATEMALA (3%) CHILE (1%) COSTA RICA (1%) |
Top regions: MEXICO (63%), UNITED STATES (30%), GUATEMALA (3%) |
| Platform Engagement | Instagram: 1,665 avg likes/post · Tiktok: 27,900 avg views/post · Youtube: 11,918 avg views/post | Best reach: Tiktok 27,900 avg views; best engagement: Instagram 1,665 avg likes |
Top Brand Affinities
Cuadra
Ariat
Univision
RAM Trucks
Champion
Tagaz
Milani Cosmetics
Kenworth
GMC
Corona Extra
Houston Livestock Show and Rodeo
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Cuadra | 291.50 | |
| Ariat | 54.26 | |
| Univision | 34.78 | |
| RAM Trucks | 23.62 | |
| Champion | 18.99 | |
| Tagaz | 18.71 | |
| Milani Cosmetics | 17.56 | |
| Kenworth | 16.51 | |
| GMC | 13.75 | |
| Corona Extra | 13.68 | |
| Houston Livestock Show and Rodeo | 12.11 | |
| Amazon Music | 8.78 | |
| Bud Light | 7.13 | |
| BH Cosmetics | 6.46 | |
| Cafecito | 6.23 | |
| Iberostar Hotels & Resorts | 5.57 | |
| Taco Bell | 5.24 | |
| Coors | 5.22 | |
| Acura | 4.98 | |
| Barber Shop Connect | 4.63 | |
| Chevrolet | 4.54 | |
| LEGOLAND | 4.01 | |
| FashionNova | 3.77 | |
| shein | 3.42 | |
| SheInside | 2.87 | |
| Hollister Co | 2.87 | |
| Dodge | 2.79 | |
| Jeep | 2.75 | |
| Spotify Music | 2.73 | |
| Benefit Cosmetics | 2.68 | |
| Ford | 2.66 | |
| Coachella | 2.60 | |
| Pandora | 2.50 | |
| Paramount Pictures | 2.47 | |
| Tarte Cosmetics | 2.35 | |
| Target | 2.34 | |
| Los Angeles Lakers | 2.26 | |
| Bellagio | 2.22 | |
| NYX Cosmetics | 2.18 | |
| Cadillac | 2.08 | |
| Grand Theft Auto | 2.03 | |
| Puma | 2.00 | |
| Scion | 1.98 | |
| Anastasia Beverly Hills | 1.95 | |
| Chrysler | 1.94 | |
| Walmart | 1.93 | |
| Herbalife | 1.90 | |
| Gymshark | 1.87 | |
| Maybelline | 1.85 | |
| Too Faced Cosmetics | 1.79 |
Official Profiles
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LoginArtist: Grupo Laberinto
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















