Grupo Laberinto

Grupo Laberinto

Country: MX

Influence: 60.49% Fanbase: 42.62% Trending: 69.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Cuadra • 291.50% • Very Strong

As of 2025-09-20

1,926,753

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-12-07 10:04:31 UTC

Genres

americantejanolatincorridotecnobandacumbia sonorenseregional mexican music

Biography

Formed in 1987 in Ciudad Obregón, Sonora, Grupo Laberinto is a Mexican music group known for their diverse musical style that includes tropical, ranchera, corridos, and baladas. Their distinctive corridos de caballos, starting with the hit "El Profeta," have been a hallmark of the group since their early days. With a discography that maintains their signature style, Grupo Laberinto has built a strong following in both Mexico and the United States.

Today, Grupo Laberinto continues to captivate audiences in the US and Mexico with successful tours, featuring a mix of classic hits and new ranchero tracks like "Hay errores." In 2023, they ventured into new musical territory with their first duet release, setting the stage for collaborations with international artists. By blending their established career with fresh releases like "Popurrí de corridos" and "Popurrí Ranchero," Grupo Laberinto has expanded their reach to a new generation of listeners.

Grupo Laberinto Marketing Affinity & Brand Fit Data

Report Date: 2025-09-20

Grupo Laberinto draws 18-24 & 25-34 audiences and holds attention in MEXICO, UNITED STATES, GUATEMALA. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 27,900 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Cuadra, Ariat, Univision makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Grupo Laberinto score 0.17%Low bucket.
Brand: CuadraBrand: AriatBrand: Univision
Followers:1,926,753
Engagements:3,223
Rate:0.2%
Posts:6,016
Views:39,818
Avg Likes:3,160
Avg Comments:27
Avg Views:39,818

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,926,753 · Engagements 3,223 · Rate 0.2%
Posts 6,016 · Views 39,818 · Avg Likes 3,160 · Avg Comments 27 · Avg Views 39,818
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 36%
35-44: 14%
45-64: 5%
Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries MEXICO (63%)
UNITED STATES (30%)
GUATEMALA (3%)
CHILE (1%)
COSTA RICA (1%)
Top regions: MEXICO (63%), UNITED STATES (30%), GUATEMALA (3%)
Platform Engagement Instagram: 1,665 avg likes/post · Tiktok: 27,900 avg views/post · Youtube: 11,918 avg views/post Best reach: Tiktok 27,900 avg views; best engagement: Instagram 1,665 avg likes

Top Brand Affinities

Cuadra
Score: 291.50
Ariat
Score: 54.26
Univision
Score: 34.78
RAM Trucks
Score: 23.62
Champion
Score: 18.99
Tagaz
Score: 18.71
Milani Cosmetics
Score: 17.56
Kenworth
Score: 16.51
GMC
Score: 13.75
Corona Extra
Score: 13.68
Houston Livestock Show and Rodeo
Score: 12.11
Amazon Music
Score: 8.78
Brand Category Score
Cuadra 291.50
Ariat 54.26
Univision 34.78
RAM Trucks 23.62
Champion 18.99
Tagaz 18.71
Milani Cosmetics 17.56
Kenworth 16.51
GMC 13.75
Corona Extra 13.68
Houston Livestock Show and Rodeo 12.11
Amazon Music 8.78
Bud Light 7.13
BH Cosmetics 6.46
Cafecito 6.23
Iberostar Hotels & Resorts 5.57
Taco Bell 5.24
Coors 5.22
Acura 4.98
Barber Shop Connect 4.63
Chevrolet 4.54
LEGOLAND 4.01
FashionNova 3.77
shein 3.42
SheInside 2.87
Hollister Co 2.87
Dodge 2.79
Jeep 2.75
Spotify Music 2.73
Benefit Cosmetics 2.68
Ford 2.66
Coachella 2.60
Pandora 2.50
Paramount Pictures 2.47
Tarte Cosmetics 2.35
Target 2.34
Los Angeles Lakers 2.26
Bellagio 2.22
NYX Cosmetics 2.18
Cadillac 2.08
Grand Theft Auto 2.03
Puma 2.00
Scion 1.98
Anastasia Beverly Hills 1.95
Chrysler 1.94
Walmart 1.93
Herbalife 1.90
Gymshark 1.87
Maybelline 1.85
Too Faced Cosmetics 1.79

Official Profiles

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Artist: Grupo Laberinto

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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