Grupo Firme
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
20,986,056
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-06 23:46:28 UTC
Genres
Biography
In February 2017, Grupo Firme partnered with Isael Gutiérrez, president of Music VIP Entertainment Inc., marking a significant turning point in their career. Transitioning from underground corridos, the band's versatile style has garnered widespread acclaim, leading to record-breaking sold-out shows across the USA, Mexico, and Central and South America. The success of their "La Última Peda Tour 2024" further solidifies Grupo Firme's enduring popularity and connection with their dedicated fan base.
Grupo Firme stands out with 18-24 & 25-34 audiences across MEXICO, UNITED STATES, COLOMBIA. The profile is heavily male (58%), and content lands hardest on Youtube, where posts average 4,853,492 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Benihana, Milani Cosmetics, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Grupo Firme a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,986,056 · Engagements 150,009 · Rate 0.7% Posts 1,575 · Views 5,953,492 · Avg Likes 143,218 · Avg Comments 1,531 · Avg Views 5,953,492 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 35-44: 6% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
MEXICO (60%) UNITED STATES (18%) COLOMBIA (6%) ECUADOR (2%) GUATEMALA (2%) |
Top regions: MEXICO (60%), UNITED STATES (18%), COLOMBIA (6%) |
| Platform Engagement | Instagram: 26,017 avg likes/post · Tiktok: 1,100,000 avg views/post · Youtube: 4,853,492 avg views/post | Best reach: Youtube 4,853,492 avg views; best engagement: Tiktok 82,100 avg likes |
Top Brand Affinities
Univision
Benihana
Milani Cosmetics
Houston Livestock Show and Rodeo
Movistar
BH Cosmetics
Diablo
GMC
Macy's
Acura
Steve Madden
LEGOLAND
| Brand | Category | Score |
|---|---|---|
| Univision | 22.51 | |
| Benihana | 12.25 | |
| Milani Cosmetics | 8.89 | |
| Houston Livestock Show and Rodeo | 8.78 | |
| Movistar | 8.68 | |
| BH Cosmetics | 5.89 | |
| Diablo | 5.71 | |
| GMC | 5.40 | |
| Macy's | 4.91 | |
| Acura | 4.65 | |
| Steve Madden | 4.52 | |
| LEGOLAND | 4.27 | |
| Anastasia Beverly Hills | 4.15 | |
| Too Faced Cosmetics | 3.96 | |
| Kylie Cosmetics | 3.90 | |
| Tarte Cosmetics | 3.81 | |
| VidaSana | 3.60 | |
| Cafecito | 3.47 | |
| NYX Cosmetics | 3.43 | |
| Herbalife | 3.34 | |
| Motorola | 3.21 | |
| Fenty beauty | 3.19 | |
| FashionNova | 3.11 | |
| Chevrolet | 2.97 | |
| Mitsubishi | 2.74 | |
| Mary Kay | 2.74 | |
| shein | 2.73 | |
| Tomorrowland | 2.71 | |
| Huda Beauty | 2.63 | |
| Chipotle Mexican Grill | 2.55 | |
| Bellagio | 2.54 | |
| SheInside | 2.50 | |
| Benefit Cosmetics | 2.45 | |
| Forever 21 | 2.33 | |
| Los Angeles Lakers | 2.31 | |
| Coachella | 2.17 | |
| Pepsi | 2.08 | |
| Sneakerhead | 2.03 | |
| Urban Decay Cosmetics | 2.02 | |
| Dodge | 2.00 | |
| FIFA | 1.92 | |
| Gymshark | 1.88 | |
| Microsoft | 1.87 | |
| Paramount Pictures | 1.82 | |
| Walt Disney | 1.77 | |
| Walmart | 1.68 | |
| Victoria's Secret | 1.65 | |
| Cadillac | 1.64 | |
| Maybelline | 1.61 | |
| Transformers | 1.56 |
Official Profiles
Login to view Contact
LoginArtist: Grupo Firme
The map shows every radio station that aired Grupo Firme today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 38,677,506
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
19,810,771 | 51.22% |
| [+] |
Audiomack |
17,821,928 | 46.08% |
| [+] |
Pandora |
1,044,310 | 2.70% |
| [+] |
Yandex |
497 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-06 08:00 UTC | Festival Multiverso 2025 | Estadio GNP Seguros | Mexico City, Mexico | — |
| 2025-11-08 03:00 UTC | Festival Arre 2025 | Parque Fundidora | Monterrey, Mexico | bandsintown.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com imp.i284037.net imp.i284037.net imp.i284037.net festivalarre.mx imp.i284037.net imp.i284037.net imp.i284037.net imp.i284037.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
