Greta Van Fleet Brand Affinity ranks highest Lollapalooza at 12.30% . Very Strong. Score DMDB 66.86% | Fanbase 61.09%

Greta Van Fleet — rock artist from US.

Greta Van Fleet, a rock band formed in Frankenmuth, Michigan, has gained popularity as a live act, selling over one million tickets worldwide and performing…

Greta Van Fleet

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd0-5d29-e68a-b594-a0369fe50396

Find Artist

Genres

rockrockmodern blues rockmodern hard rock

Influential: 66.86% Fanbase: 61.09% Trending: 69.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 12.30% • Very Strong

As of 2025-09-09

3,514,493

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.86% | Fanbase 61.09% | Trending 69.75% | CAREER STAGE: MAINSTREAM

Biography

Greta Van Fleet, a rock band formed in Frankenmuth, Michigan, has gained popularity as a live act, selling over one million tickets worldwide and performing more than 250 sold-out shows across five continents. In their third album, Starcatcher, the quartet chose to record the music live to capture the energy of their performances and showcase their growth as musicians. The band members include Josh Kiszka (vocals), Jake Kiszka (guitar), Sam Kiszka (bass/keyboards), and Danny Wagner (drums).

Departing from their meticulous recording process for their previous album, The Battle at Garden’s Gate, Greta Van Fleet opted for a looser and instinct-driven approach for Starcatcher. Produced by Grammy winner Dave Cobb, the album features a more stripped-down production, highlighting the band's musical prowess and evolution in songwriting while reflecting on their early days as determined teenagers honing their sound.

Report Date: 2025-09-09

Greta Van Fleet has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 86,500 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lollapalooza, Movistar, Verizon signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Greta Van Fleet score 1.23% — Moderate bucket.

Brand: LollapaloozaBrand: MovistarBrand: Verizon

Followers:3,514,493

Engagements:43,128

Rate:1.2%

Posts:2,789

Avg Likes:42,674

Avg Comments:942

Avg Views:149,431

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,514,493 · Engagements 43,128 · Rate 1.2% Posts 2,789 · Views 149,431 · Avg Likes 42,674 · Avg Comments 942 · Avg Views 149,431	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 35% 35-44: 15% 45-64: 9%	Largest: 18-24 (37%); next: 25-34 (35%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (33%) BRAZIL (19%) CANADA (5%) MEXICO (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (33%), BRAZIL (19%), CANADA (5%)
Platform Engagement	Instagram: 33,952 avg likes/post · Tiktok: 86,500 avg views/post · Youtube: 62,931 avg views/post	Best reach: Tiktok 86,500 avg views; best engagement: Instagram 33,952 avg likes

Top Brand Affinities

Lollapalooza

Score: 12.30

Movistar

Score: 5.94

Verizon

Score: 4.32

Coors

Score: 4.02

NHL

Score: 3.82

Gillette

Score: 3.81

Coachella

Score: 3.79

Dr. Martens

Score: 3.76

Spotify Music

Score: 3.47

Harley-Davidson

Score: 3.19

Budweiser

Score: 3.13

MTV

Score: 2.94

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		12.30
Movistar		5.94
Verizon		4.32
Coors		4.02
NHL		3.82
Gillette		3.81
Coachella		3.79
Dr. Martens		3.76
Spotify Music		3.47
Harley-Davidson		3.19
Budweiser		3.13
MTV		2.94
Jack Daniels		2.88
Lululemon Athletica		2.86
NBC		2.78
AMC		2.77
Busch		2.67
Paramount Pictures		2.61
Urban Outfitters		2.52
Cadillac		2.50
Star Wars		2.47
Carhartt		2.37
Showtime		2.33
NFL		2.31
Chrysler		2.31
ASOS		2.30
Polaroid		2.30
Guinness		2.14
Kodak		2.01
shein		1.99
Warner Bros		1.98
Target		1.95
HBO		1.94
GoPro		1.92
Walmart		1.91
Vans		1.84
Bellagio		1.82
Sunnies Studios		1.77
The Olympic Games		1.73
SoundCloud		1.68
Pepsi		1.67
Activision Blizzard		1.65
Costco		1.64
Pixar		1.61
SheInside		1.61
Chevrolet		1.60
DC Entertainment		1.58
Heineken		1.54
Chipotle Mexican Grill		1.53
Beats Electronics		1.52