Grateful Dead Brand Affinity ranks highest MOOG at 14.15% . Very Strong. Score DMDB 50.01% | Fanbase 59.29%

Grateful Dead — country artist from US.

The Grateful Dead, formed in 1965, were a prominent rock band known for their eclectic repertoire and free-form live shows. Led by singer/songwriter Jerry…

Grateful Dead

Established

Country: US | Artist ID: 11e81bc2-0a0b-d7aa-a487-a0369fe50396

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Genres

countrycountry rockrockrockroots rockjam bandclassic rockpsychedelic rockamericancosmic americaninstrumentaldouble drummingfolk & traditionalfolk rock

Influential: 50.01% Fanbase: 59.29% Trending: 45.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 14.15% • Very Strong

As of 2025-09-09

1,478,420

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.01% | Fanbase 59.29% | Trending 45.36% | CAREER STAGE: MID_LEVEL

Biography

The Grateful Dead, formed in 1965, were a prominent rock band known for their eclectic repertoire and free-form live shows. Led by singer/songwriter Jerry Garcia, the group gained a devoted following, including the iconic Deadheads. Despite initial struggles with record labels, the Dead's live album "Live/Dead" in 1969 captured their improvisational essence. The band's popularity grew through the 1970s with albums like "Workingman's Dead" and "American Beauty."

Throughout the 1980s, the Dead continued to tour extensively, culminating in the unexpected success of their 1987 album "In the Dark" featuring the hit single "Touch of Grey." Despite internal and external challenges, including the deaths of key members like Pigpen McKernan and Brent Mydland, the Dead remained a cultural phenomenon. Following Jerry Garcia's passing in 1995, surviving members pursued various projects, leading to reunions and tours under different names like The Other Ones and Dead & Company. The band's legacy was further celebrated through archival releases, documentaries, and commemorative events.

Report Date: 2025-09-09

Grateful Dead draws 25-34 & 45-64 audiences and holds attention in UNITED STATES, MEXICO, CANADA. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 24,371 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Barstool Sports, Coors makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grateful Dead score 0.53% — Low bucket.

Brand: MOOGBrand: Barstool SportsBrand: Coors

Followers:1,478,420

Engagements:7,852

Rate:0.5%

Posts:3,747

Avg Likes:7,556

Avg Comments:172

Avg Views:43,271

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,478,420 · Engagements 7,852 · Rate 0.5% Posts 3,747 · Views 43,271 · Avg Likes 7,556 · Avg Comments 172 · Avg Views 43,271	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 45-64: 26% 35-44: 23% 18-24: 21%	Largest: 25-34 (29%); next: 45-64 (26%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (73%) MEXICO (10%) CANADA (4%) BRAZIL (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (73%), MEXICO (10%), CANADA (4%)
Platform Engagement	Instagram: 5,087 avg likes/post · Tiktok: 18,900 avg views/post · Youtube: 24,371 avg views/post	Best reach: Youtube 24,371 avg views; best engagement: Instagram 5,087 avg likes

Top Brand Affinities

MOOG

Score: 14.15

Barstool Sports

Score: 10.82

Coors

Score: 9.17

Verizon

Score: 7.67

Bonneville

Score: 7.25

Gillette

Score: 6.82

Pacific Northwest Wonderland

Score: 6.06

Margaritaville

Score: 6.05

Taco Bell

Score: 5.73

Busch

Score: 5.39

Publix

Score: 5.14

Heinz

Score: 4.86

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Top Brand Affinities

Brand	Category	Score
MOOG		14.15
Barstool Sports		10.82
Coors		9.17
Verizon		7.67
Bonneville		7.25
Gillette		6.82
Pacific Northwest Wonderland		6.06
Margaritaville		6.05
Taco Bell		5.73
Busch		5.39
Publix		5.14
Heinz		4.86
Bud Light		4.65
Lollapalooza		4.55
FedEx		4.51
Paramount Pictures		4.34
Cadillac		4.17
NHL		3.94
Coachella		3.82
Comedy Central		3.67
Budweiser		3.50
Nickelodeon		3.41
Carhartt		3.18
ESPN		3.01
Mulberry		2.88
Guinness		2.81
NFL		2.76
Columbia Pictures		2.75
Philips		2.55
NBC		2.54
Showtime		2.53
Harley-Davidson		2.40
The North Face		2.40
Spotify Music		2.37
Lululemon Athletica		2.37
Los Angeles Lakers		2.37
Chrysler		2.33
Snoopy And The Peanuts Gang		2.27
Chipotle Mexican Grill		2.26
Pepsi		2.26
Oakley		2.14
Pixar		2.13
Fujifilm		2.06
Costco		2.05
Activision Blizzard		2.03
Kodak		1.99
Etsy		1.96
Subaru		1.96
The Olympic Games		1.87
Airbnb		1.83