Gotye Brand Affinity ranks highest MOOG at 15.39% . Very Strong. Score DMDB 69.64% | Fanbase 66.53%

Gotye — pop artist from BE.

Gotye, born Wouter De Backer on May 21, 1980, is a Belgian-Australian songwriter, composer, and multi-instrumentalist. De Backer gained global recognition in…

Gotye

Superstar

Country: BE | Gender: male | Artist ID: 11e81bbc-44c9-9900-94fc-a0369fe50396

Find Artist

Genres

popaustralian popalternativealternative

Influential: 69.64% Fanbase: 66.53% Trending: 71.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 15.39% • Very Strong

As of 2025-09-09

3,097,842

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.64% | Fanbase 66.53% | Trending 71.19% | CAREER STAGE: SUPERSTAR

Biography

Gotye, born Wouter De Backer on May 21, 1980, is a Belgian-Australian songwriter, composer, and multi-instrumentalist. De Backer gained global recognition in 2011 with his single "Someone I Used to Know." He formed his first band, Downstares, during his teenage years and later released music under the pseudonym Gotye, with his debut EP, "Out Here in the Cold," in 2001.

In addition to his solo work, De Backer co-founded the band the Basics with Kris Schroeder, releasing their first album in 2003. Gotye's second album, "Like Drawing Blood," achieved critical and commercial success in Australia in 2006. His third album, "Making Mirrors," released in 2011, featured the hit single "Someone That I Used to Know" with Kimbra, which won a Grammy Award for Song of the Year. De Backer also founded the Ondioline Orchestra and established the record label Forgotten Futures in 2017.

Report Date: 2025-09-09

Gotye reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 717,752 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ableton, Qantas suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gotye score 0.39% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Qantas

Followers:3,097,842

Engagements:12,110

Rate:0.4%

Posts:157

Avg Likes:11,917

Avg Comments:430

Avg Views:717,752

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,097,842 · Engagements 12,110 · Rate 0.4% Posts 157 · Views 717,752 · Avg Likes 11,917 · Avg Comments 430 · Avg Views 717,752	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (19%) BRAZIL (14%) UNITED KINGDOM (5%) MEXICO (4%) INDONESIA (3%)	Top regions: UNITED STATES (19%), BRAZIL (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 7,033 avg likes/post · Tiktok: 0 avg views/post · Youtube: 717,752 avg views/post	Best reach: Youtube 717,752 avg views; best engagement: Instagram 7,033 avg likes

Top Brand Affinities

MOOG

Score: 15.39

Ableton

Score: 10.07

Qantas

Score: 9.56

Vivienne Westwood

Score: 6.06

Lollapalooza

Score: 3.98

Leica

Score: 3.67

AMC

Score: 3.22

Spotify Music

Score: 3.22

Cartoon Network

Score: 3.19

Dolce & Gabbana

Score: 3.14

MTV

Score: 2.94

SoundCloud

Score: 2.92

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Top Brand Affinities

Brand	Category	Score
MOOG		15.39
Ableton		10.07
Qantas		9.56
Vivienne Westwood		6.06
Lollapalooza		3.98
Leica		3.67
AMC		3.22
Spotify Music		3.22
Cartoon Network		3.19
Dolce & Gabbana		3.14
MTV		2.94
SoundCloud		2.92
Fendi		2.72
GAP		2.62
TOM FORD		2.58
Nickelodeon		2.39
BBC		2.27
Cartier		2.22
Beats Electronics		2.18
Coachella		2.15
Target		2.13
Polaroid		2.13
Versace		2.11
shein		2.08
Kodak		2.08
Aperol		2.06
New Balance		2.04
Snoopy And The Peanuts Gang		2.04
ASOS		2.01
HBO		2.01
FashionNova		1.97
Yves Saint Laurent		1.96
Warner Bros		1.88
Airbnb		1.87
Star Wars		1.84
Calvin Klein		1.82
Fenty beauty		1.80
Balenciaga		1.80
Armani		1.78
Chrysler		1.77
Lush		1.75
Pixar		1.74
Showtime		1.72
SheInside		1.72
Paramount Pictures		1.71
Vogue		1.70
League of Legends		1.67
Hermès		1.67
Converse		1.65
Polo Ralph Lauren		1.60