Gotye

Gotye — pop artist from BE.

Gotye, born Wouter De Backer on May 21, 1980, is a Belgian-Australian songwriter, composer, and multi-instrumentalist. De Backer gained global recognition in…

Influence: 69.64% Fanbase: 66.53% Trending: 71.19% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 18.06% • Very Strong

As of 2025-10-01

3,108,948

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:15 UTC

Genres

popaustralian popalternativealternative

Biography

Gotye, born Wouter De Backer on May 21, 1980, is a Belgian-Australian songwriter, composer, and multi-instrumentalist. De Backer gained global recognition in 2011 with his single "Someone I Used to Know." He formed his first band, Downstares, during his teenage years and later released music under the pseudonym Gotye, with his debut EP, "Out Here in the Cold," in 2001.

In addition to his solo work, De Backer co-founded the band the Basics with Kris Schroeder, releasing their first album in 2003. Gotye's second album, "Like Drawing Blood," achieved critical and commercial success in Australia in 2006. His third album, "Making Mirrors," released in 2011, featured the hit single "Someone That I Used to Know" with Kimbra, which won a Grammy Award for Song of the Year. De Backer also founded the Ondioline Orchestra and established the record label Forgotten Futures in 2017.

Top Brand Affinities

Report Date: 2025-10-01

Gotye reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, MEXICO. The demographic tilt is heavily male (57%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 556,659 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ableton, Pro Tools suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gotye score 0.41% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Pro Tools

Followers:3,108,948

Engagements:12,665

Rate:0.4%

Posts:159

Avg Likes:12,316

Avg Comments:747

Avg Views:556,659

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,108,948 · Engagements 12,665 · Rate 0.4% Posts 159 · Views 556,659 · Avg Likes 12,316 · Avg Comments 747 · Avg Views 556,659	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (18%) BRAZIL (14%) MEXICO (5%) INDIA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (18%), BRAZIL (14%), MEXICO (5%)
Platform Engagement	Instagram: 7,109 avg likes/post · Tiktok: 0 avg views/post · Youtube: 556,659 avg views/post	Best reach: Youtube 556,659 avg views; best engagement: Instagram 7,109 avg likes

Top Brand Affinities

MOOG

Score: 18.06

Ableton

Score: 9.30

Pro Tools

Score: 8.07

Vivienne Westwood

Score: 6.05

Cartoon Network

Score: 3.94

Leica

Score: 3.69

Kodak

Score: 3.32

AMC

Score: 3.21

Lollapalooza

Score: 3.20

Dolce & Gabbana

Score: 3.18

Spotify Music

Score: 3.16

MTV

Score: 3.13

Brand	Category	Score
MOOG		18.06
Ableton		9.30
Pro Tools		8.07
Vivienne Westwood		6.05
Cartoon Network		3.94
Leica		3.69
Kodak		3.32
AMC		3.21
Lollapalooza		3.20
Dolce & Gabbana		3.18
Spotify Music		3.16
MTV		3.13
Fendi		2.77
Beats Electronics		2.72
SoundCloud		2.71
Warner Bros		2.66
GAP		2.62
TOM FORD		2.60
NBC		2.43
BBC		2.39
Nickelodeon		2.39
Paramount Pictures		2.29
Cartier		2.25
HBO		2.24
Tinder		2.17
Target		2.15
Fujifilm		2.13
Versace		2.12
shein		2.08
New Balance		2.06
Snoopy And The Peanuts Gang		2.04
Aperol		2.02
ASOS		2.02
FashionNova		1.98
Star Wars		1.98
Polaroid		1.98
Yves Saint Laurent		1.97
Calvin Klein		1.86
Coachella		1.84
Showtime		1.84
Converse		1.83
Tomorrowland		1.82
Fenty beauty		1.80
Balenciaga		1.80
Lush		1.79
Armani		1.78
Sunnies Studios		1.73
Crocs		1.72
SheInside		1.72
Vogue		1.70