Gorillaz Brand Affinity ranks highest Sonic at 20.42% . Very Strong. Score DMDB 88.51% | Fanbase 81.38%

Gorillaz — alternative artist from GB.

Gorillaz is a virtual band formed in 1998 by Damon Albarn and Jamie Hewlett. The band consists of members 2D, Murdoc Niccals, Russel Hobbs, and Noodle. Their…

Gorillaz

Superstar

Country: GB | Artist ID: 11e81bbc-9c04-3478-a68d-a0369fe50396

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Genres

alternativealternativehip-hop & raprap

Influential: 88.51% Fanbase: 81.38% Trending: 92.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sonic • 20.42% • Very Strong

As of 2025-09-09

22,958,142

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 88.51% | Fanbase 81.38% | Trending 92.07% | CAREER STAGE: SUPERSTAR

Biography

Gorillaz is a virtual band formed in 1998 by Damon Albarn and Jamie Hewlett. The band consists of members 2D, Murdoc Niccals, Russel Hobbs, and Noodle. Their discography includes albums such as Gorillaz (2001), Demon Days (2005), and Humanz (2017). Known for their innovative musical collaborations, Gorillaz have achieved global success and won multiple awards.

Their latest album, Cracker Island, released in 2023, features a diverse lineup of artists including Stevie Nicks, Thundercat, and Bad Bunny. Gorillaz holds the Guinness World Record for being the Most Successful Virtual Act. More information can be found on their official website at www.gorillaz.com.

Report Date: 2025-09-09

Gorillaz keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, MEXICO. The composition is heavily male (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 757,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Sonic, Five Nights at Freddy's, Life Is Strange supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gorillaz score 0.84% — Low bucket.

Brand: SonicBrand: Five Nights at Freddy'sBrand: Life Is Strange

Followers:22,958,142

Engagements:192,062

Rate:0.8%

Posts:1,810

Avg Likes:182,125

Avg Comments:1,313

Avg Views:866,666

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,958,142 · Engagements 192,062 · Rate 0.8% Posts 1,810 · Views 866,666 · Avg Likes 182,125 · Avg Comments 1,313 · Avg Views 866,666	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 35-44: 8% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (24%) BRAZIL (11%) MEXICO (10%) RUSSIA (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (24%), BRAZIL (11%), MEXICO (10%)
Platform Engagement	Instagram: 101,395 avg likes/post · Tiktok: 757,800 avg views/post · Youtube: 108,866 avg views/post	Best reach: Tiktok 757,800 avg views; best engagement: Instagram 101,395 avg likes

Top Brand Affinities

Sonic

Score: 20.42

Five Nights at Freddy's

Score: 12.54

Life Is Strange

Score: 8.36

Square Enix

Score: 7.93

Ableton

Score: 6.83

RedBubble

Score: 6.75

Capcom

Score: 6.56

The Last of Us

Score: 6.42

God of War

Score: 6.41

Cartoon Network

Score: 6.39

Resident Evil

Score: 5.69

Hot Topic

Score: 5.54

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Top Brand Affinities

Brand	Category	Score
Sonic		20.42
Five Nights at Freddy's		12.54
Life Is Strange		8.36
Square Enix		7.93
Ableton		6.83
RedBubble		6.75
Capcom		6.56
The Last of Us		6.42
God of War		6.41
Cartoon Network		6.39
Resident Evil		5.69
Hot Topic		5.54
SpeedPaint		5.42
Fallout		5.34
Prismacolor		5.31
Final Fantasy		5.07
DeviantArt		4.88
Sega		4.70
Lollapalooza		4.56
Movistar		4.16
Mortal Kombat		4.12
Nintendo		4.02
Gundam		3.89
Bethesda Softworks		3.65
Comedy Central		3.60
SoundCloud		3.57
Nickelodeon		3.53
The Witcher		3.45
Warner Bros		3.34
League of Legends		3.32
Activision Blizzard		3.16
Kodak		2.97
Star Wars		2.96
Monster Beverage		2.83
Marvel		2.75
Spotify Music		2.75
Pokemon		2.70
Columbia Pictures		2.69
AMC		2.68
MTV		2.62
Pepsi		2.57
Marvel Entertainment		2.50
Faber-Castell		2.47
Pokemon Go		2.44
DC Entertainment		2.32
Polaroid		2.31
Vans		2.31
Ubisoft		2.21
Lego		2.18
Montblanc		2.11