Ginuwine Brand Affinity ranks highest Keyshia Ka'oir at 80.17% . Very Strong. Score DMDB 67.88% | Fanbase 59.82%

Ginuwine — pop artist from US.

Ginuwine, born Elgin Baylor Lumpkin on October 15, 1970, in Washington, D.C., emerged as a prominent figure in '90s R&B alongside producer Timbaland. His debut…

Ginuwine

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcc-c4ab-b12a-a391-a0369fe50396

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Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingr&b/soulcontemporary r&bhip-hop & raphip hopsouthern hip hop

Influential: 67.88% Fanbase: 59.82% Trending: 71.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Keyshia Ka'oir • 80.17% • Very Strong

As of 2025-09-09

1,086,993

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.88% | Fanbase 59.82% | Trending 71.91% | CAREER STAGE: MAINSTREAM

Biography

Ginuwine, born Elgin Baylor Lumpkin on October 15, 1970, in Washington, D.C., emerged as a prominent figure in '90s R&B alongside producer Timbaland. His debut album, Ginuwine...The Bachelor, released in 1996, achieved double-platinum status with hits like "Pony" and "Tell Me Do U Wanna." Ginuwine's subsequent albums, including 100% Ginuwine and The Life, continued his success in the R&B scene, with notable tracks like "So Anxious" and "Differences."

In addition to his music career, Ginuwine ventured into acting with appearances in projects like the CBS series Martial Law and the film Juwanna Mann. Despite some legal issues involving impersonation, Ginuwine maintained his presence in the music industry with albums like A Man's Thoughts and collaborations with artists such as P. Diddy and Tank. His work with TGT, a group formed with Tank and Tyrese, further showcased his enduring influence in R&B music.

Report Date: 2025-09-09

Ginuwine maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, NIGERIA. The audience leans heavily female (71%), so brand cues around style and status perform well. The clearest reach is on Instagram with 1,050 avg likes per post; Instagram functions as the community touchpoint. Affinity with Keyshia Ka'oir, Live Nation, WNBA makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ginuwine score 0.10% — Low bucket.

Brand: Keyshia Ka'oirBrand: Live NationBrand: WNBA

Followers:1,086,993

Engagements:1,050

Rate:0.1%

Posts:7,285

Avg Likes:1,050

Avg Comments:64

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,086,993 · Engagements 1,050 · Rate 0.1% Posts 7,285 · Views 0 · Avg Likes 1,050 · Avg Comments 64 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 35-44: 29% 18-24: 14% 45-64: 7%	Largest: 25-34 (48%); next: 35-44 (29%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (77%) UNITED KINGDOM (3%) NIGERIA (2%) SOUTH AFRICA (2%) BRAZIL (1%)	Top regions: UNITED STATES (77%), UNITED KINGDOM (3%), NIGERIA (2%)
Platform Engagement	Instagram: 1,050 avg likes/post	best engagement: Instagram 1,050 avg likes

Top Brand Affinities

Keyshia Ka'oir

Score: 80.17

Live Nation

Score: 25.33

WNBA

Score: 25.18

Amazon Music

Score: 16.05

Steve Madden

Score: 9.78

Benihana

Score: 8.99

Delta

Score: 8.81

Hennessy

Score: 8.30

Barbie

Score: 7.68

FashionNova

Score: 6.22

Macy's

Score: 5.56

iHeartRadio Music Awards

Score: 5.47

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Top Brand Affinities

Brand	Category	Score
Keyshia Ka'oir		80.17
Live Nation		25.33
WNBA		25.18
Amazon Music		16.05
Steve Madden		9.78
Benihana		8.99
Delta		8.81
Hennessy		8.30
Barbie		7.68
FashionNova		6.22
Macy's		5.56
iHeartRadio Music Awards		5.47
Margaritaville		5.35
Publix		5.23
CNN		5.14
Verizon		5.09
Mortal Kombat		4.83
Los Angeles Lakers		4.75
NBC		4.68
Kroger		4.64
Coach		4.58
Bethesda Softworks		4.44
Chick-fil-A		4.06
FedEx		3.92
NORDSTROM		3.81
OLD NAVY		3.81
MTV		3.79
Comedy Central		3.76
NFL		3.74
ESPN		3.66
Fenty beauty		3.62
Walmart		3.46
SoundCloud		3.45
Fendi		3.21
NBA		3.17
Marc Jacobs		3.16
Sneakerhead		3.12
Beats Electronics		3.12
Uber		3.09
Dolce & Gabbana		3.02
Barber Shop Connect		3.00
ASOS		3.00
Philips		2.86
TOM FORD		2.81
shein		2.76
Christian Louboutin		2.47
Timberland		2.46
Lollapalooza		2.41
Victoria's Secret		2.35
Target		2.32