Gilberto Santa Rosa Brand Affinity ranks highest La Perla at 27.16% . Very Strong. Score DMDB 64.43% | Fanbase 56.15%

Gilberto Santa Rosa — latin artist from PR.

Gilberto Santa Rosa, known as "El Caballero de la Salsa," is a respected sonero who rose to prominence during the 1980s salsa boom. His versatile style has…

Gilberto Santa Rosa

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bca-5756-cd28-b7e2-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsasalsa puertorriquena

Influential: 64.43% Fanbase: 56.15% Trending: 68.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 27.16% • Very Strong

As of 2025-09-09

3,052,448

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.43% | Fanbase 56.15% | Trending 68.57% | CAREER STAGE: MAINSTREAM

Biography

Gilberto Santa Rosa, known as "El Caballero de la Salsa," is a respected sonero who rose to prominence during the 1980s salsa boom. His versatile style has garnered critical acclaim and commercial success over the years, with albums like Perspectiva (1991) and Auténtico (2004) being particularly well-received. Santa Rosa's music spans various genres within salsa, showcasing his adaptability and talent as a performer. Throughout his career, he has collaborated with notable figures in the industry, including arranger/producers Ramón Sánchez and José Lugo, among others.

Born on August 21, 1962 in San Juan, Puerto Rico, Gilberto Santa Rosa discovered his passion for salsa at a young age and began his professional singing career in the mid-1970s. His solo debut in 1986 marked the start of a successful journey in the music industry, leading to a string of hit albums and chart-topping singles. Santa Rosa's ability to evolve his sound while staying true to his roots has solidified his legacy as a prominent figure in the world of salsa music.

Report Date: 2025-09-09

Gilberto Santa Rosa is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, UNITED STATES, VENEZUELA. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (45,986 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to La Perla, Univision, Bodytech points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gilberto Santa Rosa score 0.24% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Bodytech

Followers:3,052,448

Engagements:7,425

Rate:0.2%

Posts:2,358

Avg Likes:7,095

Avg Comments:209

Avg Views:76,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,052,448 · Engagements 7,425 · Rate 0.2% Posts 2,358 · Views 76,986 · Avg Likes 7,095 · Avg Comments 209 · Avg Views 76,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 36% 35-44: 16% 45-64: 8%	Largest: 18-24 (38%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	COLOMBIA (21%) UNITED STATES (15%) VENEZUELA (12%) MEXICO (10%) PERU (10%)	Top regions: COLOMBIA (21%), UNITED STATES (15%), VENEZUELA (12%)
Platform Engagement	Instagram: 4,895 avg likes/post · Tiktok: 31,000 avg views/post · Youtube: 45,986 avg views/post	Best reach: Youtube 45,986 avg views; best engagement: Instagram 4,895 avg likes

Top Brand Affinities

La Perla

Score: 27.16

Univision

Score: 23.74

Bodytech

Score: 14.28

Movistar

Score: 14.11

Cafecito

Score: 10.50

Amazon Music

Score: 9.62

Suavecito

Score: 8.73

Carolina Herrera

Score: 7.81

American Airlines

Score: 7.33

Iberostar Hotels & Resorts

Score: 4.78

VidaSana

Score: 3.90

Amway

Score: 3.56

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Top Brand Affinities

Brand	Category	Score
La Perla		27.16
Univision		23.74
Bodytech		14.28
Movistar		14.11
Cafecito		10.50
Amazon Music		9.62
Suavecito		8.73
Carolina Herrera		7.81
American Airlines		7.33
Iberostar Hotels & Resorts		4.78
VidaSana		3.90
Amway		3.56
Gatorade		3.12
Bacardi		3.08
Herbalife		2.06
Bellagio		2.04
Coachella		2.04
Versace		1.92
Spotify Music		1.87
musical.ly		1.74
Pepsi		1.69
Heineken		1.68
shein		1.54
H&M		1.48
FashionNova		1.48
Forever 21		1.43
Huawei		1.36
SheInside		1.36
Pandora		1.34
NBA		1.33
Christian Dior		1.31
Yamaha		1.28
Los Angeles Lakers		1.26
Universal		1.25
Mitsubishi Motors		1.22
Reebok		1.20
Lamborghini		1.20
Coca-Cola		1.19
Polo Ralph Lauren		1.19
Chevrolet		1.17
L'Oréal Paris		1.14
Toyota		1.13
Red Bull		1.09
Tommy Hilfiger		1.06
Sony		1.06
Hyundai		1.05
Guess		1.03
OREO		1.02
Ray-Ban		1.01
Anastasia Beverly Hills		1.01