Gera MX
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,749,094
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:14:33 UTC
Genres
Biography
Gera MX speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, COLOMBIA, UNITED STATES. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (476,211 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near LATAM, Corona Extra, Hennessy, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,749,094 · Engagements 143,339 · Rate 1.0% Posts 5,088 · Views 827,711 · Avg Likes 138,519 · Avg Comments 1,210 · Avg Views 827,711 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 69% 25-34: 20% 13-17: 9% 35-44: 3% |
Largest: 18-24 (69%); next: 25-34 (20%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
MEXICO (69%) COLOMBIA (6%) UNITED STATES (6%) ECUADOR (4%) PERU (2%) |
Top regions: MEXICO (69%), COLOMBIA (6%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 60,781 avg likes/post · Tiktok: 351,500 avg views/post · Youtube: 476,211 avg views/post | Best reach: Youtube 476,211 avg views; best engagement: Tiktok 64,550 avg likes |
Top Brand Affinities
LATAM
Corona Extra
Hennessy
Everlast
Suavecito
Andis
Diablo
Monster Beverage
Pull&Bear
Selfiegram
Barber Shop Connect
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| LATAM | 13.61 | |
| Corona Extra | 11.94 | |
| Hennessy | 9.17 | |
| Everlast | 9.05 | |
| Suavecito | 8.10 | |
| Andis | 7.55 | |
| Diablo | 7.31 | |
| Monster Beverage | 5.90 | |
| Pull&Bear | 5.01 | |
| Selfiegram | 4.95 | |
| Barber Shop Connect | 4.84 | |
| Tomorrowland | 4.52 | |
| Colgate | 3.77 | |
| Cafecito | 3.37 | |
| Urban Outfitters | 3.07 | |
| Pepsi | 3.06 | |
| Lacoste | 3.04 | |
| Under Armour | 2.84 | |
| Baileys | 2.80 | |
| Jaguar | 2.74 | |
| VidaSana | 2.69 | |
| Bershka | 2.59 | |
| shein | 2.59 | |
| Vans | 2.55 | |
| Nokia | 2.36 | |
| Beats Electronics | 2.23 | |
| Supreme | 2.20 | |
| Timberland | 2.16 | |
| Los Angeles Lakers | 2.13 | |
| Warner Bros | 2.11 | |
| Sneakerhead | 2.11 | |
| SheInside | 2.03 | |
| Call of Duty | 1.99 | |
| Guess | 1.88 | |
| Pizza Lover | 1.86 | |
| Hermès | 1.70 | |
| Mitsubishi | 1.69 | |
| Spotify Music | 1.65 | |
| Red Bull | 1.65 | |
| Puma | 1.60 | |
| Gymshark | 1.57 | |
| Cadillac | 1.56 | |
| SoundCloud | 1.55 | |
| KTM | 1.54 | |
| Sephora | 1.51 | |
| Urban Decay Cosmetics | 1.44 | |
| Heineken | 1.41 | |
| Tommy Hilfiger | 1.33 | |
| Canon | 1.29 | |
| Pixar | 1.21 |
Official Profiles
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LoginArtist: Gera MX
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 20:00 UTC | ViveLatino 2026 | Autodromo Hermanos Rodriguez | Mexico City, Mexico | — |
