George Henrique & Rodrigo Brand Affinity ranks highest Brahma at 65.23% . Very Strong. Score DMDB 49.84% | Fanbase 50.93%

George Henrique & Rodrigo — pop artist from BR.

George Henrique and Rodrigo are brothers from Goiás, Brazil, with a passion for sertanejo music since childhood. They began their career playing in bars and…

George Henrique & Rodrigo

Established

Country: BR | Artist ID: 11e81bd0-cf83-04aa-b950-a0369fe50396

Find Artist

Genres

popsertanejo popcountrycountrylatinsertanejosertanejo universitario

Influential: 49.84% Fanbase: 50.93% Trending: 49.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 65.23% • Very Strong

As of 2025-09-09

2,528,397

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.84% | Fanbase 50.93% | Trending 49.30% | CAREER STAGE: MID_LEVEL

Biography

George Henrique and Rodrigo are brothers from Goiás, Brazil, with a passion for sertanejo music since childhood. They began their career playing in bars and gas station convenience stores, and now perform throughout the country. They have the 26th most played song in the history of Spotify Brazil and reached the 23rd position on the platform's global chart.

If you enjoy barbecue, cold beer, and good music, George Henrique and Rodrigo are the duo for you. Follow them for a lively experience filled with their energetic performances.

Report Date: 2025-09-09

George Henrique & Rodrigo has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, UNITED STATES, UNITED KINGDOM. A male-leaning (52%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,170 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Brahma, Ambev, Warner Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist George Henrique & Rodrigo score 0.18% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Warner Music

Followers:2,528,397

Engagements:4,526

Rate:0.2%

Posts:4,280

Avg Likes:4,524

Avg Comments:47

Avg Views:2,170

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,528,397 · Engagements 4,526 · Rate 0.2% Posts 4,280 · Views 2,170 · Avg Likes 4,524 · Avg Comments 47 · Avg Views 2,170	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) UNITED KINGDOM (1%) ARGENTINA (0%) PARAGUAY (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 4,469 avg likes/post · Youtube: 2,170 avg views/post	Best reach: Youtube 2,170 avg views; best engagement: Instagram 4,469 avg likes

Top Brand Affinities

Brahma

Score: 65.23

Ambev

Score: 31.58

Warner Music

Score: 22.27

Itaipava

Score: 10.27

Eudora

Score: 9.00

Danone

Score: 7.48

Amstel

Score: 7.45

Xerox

Score: 7.21

Riachuelo

Score: 7.18

Stella Artois

Score: 6.95

Banco Bradesco

Score: 6.22

Moda Praia

Score: 4.99

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Top Brand Affinities

Brand	Category	Score
Brahma		65.23
Ambev		31.58
Warner Music		22.27
Itaipava		10.27
Eudora		9.00
Danone		7.48
Amstel		7.45
Xerox		7.21
Riachuelo		7.18
Stella Artois		6.95
Banco Bradesco		6.22
Moda Praia		4.99
Mary Kay		4.35
Heineken		3.82
Avon		3.81
Campari		3.52
Guess		2.66
Budweiser		2.49
musical.ly		2.12
Mitsubishi		2.00
Jack Daniels		1.80
Spotify Music		1.70
Volvo		1.32
UFC		1.23
Pandora		1.21
Pixar		1.18
L'Oréal Paris		0.94
Volkswagen		0.87
FIFA		0.87
Chevrolet		0.86
Nutella		0.85
Red Bull		0.74
Ray-Ban		0.74
Netflix		0.68
Coca-Cola		0.66
DC Entertainment		0.66
Ferrari		0.62
Yamaha		0.61
Honda		0.60
Porsche		0.55
Lamborghini		0.53
Ford		0.53
Sony		0.52
McDonald's		0.51
GoPro		0.49
MAC Cosmetics		0.47
Marvel Entertainment		0.41
Mercedes-Benz		0.40
Walt Disney		0.40
Toyota		0.37