George Henrique & Rodrigo

George Henrique & Rodrigo — pop artist from BR.

George Henrique and Rodrigo are brothers from Goiás, Brazil, with a passion for sertanejo music since childhood. They began their career playing in bars and…

Influence: 49.84% Fanbase: 50.93% Trending: 49.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 55.02% • Very Strong

As of 2025-09-30

2,530,979

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 10:04:22 UTC

Genres

popsertanejo popcountrycountrylatinsertanejosertanejo universitario

Biography

George Henrique and Rodrigo are brothers from Goiás, Brazil, with a passion for sertanejo music since childhood. They began their career playing in bars and gas station convenience stores, and now perform throughout the country. They have the 26th most played song in the history of Spotify Brazil and reached the 23rd position on the platform's global chart.

If you enjoy barbecue, cold beer, and good music, George Henrique and Rodrigo are the duo for you. Follow them for a lively experience filled with their energetic performances.

Top Brand Affinities

Report Date: 2025-09-30

George Henrique & Rodrigo has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, UNITED STATES, UNITED KINGDOM. A male-leaning (52%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,170 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Brahma, Ambev, Warner Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist George Henrique & Rodrigo score 0.24% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Warner Music

Followers:2,530,979

Engagements:6,066

Rate:0.2%

Posts:4,307

Avg Likes:6,064

Avg Comments:45

Avg Views:2,170

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,530,979 · Engagements 6,066 · Rate 0.2% Posts 4,307 · Views 2,170 · Avg Likes 6,064 · Avg Comments 45 · Avg Views 2,170	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) UNITED KINGDOM (1%) ARGENTINA (0%) PARAGUAY (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 6,009 avg likes/post · Youtube: 2,170 avg views/post	Best reach: Youtube 2,170 avg views; best engagement: Instagram 6,009 avg likes

Top Brand Affinities

Brahma

Score: 55.02

Ambev

Score: 24.38

Warner Music

Score: 22.45

Nubank

Score: 18.28

Sarar

Score: 12.02

Campari

Score: 10.93

Itaipava

Score: 9.60

Danone

Score: 9.58

Banco Bradesco

Score: 8.53

Eudora

Score: 8.32

Xerox

Score: 7.82

Amstel

Score: 7.42

Brand	Category	Score
Brahma		55.02
Ambev		24.38
Warner Music		22.45
Nubank		18.28
Sarar		12.02
Campari		10.93
Itaipava		9.60
Danone		9.58
Banco Bradesco		8.53
Eudora		8.32
Xerox		7.82
Amstel		7.42
Riachuelo		7.16
Stella Artois		7.02
Moda Praia		4.84
Avon		4.69
Heineken		3.67
Budweiser		3.43
Mary Kay		3.16
NBC		2.66
Mitsubishi		1.94
shein		1.83
Jack Daniels		1.83
Fiat		1.79
Guess		1.61
SheInside		1.57
Spotify Music		1.51
musical.ly		1.45
Chevrolet		1.35
Volvo		1.31
Renault		1.26
Pixar		1.19
Pandora		1.01
UFC		1.00
Coca-Cola		0.80
Volkswagen		0.80
FIFA		0.68
DC Entertainment		0.63
Ferrari		0.62
Honda		0.59
GoPro		0.53
Lamborghini		0.53
Chanel		0.53
Sony		0.52
Netflix		0.52
McDonald's		0.52
Yamaha		0.51
MAC Cosmetics		0.48
Ford		0.48
Walt Disney		0.46