George Ezra Brand Affinity ranks highest Sainsbury's at 11.41% . Very Strong. Score DMDB 65.60% | Fanbase 68.98%

George Ezra — pop artist from GB.

George, known as The Gold Rush Kid, reflects on the title of his third record. Following the success of his previous albums Wanted On Voyage (2014) and Staying…

George Ezra

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bcf-4a33-6520-81e8-a0369fe50396

Find Artist

Genres

poppopmainstream poprockmodern rockpop rockfolk rockfolk & traditionalneo-singer-songwriterfolk-popsinger/songwriter

Influential: 65.60% Fanbase: 68.98% Trending: 63.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sainsbury's • 11.41% • Very Strong

As of 2025-09-09

3,225,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.60% | Fanbase 68.98% | Trending 63.91% | CAREER STAGE: MAINSTREAM

Biography

George, known as The Gold Rush Kid, reflects on the title of his third record. Following the success of his previous albums Wanted On Voyage (2014) and Staying At Tamara’s (2018, which both reached number 1 in the UK and achieved global sales in the millions, George returned to London to write and produce his latest album, Gold Rush Kid, with collaborator Joel Pott. The album features a mix of lyric ideas from old notebooks and spontaneous moments in the studio, showcasing a joyous and infectious sound.

The lead single "Anyone For You" from the upcoming album is a heartfelt track that embodies themes of support and encouragement, culminating in a catchy chorus. George's latest work is described as a revitalizing light emerging from the challenges of the past years. "Anyone For You" is available now, with Gold Rush Kid set for release on June 10, 2022.

Report Date: 2025-09-09

George Ezra reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 193,900 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Sainsbury's, River Island, Marks & Spencer suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist George Ezra score 1.17% — Moderate bucket.

Brand: Sainsbury'sBrand: River IslandBrand: Marks & Spencer

Followers:3,225,643

Engagements:37,726

Rate:1.2%

Posts:752

Avg Likes:35,953

Avg Comments:485

Avg Views:265,450

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,225,643 · Engagements 37,726 · Rate 1.2% Posts 752 · Views 265,450 · Avg Likes 35,953 · Avg Comments 485 · Avg Views 265,450	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 8% 13-17: 8%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (12%) BRAZIL (9%) AUSTRALIA (6%) INDIA (4%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (12%), BRAZIL (9%)
Platform Engagement	Instagram: 24,230 avg likes/post · Tiktok: 193,900 avg views/post · Youtube: 71,550 avg views/post	Best reach: Tiktok 193,900 avg views; best engagement: Instagram 24,230 avg likes

Top Brand Affinities

Sainsbury's

Score: 11.41

River Island

Score: 10.87

Marks & Spencer

Score: 10.72

Morrisons

Score: 10.71

Costa Coffee

Score: 9.10

Score: 7.99

Efteling

Score: 7.01

Selfridges

Score: 6.98

Tate Modern

Score: 6.62

Barbie

Score: 6.42

MISSGUIDED

Score: 5.99

Guinness

Score: 5.92

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Top Brand Affinities

Brand	Category	Score
Sainsbury's		11.41
River Island		10.87
Marks & Spencer		10.72
Morrisons		10.71
Costa Coffee		9.10
Next		7.99
Efteling		7.01
Selfridges		6.98
Tate Modern		6.62
Barbie		6.42
MISSGUIDED		5.99
Guinness		5.92
boohoo		5.90
New Line Cinema		5.89
Lush		5.70
Ryanair		5.59
Primark		5.45
ALDI		4.97
ASOS		4.69
Tesco		4.54
Dr. Martens		4.40
Topshop		4.36
Showtime		4.18
Polaroid		4.16
Cadbury		4.03
Aperol		4.01
Lollapalooza		3.73
Harrods		3.36
Baileys		3.32
Sunnies Studios		3.10
Lindt		3.04
Columbia Pictures		2.94
Urban Outfitters		2.89
Geocaching		2.86
Pandora		2.64
Coachella		2.41
Mulberry		2.37
HBO		2.34
MTV		2.31
Airbnb		2.25
BBC		2.24
Urban Decay Cosmetics		2.17
LEGOLAND		2.16
Universal		2.16
AMC		2.14
H&M		2.02
Lego		1.89
Heineken		1.85
Fenty beauty		1.81
Pixar		1.78