Gente de Zona Brand Affinity ranks highest Melia at 54.79% . Very Strong. Score DMDB 55.67% | Fanbase 54.50%

Gente de Zona — pop artist from CU.

Over the course of fifteen years, the rap duo Alexander Delgado Hernández and Randy Malcom Martínez, known as Gente de Zona, have evolved from a street rap…

Gente de Zona

Established

Country: CU | Artist ID: 11e81bc9-aedb-2a4a-bff9-a0369fe50396

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Genres

poplatin popasian pophip-hop & raplatin hip hoplatinlatincubatonsalsa y tropicalreggaeton

Influential: 55.67% Fanbase: 54.50% Trending: 56.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Melia • 54.79% • Very Strong

As of 2025-09-09

5,588,897

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.67% | Fanbase 54.50% | Trending 56.25% | CAREER STAGE: MID_LEVEL

Biography

Over the course of fifteen years, the rap duo Alexander Delgado Hernández and Randy Malcom Martínez, known as Gente de Zona, have evolved from a street rap collective to a globally recognized duo. With six Latin Grammy wins to their name, their collaborations with artists like Enrique Iglesias, Marc Anthony, and others have garnered international acclaim. Their 2014 hit "Bailando" and subsequent tracks like "La Gozadera" and "Traidora" have solidified their presence in the music scene. Gente de Zona's collaborations extend to a diverse range of artists, from Kylie Minogue to Pitbull, showcasing their versatility. Their song "Patria y Vida" won two Latin Grammys in 2021 and sparked a significant response among Cuban communities worldwide. Their latest album, "Menor a Mayor," was released in April 2022.

Report Date: 2025-09-09

Gente de Zona resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, SPAIN, VENEZUELA. With a male-leaning (51%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (12,700 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Melia, Havana Club, Univision makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gente de Zona score 0.15% — Low bucket.

Brand: MeliaBrand: Havana ClubBrand: Univision

Followers:5,588,897

Engagements:8,279

Rate:0.1%

Posts:693

Avg Likes:8,190

Avg Comments:104

Avg Views:17,844

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,588,897 · Engagements 8,279 · Rate 0.1% Posts 693 · Views 17,844 · Avg Likes 8,190 · Avg Comments 104 · Avg Views 17,844	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 33% 35-44: 11% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (33%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (13%) SPAIN (8%) VENEZUELA (7%) COLOMBIA (7%) CUBA (7%)	Top regions: UNITED STATES (13%), SPAIN (8%), VENEZUELA (7%)
Platform Engagement	Instagram: 6,918 avg likes/post · Tiktok: 12,700 avg views/post · Youtube: 5,144 avg views/post	Best reach: Tiktok 12,700 avg views; best engagement: Instagram 6,918 avg likes

Top Brand Affinities

Melia

Score: 54.79

Havana Club

Score: 51.72

Univision

Score: 35.91

Zumba Wear

Score: 35.69

American Airlines

Score: 13.20

Movistar

Score: 8.58

Amazon Music

Score: 7.67

Pro Tools

Score: 7.57

Iberostar Hotels & Resorts

Score: 6.86

Amway

Score: 6.48

Pioneer

Score: 5.63

Suavecito

Score: 5.33

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Top Brand Affinities

Brand	Category	Score
Melia		54.79
Havana Club		51.72
Univision		35.91
Zumba Wear		35.69
American Airlines		13.20
Movistar		8.58
Amazon Music		7.67
Pro Tools		7.57
Iberostar Hotels & Resorts		6.86
Amway		6.48
Pioneer		5.63
Suavecito		5.33
Pull&Bear		4.93
Cafecito		4.72
Ableton		4.52
Bacardi		4.35
iHeartRadio Music Awards		4.13
VidaSana		3.94
Dolce & Gabbana		3.82
NBC		2.85
Urban Outfitters		2.59
H&M		2.55
Victoria's Secret		2.39
Fila		2.31
Rolls-Royce		2.29
Bellagio		2.28
Forever 21		2.17
Supreme		2.17
Nickelodeon		2.15
Tomorrowland		2.11
shein		2.05
Herbalife		2.00
Guess		1.99
musical.ly		1.88
Lamborghini		1.84
Spotify Music		1.84
SheInside		1.80
Armani		1.77
Heineken		1.71
Lacoste		1.70
Sony		1.70
Warner Bros		1.70
Aperol		1.69
UFC		1.69
Bugatti		1.65
Bershka		1.63
Ferrari		1.58
New Balance		1.56
L'Oréal Paris		1.54
Michael Kors		1.54