Gary Allan Brand Affinity ranks highest Ariat at 38.58% . Very Strong. Score DMDB 68.58% | Fanbase 61.76%

Gary Allan — country artist from US.

Gary Allan's career has been marked by a blend of traditional country roots and mainstream success. His chart-topping hits in the early 2000s, such as "Man to…

Gary Allan

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-2bb8-4462-89de-a0369fe50396

Find Artist

Genres

countrycontemporary countrycountry roadcountrycountry rockfolk & traditionalmodern country rock

Influential: 68.58% Fanbase: 61.76% Trending: 71.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 38.58% • Very Strong

As of 2025-09-09

620,626

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.58% | Fanbase 61.76% | Trending 71.99% | CAREER STAGE: MAINSTREAM

Biography

Gary Allan's career has been marked by a blend of traditional country roots and mainstream success. His chart-topping hits in the early 2000s, such as "Man to Man" and "Tough Little Boys," showcased his ability to navigate between honky tonk and country-rock influences. After a hiatus, Allan returned to the top of the country charts with "Every Storm (Runs Out of Rain)" in 2013, followed by the release of his first album in nearly a decade, "Ruthless," in 2021.

Starting his musical journey at the age of 12 in Southern California honky tonks, Allan honed his skills as a new traditionalist country singer before signing with Decca in 1996. His subsequent albums, including "Smoke Rings in the Dark" and "Alright Guy," solidified his reputation as a talented performer with a knack for blending dusty honky tonk with poignant balladry. Allan's career has seen ups and downs, but his dedication to his craft and unique blend of influences have earned him a lasting place in the country music scene.

Report Date: 2025-09-09

Gary Allan maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily female (58%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 49,750 avg views per post; Tiktok functions as the community touchpoint. Affinity with Ariat, Miller Lite, Houston Livestock Show and Rodeo makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gary Allan score 0.75% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Houston Livestock Show and Rodeo

Followers:620,626

Engagements:4,682

Rate:0.8%

Posts:1,119

Avg Likes:4,081

Avg Comments:373

Avg Views:55,503

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 620,626 · Engagements 4,682 · Rate 0.8% Posts 1,119 · Views 55,503 · Avg Likes 4,081 · Avg Comments 373 · Avg Views 55,503	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 30% 35-44: 21% 45-64: 15%	Largest: 25-34 (31%); next: 18-24 (30%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (79%) NIGERIA (20%) CANADA (4%) BRAZIL (2%) PHILIPPINES (2%)	Top regions: UNITED STATES (79%), NIGERIA (20%), CANADA (4%)
Platform Engagement	Instagram: 1,162 avg likes/post · Tiktok: 49,750 avg views/post · Youtube: 5,753 avg views/post	Best reach: Tiktok 49,750 avg views; best engagement: Tiktok 2,496 avg likes

Top Brand Affinities

Ariat

Score: 38.58

Miller Lite

Score: 27.02

Houston Livestock Show and Rodeo

Score: 25.00

Live Nation

Score: 20.03

Texas Roadhouse

Score: 19.28

RAM Trucks

Score: 18.20

Margaritaville

Score: 15.47

Bud Light

Score: 14.79

Lowe's

Score: 14.61

Crown Royal

Score: 13.44

Influenster

Score: 10.61

Coors

Score: 9.65

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Top Brand Affinities

Brand	Category	Score
Ariat		38.58
Miller Lite		27.02
Houston Livestock Show and Rodeo		25.00
Live Nation		20.03
Texas Roadhouse		19.28
RAM Trucks		18.20
Margaritaville		15.47
Bud Light		14.79
Lowe's		14.61
Crown Royal		13.44
Influenster		10.61
Coors		9.65
Publix		9.03
Kroger		8.69
MamaBear		8.60
Amazon Music		8.49
iHeartRadio Music Awards		7.99
NBC		7.71
Busch		7.33
Younique		6.84
Chick-fil-A		6.72
Verizon		6.36
The Home Depot		6.02
HomeGoods		5.51
Walmart		5.44
Bath & Body Works		5.17
Carhartt		5.17
Jeep		4.80
Jack Daniels		4.69
PetSmart		4.64
NHL		4.63
Taco Bell		4.58
Dunkin' Donuts		4.51
Budweiser		4.49
NFL		4.48
Cadillac		4.45
FedEx		4.27
Bentley		4.05
Target		4.04
GMC		4.03
ESPN		3.99
AMC		3.88
Gillette		3.52
Heinz		3.38
Paramount Pictures		3.37
Chevrolet		3.37
OLD NAVY		3.26
Harley-Davidson		3.21
Under Armour		3.20
WWE		3.14