Gambi Brand Affinity ranks highest Accor Hotels at 25.53% . Very Strong. Score DMDB 54.80% | Fanbase 51.24%

Gambi — pop artist from FR.

Gambi, a distinctive figure in the French rap scene known for his feel-good attitude, friendly musical style, and quirky persona, emerged as a standout artist…

Gambi

Established

Country: FR | Gender: male | Artist ID: 11e81bc0-d8e6-d22a-aaed-a0369fe50396

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Genres

popfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hoprap francais

Influential: 54.80% Fanbase: 51.24% Trending: 56.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 25.53% • Very Strong

As of 2025-09-09

3,882,246

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.80% | Fanbase 51.24% | Trending 56.58% | CAREER STAGE: MID_LEVEL

Biography

Gambi, a distinctive figure in the French rap scene known for his feel-good attitude, friendly musical style, and quirky persona, emerged as a standout artist in 2019. With hit singles like 'Hé Oh' surpassing 100 million views on YouTube and 'Popopop' attracting over 1.5 million monthly listeners on Spotify, Gambi, hailing from Fontenay, quickly gained widespread recognition and a dedicated following. His social media presence, boasting over 1.4 million Instagram followers, further solidified his status as a rising star in the industry.

Having achieved remarkable success with his music, Gambi is set to release his highly anticipated debut album, 'La Vie Est Belle,' generating excitement among fans and industry observers alike. His consistent chart-topping performances on streaming platforms in France have established him as a prominent figure in the contemporary rap scene.

Report Date: 2025-09-09

Gambi maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, ALGERIA. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,400,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Accor Hotels, Eastpak, Ellesse makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gambi score 6.06% — Very Strong bucket.

Brand: Accor HotelsBrand: EastpakBrand: Ellesse

Followers:3,882,246

Engagements:235,454

Rate:6.1%

Posts:137

Avg Likes:223,717

Avg Comments:622

Avg Views:1,480,842

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,882,246 · Engagements 235,454 · Rate 6.1% Posts 137 · Views 1,480,842 · Avg Likes 223,717 · Avg Comments 622 · Avg Views 1,480,842	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 24% 13-17: 11% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (77%) BELGIUM (5%) ALGERIA (5%) CANADA (2%) MOROCCO (2%)	Top regions: FRANCE (77%), BELGIUM (5%), ALGERIA (5%)
Platform Engagement	Instagram: 76,610 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 80,842 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Tiktok 143,350 avg likes

Top Brand Affinities

Accor Hotels

Score: 25.53

Eastpak

Score: 25.21

Ellesse

Score: 16.35

Palm Angels

Score: 12.27

Lacoste

Score: 12.26

Ricard

Score: 10.88

Moncler

Score: 9.75

New Era

Score: 9.74

Emporio Armani

Score: 8.18

Stone Island

Score: 7.80

Rockstar Games

Score: 7.62

JACQUEMUS

Score: 7.24

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		25.53
Eastpak		25.21
Ellesse		16.35
Palm Angels		12.27
Lacoste		12.26
Ricard		10.88
Moncler		9.75
New Era		9.74
Emporio Armani		8.18
Stone Island		7.80
Rockstar Games		7.62
JACQUEMUS		7.24
Longchamp		7.02
Dsquared		6.75
Foot Locker		6.61
Champion		6.01
Seat		5.70
Alexander McQueen		5.55
Pull&Bear		5.33
KARL LAGERFELD		4.87
Christian Louboutin		4.58
Fendi		4.48
Bershka		4.12
KENZO		3.98
ASOS		3.95
Carrefour		3.83
Bugatti		3.74
Guess		3.54
Kodak		3.50
Dolce & Gabbana		3.50
Primark		3.12
Carhartt		3.10
Montblanc		2.95
Moschino		2.90
Garnier		2.90
Burger King		2.89
The North Face		2.87
Jack Daniels		2.82
Polo Ralph Lauren		2.76
Armani		2.70
Supreme		2.61
Nike		2.40
Timberland		2.31
Levi's		2.16
ASICS		2.16
Louis Vuitton		2.16
Zara		2.09
H&M		2.07
Renault		2.07
GIVENCHY		2.02