G-EAZY Brand Affinity ranks highest MISSGUIDED at 7.31% . Very Strong. Score DMDB 71.80% | Fanbase 77.47%

G-EAZY — pop artist from US.

Gerald Earl Gillum, known professionally as G-Eazy, is an American rapper and singer who gained recognition in the late 2000s for his blend of hedonistic…

G-EAZY

Superstar

Country: US | Gender: male | Artist ID: 11e83fe8-82eb-0502-976a-a0369fe50396

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Genres

poppophip-hop & raphip hoppop rapraphip-hop/rapindie pop rapoakland hip hopcontemporary hip hop

Influential: 71.80% Fanbase: 77.47% Trending: 68.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 7.31% • Very Strong

As of 2025-09-09

20,699,910

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.80% | Fanbase 77.47% | Trending 68.97% | CAREER STAGE: SUPERSTAR

Biography

Gerald Earl Gillum, known professionally as G-Eazy, is an American rapper and singer who gained recognition in the late 2000s for his blend of hedonistic themes and introspective lyrics. Born in Oakland, California, he began his music career while attending Loyola University in New Orleans, releasing his solo debut, The Epidemic LP, in 2009. G-Eazy's major breakthrough came with his hit duet "Me, Myself & I" featuring Bebe Rexha from his 2014 album These Things Happen, followed by successful collaborations with artists like Halsey, A$AP Rocky, and Cardi B on subsequent releases.

Over the years, G-Eazy has evolved his sound, exploring a more introspective and alternative pop style with projects like Everything's Strange Here in 2020. His musical journey continued with the release of his seventh studio album, Freak Show, in 2024, where he delved into themes of fame, loss, and mental health. Collaborating with a range of artists and producers, G-Eazy's discography reflects his growth as an artist and his willingness to experiment with different genres and sounds.

Report Date: 2025-09-09

G-EAZY converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 154,550 avg views per post, with supportive conversation on Instagram. Shared audience with MISSGUIDED, Steve Madden, Alexander McQueen underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist G-EAZY score 0.30% — Low bucket.

Brand: MISSGUIDEDBrand: Steve MaddenBrand: Alexander McQueen

Followers:20,699,910

Engagements:61,695

Rate:0.3%

Posts:965

Avg Likes:60,283

Avg Comments:623

Avg Views:169,674

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,699,910 · Engagements 61,695 · Rate 0.3% Posts 965 · Views 169,674 · Avg Likes 60,283 · Avg Comments 623 · Avg Views 169,674	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (31%) INDIA (6%) BRAZIL (4%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (31%), INDIA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 47,393 avg likes/post · Tiktok: 154,550 avg views/post · Youtube: 15,124 avg views/post	Best reach: Tiktok 154,550 avg views; best engagement: Instagram 47,393 avg likes

Top Brand Affinities

MISSGUIDED

Score: 7.31

Steve Madden

Score: 5.70

Alexander McQueen

Score: 5.65

Free People

Score: 5.10

Coach

Score: 4.68

boohoo

Score: 4.45

Bershka

Score: 4.25

American Eagle

Score: 4.24

Pull&Bear

Score: 4.12

Kylie Cosmetics

Score: 4.11

Coachella

Score: 3.95

Urban Outfitters

Score: 3.79

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Top Brand Affinities

Brand	Category	Score
MISSGUIDED		7.31
Steve Madden		5.70
Alexander McQueen		5.65
Free People		5.10
Coach		4.68
boohoo		4.45
Bershka		4.25
American Eagle		4.24
Pull&Bear		4.12
Kylie Cosmetics		4.11
Coachella		3.95
Urban Outfitters		3.79
Stüssy		3.67
SoundCloud		3.66
Miu Miu		3.54
BALMAIN		3.50
Michael Kors		3.49
Tomorrowland		3.48
TOM FORD		3.39
Abercrombie & Fitch		3.33
Dr. Martens		3.16
Lululemon Athletica		3.12
Guess		3.08
Hollister Co		3.00
NARS Cosmetics		2.90
Lollapalooza		2.88
FashionNova		2.84
Christian Louboutin		2.82
GAP		2.67
Dolce & Gabbana		2.65
Yves Saint Laurent		2.64
ASOS		2.63
Carhartt		2.56
Beats Electronics		2.53
Chrysler		2.53
MTV		2.49
Stradivarius		2.47
Hennessy		2.45
Vans		2.43
Monster Beverage		2.36
Lacoste		2.24
Victoria's Secret		2.23
Armani		2.20
Fendi		2.15
Sneakerhead		2.12
Aperol		2.10
Timberland		2.08
Bellagio		2.08
Busch		2.08
Fenty beauty		2.08