G-EAZY

G-EAZY — pop artist from US.

Gerald Earl Gillum, known professionally as G-Eazy, is an American rapper and singer who gained recognition in the late 2000s for his blend of hedonistic…

Influence: 71.80% Fanbase: 77.47% Trending: 68.97% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 7.40% • Very Strong

As of 2025-10-01

20,685,322

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:36:49 UTC

Genres

poppophip-hop & raphip hoppop rapraphip-hop/rapindie pop rapoakland hip hopcontemporary hip hop

Biography

Gerald Earl Gillum, known professionally as G-Eazy, is an American rapper and singer who gained recognition in the late 2000s for his blend of hedonistic themes and introspective lyrics. Born in Oakland, California, he began his music career while attending Loyola University in New Orleans, releasing his solo debut, The Epidemic LP, in 2009. G-Eazy's major breakthrough came with his hit duet "Me, Myself & I" featuring Bebe Rexha from his 2014 album These Things Happen, followed by successful collaborations with artists like Halsey, A$AP Rocky, and Cardi B on subsequent releases.

Over the years, G-Eazy has evolved his sound, exploring a more introspective and alternative pop style with projects like Everything's Strange Here in 2020. His musical journey continued with the release of his seventh studio album, Freak Show, in 2024, where he delved into themes of fame, loss, and mental health. Collaborating with a range of artists and producers, G-Eazy's discography reflects his growth as an artist and his willingness to experiment with different genres and sounds.

Top Brand Affinities

Report Date: 2025-10-01

G-EAZY converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 154,550 avg views per post, with supportive conversation on Instagram. Shared audience with MISSGUIDED, Alexander McQueen, Steve Madden underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist G-EAZY score 0.16% — Low bucket.

Brand: MISSGUIDEDBrand: Alexander McQueenBrand: Steve Madden

Followers:20,685,322

Engagements:34,108

Rate:0.2%

Posts:971

Avg Likes:32,696

Avg Comments:575

Avg Views:165,086

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,685,322 · Engagements 34,108 · Rate 0.2% Posts 971 · Views 165,086 · Avg Likes 32,696 · Avg Comments 575 · Avg Views 165,086	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 8% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (31%) INDIA (6%) BRAZIL (5%) UNITED KINGDOM (4%) ROMANIA (3%)	Top regions: UNITED STATES (31%), INDIA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 20,184 avg likes/post · Tiktok: 154,550 avg views/post · Youtube: 10,536 avg views/post	Best reach: Tiktok 154,550 avg views; best engagement: Instagram 20,184 avg likes

Top Brand Affinities

MISSGUIDED

Score: 7.40

Alexander McQueen

Score: 5.78

Steve Madden

Score: 5.77

Free People

Score: 5.18

Coach

Score: 4.67

boohoo

Score: 4.49

American Eagle

Score: 4.33

Bershka

Score: 4.33

Pull&Bear

Score: 4.18

Stüssy

Score: 3.70

Taco Bell

Score: 3.64

BALMAIN

Score: 3.57

Brand	Category	Score
MISSGUIDED		7.40
Alexander McQueen		5.78
Steve Madden		5.77
Free People		5.18
Coach		4.67
boohoo		4.49
American Eagle		4.33
Bershka		4.33
Pull&Bear		4.18
Stüssy		3.70
Taco Bell		3.64
BALMAIN		3.57
Michael Kors		3.54
Miu Miu		3.53
SoundCloud		3.53
Coachella		3.51
Tomorrowland		3.50
TOM FORD		3.41
Urban Outfitters		3.39
Abercrombie & Fitch		3.38
Dr. Martens		3.18
Lululemon Athletica		3.14
Hollister Co		3.04
NARS Cosmetics		2.94
Lollapalooza		2.93
Christian Louboutin		2.86
Kodak		2.79
FashionNova		2.71
Dolce & Gabbana		2.69
GAP		2.67
ASOS		2.65
Stradivarius		2.50
Chrysler		2.49
Hennessy		2.48
Beats Electronics		2.44
Monster Beverage		2.39
Sephora		2.35
Carhartt		2.34
Kylie Cosmetics		2.31
Fenty beauty		2.31
Victoria's Secret		2.26
Lacoste		2.25
MTV		2.25
The North Face		2.24
Armani		2.20
Fendi		2.19
NFL		2.18
Los Angeles Lakers		2.17
Vans		2.15
Timberland		2.10