G-Dragon

G-Dragon — pop artist from KR.

G-Dragon, also known as Kwon Ji-Yong, is a South Korean rapper, songwriter, and producer. He began his career at the age of 11 when he signed with YG…

Influence: 70.11% Fanbase: 73.34% Trending: 68.49% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 21.88% • Very Strong

As of 2025-10-01

29,011,777

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:34 UTC

Genres

popk-poppopasian pophip-hop & rapk-rap

Biography

G-Dragon, also known as Kwon Ji-Yong, is a South Korean rapper, songwriter, and producer. He began his career at the age of 11 when he signed with YG Entertainment and later joined the popular group Big Bang. G-Dragon released his first solo album, Heartbreaker, in August 2009, which achieved significant success in Korea and topped the Gaon chart.

In 2013, G-Dragon released his second album, Coup d'Etat, featuring collaborations with various artists such as Diplo, Missy Elliot, and Sky Ferreira. The album topped both the Gaon and Billboard World Albums charts and won the World's Best Album at the 2014 World Music Awards. G-Dragon has also ventured into fashion and art, collaborating with artists like Taeyang, Skrillex, and M.I.A. His self-titled EP, Kwon Ji-Yong, released in 2017, topped the Billboard World Albums chart and Japan's Oricon digital chart, making him the first Korean artist to achieve this feat.

Top Brand Affinities

Report Date: 2025-10-01

G-Dragon commands interest from 18-24 & 25-34 audiences in CHINA, UNITED STATES, VIETNAM. With a heavily female (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (204,082 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with GENTLE MONSTER, Casetify, Paul Smith points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist G-Dragon score 1.72% — Moderate bucket.

Brand: GENTLE MONSTERBrand: CasetifyBrand: Paul Smith

Followers:29,011,777

Engagements:497,711

Rate:1.7%

Posts:1,162

Avg Likes:497,054

Avg Comments:6,958

Avg Views:231,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,011,777 · Engagements 497,711 · Rate 1.7% Posts 1,162 · Views 231,682 · Avg Likes 497,054 · Avg Comments 6,958 · Avg Views 231,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	CHINA (15%) UNITED STATES (11%) VIETNAM (10%) MYANMAR (BURMA) (10%) INDONESIA (8%)	Top regions: CHINA (15%), UNITED STATES (11%), VIETNAM (10%)
Platform Engagement	Instagram: 480,977 avg likes/post · Tiktok: 27,600 avg views/post · Youtube: 204,082 avg views/post	Best reach: Youtube 204,082 avg views; best engagement: Instagram 480,977 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 21.88

Casetify

Score: 21.21

Paul Smith

Score: 12.23

Bottega Veneta

Score: 9.38

7-Eleven

Score: 7.93

Dyson

Score: 7.83

Maison Margiela

Score: 7.05

Innisfree

Score: 6.36

Miu Miu

Score: 6.20

Shake Shack

Score: 5.98

Stüssy

Score: 5.72

Vivienne Westwood

Score: 5.66

Brand	Category	Score
GENTLE MONSTER		21.88
Casetify		21.21
Paul Smith		12.23
Bottega Veneta		9.38
7-Eleven		7.93
Dyson		7.83
Maison Margiela		7.05
Innisfree		6.36
Miu Miu		6.20
Shake Shack		5.98
Stüssy		5.72
Vivienne Westwood		5.66
Loewe		4.70
Summit Entertainment		4.50
Tiffany		4.19
Panasonic		4.10
Dr. Martens		3.67
Jollibee		3.16
Carhartt		2.97
Bulgari		2.72
Hermès		2.52
UNIQLO		2.49
Petronas		2.37
KFC		2.34
Calvin Klein		2.34
Fendi		2.33
TOM FORD		2.30
Yves Saint Laurent		2.25
Snoopy And The Peanuts Gang		2.24
Supreme		2.18
LEGOLAND		2.15
Airbnb		2.08
Lancôme		2.05
Burberry		2.05
Tiffany & Co		2.05
Timberland		1.99
Kodak		1.99
Balenciaga		1.96
IKEA		1.91
Bershka		1.85
Forever 21		1.84
Transformers		1.72
Converse		1.71
Starbucks		1.70
Puma		1.63
Reebok		1.54
Chanel		1.50
The North Face		1.48
KitKat		1.45
Christian Dior		1.44