Future
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
41,225,117
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
Updated 2025-10-03 18:59:15 UTC
Genres
Scores
Biography
Embracing authenticity and self-expression, Future's music reflects his ethos of staying true to oneself in a genre that constantly evolves. With a sound that merges trap with avant-garde sensibilities, he has carved out a niche that resonates with audiences seeking innovative and boundary-pushing artistry. Future's ability to bend his voice into captivating, melancholic melodies has solidified his status as a trailblazer in the rap scene, showcasing a commitment to individuality and artistic integrity that sets him apart in the music industry.
Future is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,147,680 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Palm Angels, Champion, Maison Margiela points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,225,117 · Engagements 72,515 · Rate 0.2% Posts 517 · Views 1,709,880 · Avg Likes 67,356 · Avg Comments 1,881 · Avg Views 1,709,880 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (37%) BRAZIL (6%) NIGERIA (4%) INDIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (37%), BRAZIL (6%), NIGERIA (4%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 562,200 avg views/post · Youtube: 1,147,680 avg views/post | Best reach: Youtube 1,147,680 avg views; best engagement: Tiktok 35,100 avg likes |
Top Brand Affinities
Palm Angels
Champion
Maison Margiela
Alexander McQueen
Kappa
FashionNova
Steve Madden
Moncler
ESPN
Hennessy
SoundCloud
Nice Kicks
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 12.76 | |
| Champion | 9.77 | |
| Maison Margiela | 5.92 | |
| Alexander McQueen | 5.67 | |
| Kappa | 5.37 | |
| FashionNova | 5.10 | |
| Steve Madden | 5.07 | |
| Moncler | 4.40 | |
| ESPN | 4.32 | |
| Hennessy | 4.32 | |
| SoundCloud | 4.24 | |
| Nice Kicks | 4.18 | |
| BALMAIN | 4.10 | |
| Sneakerhead | 3.94 | |
| Versace | 3.70 | |
| American Eagle | 3.61 | |
| Bacardi | 3.46 | |
| Beats Electronics | 3.38 | |
| NBA | 3.36 | |
| The North Face | 3.36 | |
| Kodak | 3.31 | |
| Los Angeles Lakers | 3.25 | |
| Urban Outfitters | 3.20 | |
| ASOS | 3.02 | |
| MTV | 3.01 | |
| Marc Jacobs | 2.96 | |
| Gucci | 2.94 | |
| Carhartt | 2.90 | |
| Timberland | 2.89 | |
| Supreme | 2.88 | |
| NFL | 2.79 | |
| Stüssy | 2.79 | |
| Pull&Bear | 2.78 | |
| Polo Ralph Lauren | 2.62 | |
| Kylie Cosmetics | 2.52 | |
| Lacoste | 2.50 | |
| Philips | 2.49 | |
| Christian Louboutin | 2.38 | |
| shein | 2.34 | |
| Dr. Martens | 2.27 | |
| Fenty beauty | 2.25 | |
| Warner Bros | 2.22 | |
| Balenciaga | 2.20 | |
| Fendi | 2.16 | |
| Dolce & Gabbana | 2.12 | |
| Nike | 2.00 | |
| Forever 21 | 1.99 | |
| Cadillac | 1.98 | |
| Yves Saint Laurent | 1.92 | |
| Walmart | 1.92 |
Official Profiles
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LoginArtist: Future
The map shows every radio station that aired Future today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 860,651,261
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
852,667,212 | 99.07% |
| [+] |
Pandora |
3,832,047 | 0.45% |
| [+] |
Last.fm |
3,008,104 | 0.35% |
| [+] |
Yandex |
1,094,171 | 0.13% |
| [+] |
Jiosaavn |
49,727 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-30)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-30 01:51:46 | WAIT FOR U | Cidade Hip-Hop | Lisbon, PT | 178 |
| 2025-09-30 01:50:22 | All The Way Live (Spider-Man: Across the Spider-Verse) (Metro Boomin & Future, Lil Uzi Vert) | Tarmac | Brussels, BE | 209 |
| 2025-09-30 01:48:51 | Roses Remix (feat. Future) | i love music | Köln, DE | 185 |
| 2025-09-30 01:42:42 | Cold | Jovem Pan FM Florianópolis | Belo Horizonte, MG, BR | 119 |
| 2025-09-30 01:41:05 | Dum, Dumb, and Dumber (with Young Thug & Future) | KHTE The Box 96.5 FM | Little Rock, US | 8 |
| 2025-09-30 01:32:37 | Happiness Over Everything (H.O.E.) (feat. Future & Miguel) | BBC Radio 1 Xtra | London, GB | 160 |
| 2025-09-30 01:30:25 | Dum, Dumb, and Dumber (with Young Thug & Future) | KHTE The Box 96.5 FM | Little Rock, US | 8 |
| 2025-09-30 01:30:19 | Type Shit | WRSV | Rocky Mount, NC, US | 219 |
| 2025-09-30 01:23:34 | Cold | NRJ Finland | Helsinki, FI | 206 |
| 2025-09-30 01:20:02 | Loveeeeeee Song (feat. Future) [Edited] | K104 | Dallas, TX, US | 162 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |