Freddie Gibbs Brand Affinity ranks highest Blue Marble at 958.07% . Very Strong. Score DMDB 62.75% | Fanbase 58.39%

Freddie Gibbs — hip-hop & rap artist from US.

Freddie Gibbs is a rapper known for his technical skill and provocative lyrics, appealing to fans of gangsta rap and underground hip-hop. He gained recognition…

Freddie Gibbs

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcf-6b56-5c1c-b8e1-a0369fe50396

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Genres

hip-hop & raphip hoprapsouthern hip hophip-hop/rapunderground hip hopalternative hip hopindiana hip hopcontemporary hip hop

Influential: 62.75% Fanbase: 58.39% Trending: 64.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 958.07% • Very Strong

As of 2025-09-09

1,416,290

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.75% | Fanbase 58.39% | Trending 64.93% | CAREER STAGE: MAINSTREAM

Biography

Freddie Gibbs is a rapper known for his technical skill and provocative lyrics, appealing to fans of gangsta rap and underground hip-hop. He gained recognition through self-released mixtapes in the 2000s and early 2010s before transitioning to studio albums, including collaborations with artists like Young Thug, Jeezy, and Madlib. His discography includes well-received projects such as Piñata and Shadow of a Doubt.

Originating from Gary, Indiana, Freddie Gibbs began his music career with mixtapes that showcased his storytelling influenced by rap legends like 2Pac and Biggie. After signing briefly with Interscope, he found success as an independent artist, garnering critical acclaim for releases like Miseducation of Freddie Gibbs and Midwestgangstaboxframecadillacmuzik. Throughout his career, Gibbs has demonstrated versatility in his sound, blending elements of boom-bap and trap beats in his music.

Report Date: 2025-09-09

Freddie Gibbs reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, CANADA. The demographic tilt is heavily male (89%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 232,700 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Blue Marble, Illesteva, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Freddie Gibbs score 3.57% — Very Strong bucket.

Brand: Blue MarbleBrand: IllestevaBrand: Live Nation

Followers:1,416,290

Engagements:50,543

Rate:3.6%

Posts:607

Avg Likes:49,430

Avg Comments:614

Avg Views:378,849

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,416,290 · Engagements 50,543 · Rate 3.6% Posts 607 · Views 378,849 · Avg Likes 49,430 · Avg Comments 614 · Avg Views 378,849	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 40% 35-44: 11% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (40%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (48%) BRAZIL (6%) CANADA (4%) UNITED KINGDOM (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (48%), BRAZIL (6%), CANADA (4%)
Platform Engagement	Instagram: 35,937 avg likes/post · Tiktok: 232,700 avg views/post · Youtube: 146,149 avg views/post	Best reach: Tiktok 232,700 avg views; best engagement: Instagram 35,937 avg likes

Top Brand Affinities

Blue Marble

Score: 958.07

Illesteva

Score: 114.90

Live Nation

Score: 94.81

Amazon Music

Score: 82.78

Sergio Tacchini

Score: 76.25

Lionsgate

Score: 72.15

Cult Gaia

Score: 68.66

WNBA

Score: 65.95

Shinola

Score: 61.40

iHeartRadio Music Awards

Score: 54.96

Roger Vivier

Score: 50.56

New Era

Score: 50.50

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Top Brand Affinities

Brand	Category	Score
Blue Marble		958.07
Illesteva		114.90
Live Nation		94.81
Amazon Music		82.78
Sergio Tacchini		76.25
Lionsgate		72.15
Cult Gaia		68.66
WNBA		65.95
Shinola		61.40
iHeartRadio Music Awards		54.96
Roger Vivier		50.56
New Era		50.50
Rémy Martin		49.51
OSGEMEOS		45.96
Warner Music		44.44
NET-A-PORTER		41.21
Barstool Sports		41.13
Half-Life		40.84
Belvedere		40.55
IMDb		40.42
Jean Paul Gaultier		39.94
Thom Browne		39.91
Roberto Cavalli Newborn		38.54
Rakuten		37.62
Acne Studios		33.58
Giuseppe Zanotti Design		33.35
HBO Max		33.05
Adidas Y-3		32.04
Loewe		31.91
Maison Margiela		30.48
Monster Beverage		28.36
MOOG		28.26
Expedia		27.93
Kodak		27.84
Umbro		27.26
Paul Smith		26.52
Ermenegildo Zegna		26.30
Jil Sander		26.07
Audemars Piguet		25.33
Crown Royal		25.32
TOD's		24.73
JACQUEMUS		24.26
Bloomingdale's		24.15
ESPN		23.82
Bloomingdales		23.41
Casetify		22.93
The Last of Us		21.47
Pioneer		21.42
Akai		21.14
Vivienne Westwood		20.71