Fred Again Brand Affinity ranks highest Mixcloud at 26.44% . Very Strong. Score DMDB 70.50% | Fanbase 60.90%

Fred Again — electronic artist from GB.

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Fred Again

Superstar

Country: GB | Gender: male | Artist ID: 2447cbd6-4b16-11e9-9b36-549f35161576

Find Artist

Genres

electronicelectronicedmhousestutter housedanceother electronic music

Influential: 70.50% Fanbase: 60.90% Trending: 75.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 26.44% • Very Strong

As of 2025-09-09

5,510,318

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.50% | Fanbase 60.90% | Trending 75.30% | CAREER STAGE: SUPERSTAR

Biography

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Report Date: 2025-09-09

Fred Again reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, GERMANY. The base is heavily male (82%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (282,050 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, MOOG, Warner Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fred Again score 2.82% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Warner Music

Followers:5,510,318

Engagements:155,434

Rate:2.8%

Posts:1,349

Avg Likes:152,911

Avg Comments:1,026

Avg Views:329,378

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,510,318 · Engagements 155,434 · Rate 2.8% Posts 1,349 · Views 329,378 · Avg Likes 152,911 · Avg Comments 1,026 · Avg Views 329,378	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 3%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (14%) GERMANY (4%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (14%), GERMANY (4%)
Platform Engagement	Instagram: 122,396 avg likes/post · Tiktok: 282,050 avg views/post · Youtube: 47,328 avg views/post	Best reach: Tiktok 282,050 avg views; best engagement: Instagram 122,396 avg likes

Top Brand Affinities

Mixcloud

Score: 26.44

MOOG

Score: 25.04

Warner Music

Score: 24.83

Ableton

Score: 21.87

Pioneer

Score: 18.36

Akai

Score: 14.67

Pro Tools

Score: 13.87

Amazon Music

Score: 13.79

Selfridges

Score: 12.75

Vauxhall

Score: 12.09

Maison Margiela

Score: 12.00

All Saints

Score: 11.53

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Top Brand Affinities

Brand	Category	Score
Mixcloud		26.44
MOOG		25.04
Warner Music		24.83
Ableton		21.87
Pioneer		18.36
Akai		14.67
Pro Tools		13.87
Amazon Music		13.79
Selfridges		12.75
Vauxhall		12.09
Maison Margiela		12.00
All Saints		11.53
Acne Studios		11.33
Tate Modern		10.36
SoundCloud		9.83
Sennheiser		8.54
Spotify Music		7.20
Coachella		7.06
Tomorrowland		6.84
Stone Island		6.37
JACQUEMUS		6.31
Carlsberg		5.82
Ryanair		5.61
Guinness		5.54
Vivienne Westwood		5.19
ASOS		5.14
Beats Electronics		4.82
Harrods		4.63
Tesco		4.62
Loewe		4.57
Lollapalooza		4.54
Aperol		4.27
Coach		4.26
BBC		4.12
Dr. Martens		4.08
Stüssy		3.88
Showtime		3.65
MTV		3.58
Carhartt		3.51
Oculus		3.49
Topshop		3.46
Lululemon Athletica		3.36
Campari		3.26
Bacardi		3.16
Lindt		2.95
A Game of Tones		2.85
Urban Outfitters		2.75
Kodak		2.66
Tinder		2.53
The North Face		2.50