Frank Sinatra Brand Affinity ranks highest DeLorean Motor Company at 7.09% . Very Strong. Score DMDB 78.51% | Fanbase 73.88%

Frank Sinatra — pop artist from US.

Frank Sinatra, born in 1915, had a prolific 60-year career in music, becoming a prominent figure in the swing, sing, and rock eras. He began his career in the…

Frank Sinatra

Superstar

Country: US | Gender: male | Artist ID: 11e81bbb-e6a4-43ac-8f18-a0369fe50396

Find Artist

Genres

poppopadult standardseasy listeningjazz & standardsjazzlounge

Influential: 78.51% Fanbase: 73.88% Trending: 80.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

DeLorean Motor Company • 7.09% • Very Strong

As of 2025-09-09

4,787,903

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.51% | Fanbase 73.88% | Trending 80.83% | CAREER STAGE: SUPERSTAR

Biography

Frank Sinatra, born in 1915, had a prolific 60-year career in music, becoming a prominent figure in the swing, sing, and rock eras. He began his career in the 1930s, rising to fame with hits like "I'll Never Smile Again" and "Night and Day." Sinatra's ability to interpret classic songs from composers like Irving Berlin and Cole Porter led to his enduring popularity and success. He transitioned from big band singer to solo artist, achieving chart-topping hits and accolades throughout the decades.

Sinatra's career spanned various mediums, from radio to film, and he continued to evolve musically, collaborating with renowned arrangers like Nelson Riddle. In the 1950s, he reclaimed his status as a star with albums like "In the Wee Small Hours" and singles such as "Strangers in the Night." Despite changing musical trends, Sinatra remained a prominent figure, earning accolades like Grammy Awards and a successful foray into television. His legacy as a versatile and influential artist endures, with his extensive discography reflecting his lasting impact on American popular music.

Report Date: 2025-09-09

Frank Sinatra resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (46,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to DeLorean Motor Company, NBC, Summit Entertainment makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Frank Sinatra score 0.31% — Low bucket.

Brand: DeLorean Motor CompanyBrand: NBCBrand: Summit Entertainment

Followers:4,787,903

Engagements:14,677

Rate:0.3%

Posts:2,564

Avg Likes:14,222

Avg Comments:151

Avg Views:61,255

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,787,903 · Engagements 14,677 · Rate 0.3% Posts 2,564 · Views 61,255 · Avg Likes 14,222 · Avg Comments 151 · Avg Views 61,255	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 14% 45-64: 12%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (24%) BRAZIL (15%) MEXICO (3%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (24%), BRAZIL (15%), MEXICO (3%)
Platform Engagement	Instagram: 10,360 avg likes/post · Tiktok: 46,200 avg views/post · Youtube: 15,055 avg views/post	Best reach: Tiktok 46,200 avg views; best engagement: Instagram 10,360 avg likes

Top Brand Affinities

DeLorean Motor Company

Score: 7.09

NBC

Score: 5.59

Summit Entertainment

Score: 5.24

CNN

Score: 4.83

Warner Bros

Score: 4.53

Harrods

Score: 4.22

Paramount Pictures

Score: 3.84

Gillette

Score: 3.73

Dolce & Gabbana

Score: 3.57

NHL

Score: 3.28

MTV

Score: 3.13

AMC

Score: 3.10

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Top Brand Affinities

Brand	Category	Score
DeLorean Motor Company		7.09
NBC		5.59
Summit Entertainment		5.24
CNN		4.83
Warner Bros		4.53
Harrods		4.22
Paramount Pictures		3.84
Gillette		3.73
Dolce & Gabbana		3.57
NHL		3.28
MTV		3.13
AMC		3.10
Aston Martin		2.99
Columbia Pictures		2.88
Cafecito		2.88
ESPN		2.87
Martini		2.79
TOM FORD		2.66
Universal		2.58
Jack Daniels		2.55
Pixar		2.53
Armani		2.48
Cadillac		2.46
NFL		2.41
Budweiser		2.32
Spotify Music		2.20
Star Wars		2.18
Bellagio		2.08
Los Angeles Lakers		2.05
Harley-Davidson		2.03
McLaren		2.02
Nickelodeon		2.01
Guinness		2.01
Showtime		2.00
Coachella		1.97
Rolls-Royce		1.93
Polo Ralph Lauren		1.92
Snoopy And The Peanuts Gang		1.91
WWE		1.87
HBO		1.85
BBC		1.83
H&M		1.82
Kodak		1.79
Hermès		1.78
Polaroid		1.77
Chrysler		1.73
Target		1.72
SoundCloud		1.72
Tesla Motors		1.71
Pepsi		1.69