Franco de Vita Brand Affinity ranks highest Univision at 17.56% . Very Strong. Score DMDB 67.95% | Fanbase 61.52%

Franco de Vita — pop artist from VE.

Franco De Vita, a Venezuelan pop/rock singer/songwriter, producer, and multi-instrumentalist, gained international fame in the late '80s with hits like "Solo…

Franco de Vita

Recognizable

Country: VE | Gender: male | Artist ID: 11e81bbf-b18b-7c90-b87b-a0369fe50396

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Genres

poplatin poplatin arena poprockrock en espanollatinlatintropical

Influential: 67.95% Fanbase: 61.52% Trending: 71.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 17.56% • Very Strong

As of 2025-09-09

6,600,557

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.95% | Fanbase 61.52% | Trending 71.16% | CAREER STAGE: MAINSTREAM

Biography

Franco De Vita, a Venezuelan pop/rock singer/songwriter, producer, and multi-instrumentalist, gained international fame in the late '80s with hits like "Solo Importas Tu," "Te Amo," and "Louis." Born on January 23, 1954, in Caracas, Venezuela, De Vita started his career with the trio Icaro before pursuing a successful solo path with albums like Franco de Vita (1984) and Fantasía (1986). His breakthrough came with the hit "Solo Importas Tu," leading to a major-label deal with Sony Music and subsequent successful albums like Al Norte del Sur (1989) and Extranjero (1990).

In the following years, De Vita continued to release albums steadily, with highlights including Stop (2004) and the acclaimed Simplemente La Verdad (2008). His Primera Fila series debut, En Primera Fila (2011), topped charts and earned him two Latin Grammys. Subsequent releases like Vuelva en Primera Fila (2013) and Libre (2016) further solidified his status as a prominent Latin pop artist with international success and critical acclaim.

Report Date: 2025-09-09

Franco de Vita builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, COLOMBIA, PERU. With a female-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (167,267 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Univision, Movistar, Cafecito point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Franco de Vita score 2.89% — Strong bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:6,600,557

Engagements:190,653

Rate:2.9%

Posts:1,260

Avg Likes:190,389

Avg Comments:6,748

Avg Views:167,267

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,600,557 · Engagements 190,653 · Rate 2.9% Posts 1,260 · Views 167,267 · Avg Likes 190,389 · Avg Comments 6,748 · Avg Views 167,267	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 14% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	MEXICO (16%) COLOMBIA (13%) PERU (12%) VENEZUELA (12%) UNITED STATES (9%)	Top regions: MEXICO (16%), COLOMBIA (13%), PERU (12%)
Platform Engagement	Instagram: 185,690 avg likes/post · Youtube: 167,267 avg views/post	Best reach: Youtube 167,267 avg views; best engagement: Instagram 185,690 avg likes

Top Brand Affinities

Univision

Score: 17.56

Movistar

Score: 12.06

Cafecito

Score: 10.95

American Airlines

Score: 9.53

Delicius

Score: 7.84

VidaSana

Score: 7.79

Suavecito

Score: 6.08

Colgate

Score: 3.98

Gatorade

Score: 3.10

Herbalife

Score: 2.43

Tomorrowland

Score: 1.95

FashionNova

Score: 1.69

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Top Brand Affinities

Brand	Category	Score
Univision		17.56
Movistar		12.06
Cafecito		10.95
American Airlines		9.53
Delicius		7.84
VidaSana		7.79
Suavecito		6.08
Colgate		3.98
Gatorade		3.10
Herbalife		2.43
Tomorrowland		1.95
FashionNova		1.69
Marvel		1.58
Pic Collage		1.55
Pixar		1.40
Coca-Cola		1.35
Versace		1.34
Fiat		1.33
Forever 21		1.30
Pepsi		1.30
shein		1.24
Heineken		1.17
Tesla Motors		1.17
Bellagio		1.16
Nutella		1.09
Guess		1.08
FIFA		1.08
SheInside		1.07
Walt Disney		1.07
Cartier		1.05
Spotify Music		1.00
Lamborghini		1.00
Louis Vuitton		0.99
NFL		0.98
Toyota		0.98
Pandora		0.95
Hyundai		0.95
OREO		0.90
Chevrolet		0.89
NBA		0.89
Paypal		0.88
Maybelline		0.88
Netflix		0.86
Universal		0.85
Tommy Hilfiger		0.78
Ray-Ban		0.76
DC Entertainment		0.76
Chanel		0.76
Sony		0.75
Rolex		0.75