for KING & COUNTRY Brand Affinity ranks highest Chick-fil-A at 10.18% . Very Strong. Score DMDB 65.66% | Fanbase 58.14%

for KING & COUNTRY — pop artist from US.

Brothers Joel and Luke Smallbone, known professionally as for KING + COUNTRY, are a highly acclaimed music duo in the industry. With four GRAMMY Awards, seven…

for KING & COUNTRY

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbf-5e25-91da-8328-a0369fe50396

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Genres

popchristian indierockchristian alternative rockrockspiritualschristianccmchristian musicworld worshipworship

Influential: 65.66% Fanbase: 58.14% Trending: 69.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 10.18% • Very Strong

As of 2025-09-09

3,467,753

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.66% | Fanbase 58.14% | Trending 69.41% | CAREER STAGE: MAINSTREAM

Biography

Brothers Joel and Luke Smallbone, known professionally as for KING + COUNTRY, are a highly acclaimed music duo in the industry. With four GRAMMY Awards, seven GMA Dove Awards, and a Billboard Music Award to their name, their music has garnered over 1.8 billion career streams. Their live performances have captivated audiences worldwide, from the U.S.A to Australia, Germany, Netherlands, and New Zealand. Their latest album, Burn The Ships, debuted in the Top 10 of the Billboard Top 200 Album Chart and has produced five consecutive No. 1 songs, including hits like "joy." and "God Only Knows."

In addition to their musical success, for KING + COUNTRY has collaborated with various artists such as Dolly Parton, NEEDTOBREATHE, and Timbaland. The duo is actively involved in philanthropic endeavors, focusing on causes like human trafficking, children in need, and supporting arts programs.

Report Date: 2025-09-09

for KING & COUNTRY reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. The base is heavily female (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (16,469 avg views per post); Instagram layers on depth and replies. The audience sits near Chick-fil-A, Kroger, Verizon, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist for KING & COUNTRY score 0.40% — Low bucket.

Brand: Chick-fil-ABrand: KrogerBrand: Verizon

Followers:3,467,753

Engagements:13,975

Rate:0.4%

Posts:5,894

Avg Likes:13,890

Avg Comments:193

Avg Views:22,735

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,467,753 · Engagements 13,975 · Rate 0.4% Posts 5,894 · Views 22,735 · Avg Likes 13,890 · Avg Comments 193 · Avg Views 22,735	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 31% 35-44: 15% 45-64: 9%	Largest: 18-24 (39%); next: 25-34 (31%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (53%) BRAZIL (9%) NIGERIA (6%) SOUTH AFRICA (3%) CANADA (3%)	Top regions: UNITED STATES (53%), BRAZIL (9%), NIGERIA (6%)
Platform Engagement	Instagram: 12,109 avg likes/post · Tiktok: 6,266 avg views/post · Youtube: 16,469 avg views/post	Best reach: Youtube 16,469 avg views; best engagement: Instagram 12,109 avg likes

Top Brand Affinities

Chick-fil-A

Score: 10.18

Kroger

Score: 6.77

Verizon

Score: 6.59

Busch

Score: 5.94

Publix

Score: 5.48

Walmart

Score: 5.03

Taco Bell

Score: 4.12

NORDSTROM

Score: 3.93

OLD NAVY

Score: 3.77

Target

Score: 3.71

Dunkin' Donuts

Score: 3.45

NBC

Score: 3.12

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		10.18
Kroger		6.77
Verizon		6.59
Busch		5.94
Publix		5.48
Walmart		5.03
Taco Bell		4.12
NORDSTROM		3.93
OLD NAVY		3.77
Target		3.71
Dunkin' Donuts		3.45
NBC		3.12
Prismacolor		2.93
Chipotle Mexican Grill		2.80
Carhartt		2.75
Lululemon Athletica		2.73
Babybump		2.41
Costco		2.29
Philips		2.18
The Olympic Games		2.06
Spotify Music		2.03
NFL		2.01
Pixar		2.00
Walt Disney		1.99
WWE		1.98
Starbucks		1.98
LEGOLAND		1.98
Star Wars		1.95
Sunnies Studios		1.94
Bentley		1.78
Under Armour		1.76
Cafecito		1.76
Paramount Pictures		1.75
Amazon		1.74
Pic Collage		1.72
Universal		1.70
Showtime		1.69
Cadillac		1.69
McDonald's		1.57
Hollister Co		1.57
Tesla Motors		1.54
Tiffany & Co		1.53
Chrysler		1.52
Paypal		1.47
Marvel Entertainment		1.45
Activision Blizzard		1.38
Etsy		1.37
Pandora		1.33
Sephora		1.28
BBC		1.26