Fonseca Brand Affinity ranks highest Bodytech at 20.86% . Very Strong. Score DMDB 68.05% | Fanbase 54.97%

Fonseca — pop artist from CO.

Fonseca, a Colombian musician born in May 1979, gained recognition with his self-titled debut album and subsequent releases like "Corazón" (2005), "Gratitud"…

Fonseca

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bc1-ae24-1e7a-8922-a0369fe50396

Find Artist

Genres

poplatin popcolombian poppop en españolpoplatinlatintropical

Influential: 68.05% Fanbase: 54.97% Trending: 74.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 20.86% • Very Strong

As of 2025-09-09

5,466,163

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.05% | Fanbase 54.97% | Trending 74.58% | CAREER STAGE: MAINSTREAM

Biography

Fonseca, a Colombian musician born in May 1979, gained recognition with his self-titled debut album and subsequent releases like "Corazón" (2005), "Gratitud" (2008), and "Ilusión" (2011). He has won nine Latin Grammy Awards and received two Grammy nominations. Fonseca collaborated with the National Symphonic Orchestra of Colombia on "Sinfónico" and released "Conexión" featuring various artists.

In addition to his musical achievements, Fonseca established the "Fundación Gratitud" to support music and art for social change. He has been honored with awards such as the La Musa Triunfador Award and the Contemporary Icon Award. Fonseca's album "Agustín" received four Latin Grammy nominations, winning Best Traditional Pop Vocal Album. His latest album, "Tropicalia," released in 2023, features collaborations with artists like Juan Luis Guerra, Grupo Niche, Gilberto Santa Rosa, and Chucho Valdés, showcasing a blend of cultures and influences in his music.

Report Date: 2025-09-09

Fonseca reaches 18-24 & 25-34 audiences concentrated in COLOMBIA, PERU, ECUADOR. The demographic tilt is heavily female (57%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 64,600 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Bodytech, Univision, Movistar suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fonseca score 0.15% — Low bucket.

Brand: BodytechBrand: UnivisionBrand: Movistar

Followers:5,466,163

Engagements:8,315

Rate:0.2%

Posts:6,230

Avg Likes:7,929

Avg Comments:267

Avg Views:70,069

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,466,163 · Engagements 8,315 · Rate 0.2% Posts 6,230 · Views 70,069 · Avg Likes 7,929 · Avg Comments 267 · Avg Views 70,069	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 12% 45-64: 4%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	COLOMBIA (38%) PERU (13%) ECUADOR (9%) VENEZUELA (7%) UNITED STATES (6%)	Top regions: COLOMBIA (38%), PERU (13%), ECUADOR (9%)
Platform Engagement	Instagram: 3,065 avg likes/post · Tiktok: 64,600 avg views/post · Youtube: 5,469 avg views/post	Best reach: Tiktok 64,600 avg views; best engagement: Tiktok 4,401 avg likes

Top Brand Affinities

Bodytech

Score: 20.86

Univision

Score: 20.43

Movistar

Score: 16.20

Cafecito

Score: 9.28

American Airlines

Score: 8.01

Suavecito

Score: 7.78

VidaSana

Score: 6.24

Stradivarius

Score: 2.92

Pic Collage

Score: 2.61

Herbalife

Score: 2.15

Dolce & Gabbana

Score: 1.81

Forever 21

Score: 1.67

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Top Brand Affinities

Brand	Category	Score
Bodytech		20.86
Univision		20.43
Movistar		16.20
Cafecito		9.28
American Airlines		8.01
Suavecito		7.78
VidaSana		6.24
Stradivarius		2.92
Pic Collage		2.61
Herbalife		2.15
Dolce & Gabbana		1.81
Forever 21		1.67
Guess		1.60
Pixar		1.45
Spotify Music		1.37
Versace		1.33
FIFA		1.27
Bellagio		1.27
Huawei		1.24
shein		1.22
Heineken		1.17
musical.ly		1.16
SheInside		1.15
Pandora		1.12
Universal		1.08
Marvel		1.05
OREO		0.99
Coca-Cola		0.98
Walt Disney		0.97
GoPro		0.93
Nikon		0.91
H&M		0.90
Lamborghini		0.87
Airbnb		0.87
Balenciaga		0.87
Converse		0.85
Pepsi		0.83
Honda		0.80
Mazda		0.79
Tommy Hilfiger		0.78
Netflix		0.75
Travelgram		0.74
HBO		0.70
Suzuki		0.68
DC Entertainment		0.66
Louis Vuitton		0.66
Marvel Entertainment		0.65
Ray-Ban		0.64
Nutella		0.63
NBA		0.62