Flo Milli Brand Affinity ranks highest Shea Moisture at 20.06% . Very Strong. Score DMDB 63.68% | Fanbase 56.22%

Flo Milli — pop artist from US.

Flo Milli is an American rapper and songwriter, born Tamia Monique Carter on January 9, 2000, in Mobile, Alabama. She gained recognition for her debut single…

Flo Milli

Recognizable

Country: US | Gender: female | Artist ID: 4bcca920-427d-11e9-8830-549f35161576

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Genres

popdance poppopsocial media popr&b, funk & soulr&bhip-hop & rappop raphip-hop/rapviral rap

Influential: 63.68% Fanbase: 56.22% Trending: 67.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 20.06% • Very Strong

As of 2025-09-09

4,395,138

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.68% | Fanbase 56.22% | Trending 67.40% | CAREER STAGE: MAINSTREAM

Biography

Flo Milli is an American rapper and songwriter, born Tamia Monique Carter on January 9, 2000, in Mobile, Alabama. She gained recognition for her debut single "Beef FloMix" in 2019, followed by the release of her mixtape "Ho, why is you here?" in 2020. Flo Milli's music is known for its energetic delivery and confident lyricism, drawing influences from hip-hop and pop.

With a growing fan base and critical acclaim, Flo Milli continues to establish herself as a rising talent in the music industry. She has been praised for her unique style and catchy hooks, earning her a place among the new wave of female rappers making an impact in the genre. Flo Milli's career shows promise as she builds on her early success and further develops her artistry.

Report Date: 2025-09-09

Flo Milli draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily female (72%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 267,250 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Shea Moisture, Giuseppe Zanotti Design, FashionNova makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Flo Milli score 1.25% — Moderate bucket.

Brand: Shea MoistureBrand: Giuseppe Zanotti DesignBrand: FashionNova

Followers:4,395,138

Engagements:54,755

Rate:1.2%

Posts:832

Avg Likes:52,683

Avg Comments:553

Avg Views:290,325

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,395,138 · Engagements 54,755 · Rate 1.2% Posts 832 · Views 290,325 · Avg Likes 52,683 · Avg Comments 553 · Avg Views 290,325	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 12% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (69%) UNITED KINGDOM (4%) CANADA (3%) BRAZIL (2%) FRANCE (2%)	Top regions: UNITED STATES (69%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement	Instagram: 26,894 avg likes/post · Tiktok: 267,250 avg views/post · Youtube: 23,075 avg views/post	Best reach: Tiktok 267,250 avg views; best engagement: Instagram 26,894 avg likes

Top Brand Affinities

Shea Moisture

Score: 20.06

Giuseppe Zanotti Design

Score: 17.12

FashionNova

Score: 14.15

Alexander Wang

Score: 13.19

True Religion

Score: 13.07

Fenty beauty

Score: 11.16

JACQUEMUS

Score: 10.59

Nasty Gal

Score: 10.56

Steve Madden

Score: 9.50

boohoo

Score: 8.65

Marni

Score: 8.53

Maison Margiela

Score: 8.22

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		20.06
Giuseppe Zanotti Design		17.12
FashionNova		14.15
Alexander Wang		13.19
True Religion		13.07
Fenty beauty		11.16
JACQUEMUS		10.59
Nasty Gal		10.56
Steve Madden		9.50
boohoo		8.65
Marni		8.53
Maison Margiela		8.22
Houston Livestock Show and Rodeo		8.21
Champion		7.98
Barbie		7.93
Vivienne Westwood		7.45
MISSGUIDED		6.89
shein		6.86
Coach		6.73
Macy's		6.58
Forever 21		6.56
Urban Outfitters		6.03
SheInside		5.97
Milani Cosmetics		5.94
ASOS		5.85
Hot Topic		5.29
UGG		5.20
American Eagle		4.95
Loewe		4.92
Verizon		4.79
Marc Jacobs		4.68
Alexander McQueen		4.67
SoundCloud		4.52
Coachella		4.19
NYX Cosmetics		4.18
Target		4.10
OLD NAVY		3.95
ESPN		3.95
Lollapalooza		3.81
Hennessy		3.70
NARS Cosmetics		3.69
BALMAIN		3.51
Versace		3.29
Kodak		3.27
MTV		3.11
TOM FORD		3.09
Anastasia Beverly Hills		3.05
Too Faced Cosmetics		3.04
Philips		2.96
Walmart		2.90