First Aid Kit

First Aid Kit — country artist from SE.

First Aid Kit is a Swedish indie folk duo formed by sisters Klara and Johanna Söderberg. They gained popularity in 2008 with their debut EP, Drunken Trees, and…

Influence: 66.33% Fanbase: 58.30% Trending: 70.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 65.82% • Very Strong

As of 2025-09-09

594,124

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:14:51 UTC

Genres

countryswedish countryalternativealternativeeuropeanswedish americanabluesstomp and holler

Biography

First Aid Kit is a Swedish indie folk duo formed by sisters Klara and Johanna Söderberg. They gained popularity in 2008 with their debut EP, Drunken Trees, and have since released several successful albums, including The Lion's Roar (2012), Stay Gold (2014), Ruins (2018), and Palomino (2022). Drawing inspiration from artists like Fleet Foxes and Joanna Newsom, the duo has garnered international acclaim for their bright vocal harmonies and contemplative songwriting.

The Söderberg siblings' musical journey began in 2007, leading to collaborations with artists like Jack White and Conor Oberst. Their albums have topped charts in multiple countries, earning critical praise and accolades such as Album of the Year at Sweden's Grammis. First Aid Kit's latest release, Palomino, showcases a more uplifting sound influenced by '80s production styles and marks their fifth studio album.

Top Brand Affinities

Report Date: 2025-09-09

First Aid Kit connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a female-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 23,800 avg views per post; Instagram adds dependable engagement depth. Overlap with Tele2, Ericsson, Tate Modern highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: First Aid Kit moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist First Aid Kit score 1.50% — Moderate bucket.

Brand: Tele2Brand: EricssonBrand: Tate Modern

Followers:594,124

Engagements:8,933

Rate:1.5%

Posts:1,807

Avg Likes:8,749

Avg Comments:121

Avg Views:37,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 594,124 · Engagements 8,933 · Rate 1.5% Posts 1,807 · Views 37,611 · Avg Likes 8,749 · Avg Comments 121 · Avg Views 37,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 34% 35-44: 13% 45-64: 10%	Largest: 18-24 (39%); next: 25-34 (34%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (10%) BRAZIL (8%) CANADA (6%) FRANCE (5%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (10%), BRAZIL (8%)
Platform Engagement	Instagram: 6,944 avg likes/post · Tiktok: 23,800 avg views/post · Youtube: 13,811 avg views/post	Best reach: Tiktok 23,800 avg views; best engagement: Instagram 6,944 avg likes

Top Brand Affinities

Tele2

Score: 65.82

Ericsson

Score: 15.70

Tate Modern

Score: 10.26

Glossier

Score: 8.62

Pilsner Urquell

Score: 6.92

Anthropologie

Score: 6.62

Carlsberg

Score: 5.97

New Line Cinema

Score: 5.81

Pacific Northwest Wonderland

Score: 5.50

Free People

Score: 5.37

Husqvarna Motorcycles

Score: 4.73

Guinness

Score: 4.57

Brand	Category	Score
Tele2		65.82
Ericsson		15.70
Tate Modern		10.26
Glossier		8.62
Pilsner Urquell		6.92
Anthropologie		6.62
Carlsberg		5.97
New Line Cinema		5.81
Pacific Northwest Wonderland		5.50
Free People		5.37
Husqvarna Motorcycles		4.73
Guinness		4.57
Spotify Music		4.43
Polaroid		4.38
Summit Entertainment		4.02
Verizon		3.96
Coors		3.96
Dr. Martens		3.90
Kodak		3.90
Kickstarter		3.81
Aperol		3.70
Airbnb		3.51
Paramount Pictures		3.49
Lush		3.46
Showtime		3.42
Lollapalooza		3.41
Emporium		3.39
Urban Outfitters		3.37
Coachella		3.22
Sunnies Studios		3.05
LEGOLAND		2.99
Columbia Pictures		2.97
Carhartt		2.69
NBC		2.64
Tinder		2.63
HBO		2.59
Fujifilm		2.53
Etsy		2.49
Baileys		2.49
BBC		2.42
Topshop		2.39
Budweiser		2.35
Tesco		2.29
ASOS		2.25
IKEA		2.19
Geocaching		2.19
Warner Bros		2.17
Target		2.17
Lego		2.05
The Olympic Games		2.04