Feid Brand Affinity ranks highest Univision at 25.90% . Very Strong. Score DMDB 76.72% | Fanbase 72.86%

Feid — pop artist from CO.

FEID, also known as FERXXO, is a versatile artist known for his work in the reggaeton genre. His music explores various styles including electronic, reggae,…

Feid

Superstar

Country: CO | Gender: male | Artist ID: 11e81bcd-0e15-ad98-9230-a0369fe50396

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Genres

popcolombian poppop reggaetonhip-hop & raptrap latinourbano latinolatinlatinreggaetonreggaeton colombianoreggaeton flowurbano latino

Influential: 76.72% Fanbase: 72.86% Trending: 78.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 25.90% • Very Strong

As of 2025-09-09

36,955,479

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.72% | Fanbase 72.86% | Trending 78.65% | CAREER STAGE: SUPERSTAR

Biography

FEID, also known as FERXXO, is a versatile artist known for his work in the reggaeton genre. His music explores various styles including electronic, reggae, hip hop, R&B, and afrobeat. FEID's goal is to create music that resonates with his audience, whether it be for dancing, emotional connection, or simply enjoying the beats.

With a passion for creating music that appeals to his fans and gets people dancing, FEID expresses gratitude to his supporters for their continued enthusiasm and presence at his concerts. His diverse range of songs caters to different moods and preferences, offering a mix of tracks for various occasions.

Report Date: 2025-09-09

Feid indexes high with fans in the 18-24 range in COLOMBIA, VENEZUELA, PERU. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 3,000,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Movistar, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Feid when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Feid score 2.83% — Strong bucket.

Brand: UnivisionBrand: MovistarBrand: Pro Tools

Followers:36,955,479

Engagements:1,044,349

Rate:2.8%

Posts:7,232

Avg Likes:1,016,035

Avg Comments:4,611

Avg Views:3,243,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,955,479 · Engagements 1,044,349 · Rate 2.8% Posts 7,232 · Views 3,243,518 · Avg Likes 1,016,035 · Avg Comments 4,611 · Avg Views 3,243,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (28%) VENEZUELA (9%) PERU (8%) ARGENTINA (8%) ECUADOR (8%)	Top regions: COLOMBIA (28%), VENEZUELA (9%), PERU (8%)
Platform Engagement	Instagram: 534,749 avg likes/post · Tiktok: 3,000,000 avg views/post · Youtube: 243,518 avg views/post	Best reach: Tiktok 3,000,000 avg views; best engagement: Instagram 534,749 avg likes

Top Brand Affinities

Univision

Score: 25.90

Movistar

Score: 9.41

Pro Tools

Score: 7.95

Suavecito

Score: 5.60

American Airlines

Score: 5.50

Pioneer

Score: 5.32

Cafecito

Score: 4.85

VidaSana

Score: 4.52

Selfiegram

Score: 4.42

Barber Shop Connect

Score: 3.07

Tomorrowland

Score: 3.00

Dr. Martens

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
Univision		25.90
Movistar		9.41
Pro Tools		7.95
Suavecito		5.60
American Airlines		5.50
Pioneer		5.32
Cafecito		4.85
VidaSana		4.52
Selfiegram		4.42
Barber Shop Connect		3.07
Tomorrowland		3.00
Dr. Martens		2.73
Spotify Music		2.69
Urban Outfitters		2.45
Forever 21		2.30
Lollapalooza		2.26
shein		2.17
musical.ly		2.15
Dolce & Gabbana		2.02
Bershka		1.98
SheInside		1.98
Versace		1.97
Beats Electronics		1.96
Fenty beauty		1.80
Aperol		1.79
Too Faced Cosmetics		1.68
SoundCloud		1.64
FashionNova		1.56
Anastasia Beverly Hills		1.51
Sneakerhead		1.47
Cartier		1.46
Calvin Klein		1.40
Tommy Hilfiger		1.39
Sony		1.38
Tarte Cosmetics		1.38
Balenciaga		1.35
New Balance		1.31
Bellagio		1.29
Maybelline		1.26
Gymshark		1.25
H&M		1.23
Coachella		1.21
Pepsi		1.20
Oakley		1.19
Puma		1.18
Vogue		1.15
Adobe		1.11
Pixar		1.08
Los Angeles Lakers		1.06
Pandora		1.03