Fedez Brand Affinity ranks highest OVS at 52.96% . Very Strong. Score DMDB 59.37% | Fanbase 53.08%

Fedez — pop artist from IT.

Fedez is a prominent figure in the Italian entertainment scene, having achieved 91 platinum records and released 7 albums. With over 25 million social media…

Fedez

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bd1-faa4-f2b4-b36c-a0369fe50396

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Genres

popitalian popitalian adult pophip-hop & raphip-hop/raprapcontemporary hip hophip hop

Influential: 59.37% Fanbase: 53.08% Trending: 62.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 52.96% • Very Strong

As of 2025-09-09

22,048,442

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.37% | Fanbase 53.08% | Trending 62.51% | CAREER STAGE: MAINSTREAM

Biography

Fedez is a prominent figure in the Italian entertainment scene, having achieved 91 platinum records and released 7 albums. With over 25 million social media followers, he showcased his versatility on Celebrity Hunted. Alongside Chiara Ferragni, he received the Ambrogino d'Oro 2020 for their efforts during the Covid-19 pandemic and supported struggling entertainment workers through the Scena Unita fund. In 2020, he launched the podcast "Muschio Selvaggio," discussing various topics with notable guests. His 2021 participation in the Sanremo Festival with Francesca Michielin earned them second place with the song "Chiamami per nome."

Fedez expanded his career by hosting the comedy series LOL: Chi ride è fuori and starring in the docu-reality The Ferragnez – La serie with Chiara Ferragni. His album "Disumano" released in late November 2021 achieved triple platinum status, featuring hits like "Bella Storia" and "Mille," while the 2022 single "La Dolce Vita" earned 5 platinum records. Organizing the successful charity concert LOVE MI at Piazza Duomo in Milan in 2022 and 2023, he further solidified his positive impact in the entertainment industry. In May 2023, his collaboration "Disco Paradise" with Annalisa and Articolo 31 was certified triple platinum, highlighting his continued influence and success in the music scene.

Report Date: 2025-09-09

Fedez is already in the conversation with 18-24 & 25-34 audiences in ITALY, UNITED STATES, MEXICO. The audience is heavily male (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,622,924 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to OVS, Elisabetta Franchi, Liu Jo points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fedez score 2.94% — Strong bucket.

Brand: OVSBrand: Elisabetta FranchiBrand: Liu Jo

Followers:22,048,442

Engagements:648,695

Rate:2.9%

Posts:4,824

Avg Likes:642,367

Avg Comments:3,586

Avg Views:4,022,924

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,048,442 · Engagements 648,695 · Rate 2.9% Posts 4,824 · Views 4,022,924 · Avg Likes 642,367 · Avg Comments 3,586 · Avg Views 4,022,924	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 26% 35-44: 8% 13-17: 7%	Largest: 18-24 (55%); next: 25-34 (26%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	ITALY (83%) UNITED STATES (2%) MEXICO (2%) UNITED KINGDOM (1%) GERMANY (1%)	Top regions: ITALY (83%), UNITED STATES (2%), MEXICO (2%)
Platform Engagement	Instagram: 506,087 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 2,622,924 avg views/post	Best reach: Youtube 2,622,924 avg views; best engagement: Instagram 506,087 avg likes

Top Brand Affinities

OVS

Score: 52.96

Elisabetta Franchi

Score: 28.42

Liu Jo

Score: 25.19

Alitalia

Score: 23.74

Intimissimi

Score: 21.19

Superga

Score: 15.41

Calzedonia

Score: 14.57

Miele

Score: 11.09

Auchan

Score: 10.95

Arezzo

Score: 8.98

Campari

Score: 7.36

United Colors of Benetton

Score: 7.09

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Top Brand Affinities

Brand	Category	Score
OVS		52.96
Elisabetta Franchi		28.42
Liu Jo		25.19
Alitalia		23.74
Intimissimi		21.19
Superga		15.41
Calzedonia		14.57
Miele		11.09
Auchan		10.95
Arezzo		8.98
Campari		7.36
United Colors of Benetton		7.09
Emporio Armani		6.79
Selfiegram		6.59
Dsquared		6.46
Moschino		6.15
Alfa Romeo		6.02
Kappa		5.22
KARL LAGERFELD		5.20
Kiko		5.09
Ryanair		5.00
Max Mara		4.99
ABC		4.19
Bellagio		4.15
Moncler		4.11
Pull&Bear		4.01
Aperol		3.84
Miu Miu		3.54
Daniel Wellington		3.44
Harrods		3.05
Lindt		3.02
Fiat		2.99
Valentino		2.98
Bershka		2.94
Polaroid		2.90
Ducati		2.87
Pizza Lover		2.77
Tiffany		2.73
Dolce & Gabbana		2.65
Stradivarius		2.63
Garnier		2.60
Calvin Klein		2.53
Fila		2.48
Pandora		2.47
Fendi		2.43
Martini		2.41
Carrefour		2.40
Guess		2.40
Nutella		2.36
Pantone Inc		2.33