Farruko

Farruko — hip-hop & rap artist from PR.

Farruko, born Carlos Efren Reyes in 1991 in Bayamon, Puerto Rico, is a reggaeton and Latin pop singer. He gained early recognition by posting songs on MySpace…

Influence: 79.48% Fanbase: 75.05% Trending: 81.70% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 29.58% • Very Strong

As of 2025-10-01

48,341,555

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:34:29 UTC

Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonurbano latino

Biography

Farruko, born Carlos Efren Reyes in 1991 in Bayamon, Puerto Rico, is a reggaeton and Latin pop singer. He gained early recognition by posting songs on MySpace under his stage name at the age of 16. Farruko's debut album, "El Talento del Bloque," released when he was 18, was well-received and featured collaborations with various artists. His subsequent releases, including "TMPR: The Most Powerful Rookie" and "Farruko Presenta los Menores," further solidified his success in the Latin music scene.

In 2015, Farruko won Latin Grammy Awards and continued to release chart-topping singles and albums, such as "Visionary" and "Trapficante." Despite facing legal troubles in 2018, he persevered and released his eighth album, "Gangalee," in 2019. Farruko has collaborated with numerous artists and remains a prominent figure in the reggaeton and Latin pop genres.

Top Brand Affinities

Report Date: 2025-10-01

Farruko connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, COLOMBIA, ARGENTINA. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 853,812 avg views per post; Tiktok adds dependable engagement depth. Overlap with Univision, La Perla, Suavecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Farruko moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Farruko score 0.17% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Suavecito

Followers:48,341,555

Engagements:84,024

Rate:0.2%

Posts:1,224

Avg Likes:80,197

Avg Comments:1,715

Avg Views:1,114,812

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 48,341,555 · Engagements 84,024 · Rate 0.2% Posts 1,224 · Views 1,114,812 · Avg Likes 80,197 · Avg Comments 1,715 · Avg Views 1,114,812	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (12%) COLOMBIA (11%) ARGENTINA (9%) MEXICO (8%) VENEZUELA (8%)	Top regions: UNITED STATES (12%), COLOMBIA (11%), ARGENTINA (9%)
Platform Engagement	Instagram: 29,726 avg likes/post · Tiktok: 261,000 avg views/post · Youtube: 853,812 avg views/post	Best reach: Youtube 853,812 avg views; best engagement: Tiktok 31,350 avg likes

Top Brand Affinities

Univision

Score: 29.58

La Perla

Score: 25.65

Suavecito

Score: 8.62

LATAM

Score: 8.46

Amazon Music

Score: 7.47

American Airlines

Score: 6.93

Andis

Score: 6.20

Movistar

Score: 5.27

Cafecito

Score: 5.10

Barber Shop Connect

Score: 4.78

BaByliss

Score: 4.48

Husqvarna Motorcycles

Score: 4.09

Brand	Category	Score
Univision		29.58
La Perla		25.65
Suavecito		8.62
LATAM		8.46
Amazon Music		7.47
American Airlines		6.93
Andis		6.20
Movistar		5.27
Cafecito		5.10
Barber Shop Connect		4.78
BaByliss		4.48
Husqvarna Motorcycles		4.09
VidaSana		3.30
Acura		3.03
Scion		2.81
Pull&Bear		2.72
Guess		2.05
Bershka		1.91
Under Armour		1.83
Tomorrowland		1.83
Fiat		1.78
Lamborghini		1.71
FIFA		1.71
Puma		1.70
Lacoste		1.66
Los Angeles Lakers		1.63
Bugatti		1.56
Rolex		1.52
Herbalife		1.51
Heineken		1.49
Cadillac		1.48
Sony		1.48
Mitsubishi Motors		1.45
Ducati		1.44
Forever 21		1.44
Maserati		1.43
Chevrolet		1.42
Maybelline		1.40
Dodge		1.40
Sneakerhead		1.33
musical.ly		1.33
Mitsubishi		1.31
Lexus		1.29
Pepsi		1.28
Honda		1.27
Hyundai		1.26
Reebok		1.25
Nike		1.25
shein		1.24
McLaren		1.23