Falz Brand Affinity ranks highest Airtel at 18.46% . Very Strong. Score DMDB 64.56% | Fanbase 65.49%

Falz — pop artist from NG.

Nigerian rapper Falz, influenced by his activist parents, balanced a legal career with his music pursuits. His 2014 debut album, "Wazup Guy," introduced his…

Falz

Recognizable

Country: NG | Gender: male | Artist ID: 11e83fe0-e52a-77fa-af82-aa1c026db3d8

Find Artist

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hophip hopothersworldwideafricanazontobeatsother african music

Influential: 64.56% Fanbase: 65.49% Trending: 64.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.46% • Very Strong

As of 2025-09-09

10,546,886

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.56% | Fanbase 65.49% | Trending 64.09% | CAREER STAGE: MAINSTREAM

Biography

Nigerian rapper Falz, influenced by his activist parents, balanced a legal career with his music pursuits. His 2014 debut album, "Wazup Guy," introduced his signature blend of smooth flow and comedic lyrics, notably with the breakout hit "Marry Me." In 2018, Falz gained international recognition when Diddy shared his video for "This Is Nigeria," a satirical take on societal issues. His 2019 album, "Moral Instruction," incorporating Fela Kuti samples and socially conscious themes, garnered multiple accolades at The Headies. Additionally, Falz received Africa Magic Viewers’ Choice Awards for his performances in the TV series "Jenifa’s Diary" and the film "New Money," where his music also featured prominently. He later served as a celebrity judge on the Nigerian adaptation of The Voice.

Report Date: 2025-09-09

Falz draws 25-34 & 18-24 audiences and holds attention in NIGERIA, UNITED STATES, UNITED KINGDOM. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 437,484 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Airtel, CNN, River Island makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Falz score 0.27% — Low bucket.

Brand: AirtelBrand: CNNBrand: River Island

Followers:10,546,886

Engagements:28,310

Rate:0.3%

Posts:1,218

Avg Likes:25,095

Avg Comments:528

Avg Views:533,984

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,546,886 · Engagements 28,310 · Rate 0.3% Posts 1,218 · Views 533,984 · Avg Likes 25,095 · Avg Comments 528 · Avg Views 533,984	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 43% 35-44: 6% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (43%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	NIGERIA (22%) UNITED STATES (19%) UNITED KINGDOM (8%) KENYA (5%) GHANA (4%)	Top regions: NIGERIA (22%), UNITED STATES (19%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 6,954 avg likes/post · Tiktok: 96,500 avg views/post · Youtube: 437,484 avg views/post	Best reach: Youtube 437,484 avg views; best engagement: Tiktok 13,650 avg likes

Top Brand Affinities

Airtel

Score: 18.46

CNN

Score: 9.27

River Island

Score: 7.13

T.G.I. Friday's

Score: 6.99

boohoo

Score: 6.41

FOREX

Score: 3.69

Hublot

Score: 3.55

FashionNova

Score: 3.39

BBC

Score: 3.08

NBC

Score: 2.61

MTV

Score: 2.60

Hennessy

Score: 2.41

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Top Brand Affinities

Brand	Category	Score
Airtel		18.46
CNN		9.27
River Island		7.13
T.G.I. Friday's		6.99
boohoo		6.41
FOREX		3.69
Hublot		3.55
FashionNova		3.39
BBC		3.08
NBC		2.61
MTV		2.60
Hennessy		2.41
Monster Beverage		2.34
Lexus		2.30
Timberland		2.27
Christian Louboutin		2.20
Primark		2.19
ASOS		2.17
Paramount Pictures		1.99
SoundCloud		1.87
Fenty beauty		1.77
Fendi		1.73
Versace		1.71
Vogue		1.60
musical.ly		1.58
Rolex		1.55
Forever 21		1.49
Balenciaga		1.43
Calvin Klein		1.39
Heineken		1.29
Adobe		1.27
Gucci		1.27
Guinness		1.25
H&M		1.22
Pepsi		1.19
Microsoft		1.16
shein		1.13
Bentley		1.07
New Balance		1.07
Beats Electronics		1.04
Spotify Music		1.00
Puma		0.96
Zara		0.93
SheInside		0.89
FIFA		0.88
Louis Vuitton		0.88
Christian Dior		0.85
Tommy Hilfiger		0.83
Burberry		0.82
Toyota		0.82