Fally Ipupa Brand Affinity ranks highest Palm Angels at 26.06% . Very Strong. Score DMDB 67.89% | Fanbase 63.41%

Fally Ipupa — pop artist from CD.

Fally Ipupa, a prominent African artist, has been pursuing a successful solo career since 2006. With five albums to his name, he blends traditional Congolese…

Fally Ipupa

Recognizable

Country: CD | Gender: male | Artist ID: 11e81bbb-8611-e56c-ae26-a0369fe50396

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Genres

popafropoppop urbainemainstream popr&b, funk & soulr&b francaisafricanazontobeatsrumba congolaisendombolomusique urbaine kinshasaother african musicsoukous

Influential: 67.89% Fanbase: 63.41% Trending: 70.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 26.06% • Very Strong

As of 2025-09-09

15,750,862

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.89% | Fanbase 63.41% | Trending 70.14% | CAREER STAGE: MAINSTREAM

Biography

Fally Ipupa, a prominent African artist, has been pursuing a successful solo career since 2006. With five albums to his name, he blends traditional Congolese music with urban pop sounds, garnering international recognition. Through collaborations with artists like Aya Nakamura, MHD, Booba, and Wizkid, Fally Ipupa has crafted a unique musical style that resonates globally.

Having achieved gold certification for his album "Tokooos," Fally Ipupa has toured extensively worldwide, performing at renowned venues such as the AccorHotels Arena in Paris and various stadiums across Africa and the United States. His music transcends genres and geographical boundaries, reflecting a modern and inclusive approach that has solidified his status as an internationally acclaimed artist.

Report Date: 2025-09-09

Fally Ipupa converts attention from 25-34 & 18-24 audiences across FRANCE, UNITED STATES, KENYA. Audience shape is heavily male (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 328,250 avg views per post, with supportive conversation on Tiktok. Shared audience with Palm Angels, Kiabi, Carrefour underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fally Ipupa score 0.56% — Low bucket.

Brand: Palm AngelsBrand: KiabiBrand: Carrefour

Followers:15,750,862

Engagements:88,668

Rate:0.6%

Posts:1,610

Avg Likes:82,091

Avg Comments:3,057

Avg Views:375,948

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,750,862 · Engagements 88,668 · Rate 0.6% Posts 1,610 · Views 375,948 · Avg Likes 82,091 · Avg Comments 3,057 · Avg Views 375,948	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 38% 35-44: 9% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (38%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FRANCE (26%) UNITED STATES (15%) KENYA (10%) ANGOLA (4%) TANZANIA (4%)	Top regions: FRANCE (26%), UNITED STATES (15%), KENYA (10%)
Platform Engagement	Instagram: 28,068 avg likes/post · Tiktok: 328,250 avg views/post · Youtube: 47,698 avg views/post	Best reach: Tiktok 328,250 avg views; best engagement: Tiktok 50,700 avg likes

Top Brand Affinities

Palm Angels

Score: 26.06

Kiabi

Score: 14.64

Carrefour

Score: 14.31

Accor Hotels

Score: 13.62

Audemars Piguet

Score: 13.39

Airtel

Score: 12.91

boohoo

Score: 10.97

Christian Louboutin

Score: 9.09

Emporio Armani

Score: 8.98

Dsquared

Score: 8.10

Pull&Bear

Score: 7.55

Elle Magazine

Score: 6.98

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Top Brand Affinities

Brand	Category	Score
Palm Angels		26.06
Kiabi		14.64
Carrefour		14.31
Accor Hotels		13.62
Audemars Piguet		13.39
Airtel		12.91
boohoo		10.97
Christian Louboutin		9.09
Emporio Armani		8.98
Dsquared		8.10
Pull&Bear		7.55
Elle Magazine		6.98
JACQUEMUS		6.41
MISSGUIDED		5.91
Versace		5.60
OOTD Magazine		5.33
Champion		5.32
BALMAIN		5.29
FashionNova		4.27
Louis Vuitton		4.03
Hublot		4.02
Lacoste		3.92
Ferragamo		3.78
Balenciaga		3.57
Stradivarius		3.49
AliExpress		3.45
Gucci		3.33
Fendi		3.24
Timberland		3.24
Valentino		3.16
MTV		3.04
Dolce & Gabbana		3.04
Puma		2.97
Bershka		2.82
Polo Ralph Lauren		2.78
Hennessy		2.73
Fenty beauty		2.70
Zara		2.69
Cartier		2.54
Christian Dior		2.53
Rolex		2.50
Vogue		2.45
Primark		2.41
Matrix		2.40
KENZO		2.37
Calvin Klein		2.36
ASOS		2.35
H&M		2.19
Rolls-Royce		2.19
Michael Kors		2.17