f(x) Brand Affinity ranks highest Tiffany at 14.58% . Very Strong. Score DMDB 62.37% | Fanbase 57.76%

f(x) — pop artist from KR.

South Korean girl group F(X) specializes in dance-oriented pop music. Established in 2009, the group comprises five vocalists known by their first names:…

f(x)

Recognizable

Country: KR | Artist ID: 11e81bbe-c93e-8220-b59f-a0369fe50396

Find Artist

Genres

poppopk-popk-pop girl groupasian pop

Influential: 62.37% Fanbase: 57.76% Trending: 64.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Tiffany • 14.58% • Very Strong

As of 2025-09-09

412,013

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.37% | Fanbase 57.76% | Trending 64.68% | CAREER STAGE: MAINSTREAM

Biography

South Korean girl group F(X) specializes in dance-oriented pop music. Established in 2009, the group comprises five vocalists known by their first names: Victoria, Amber, Luna, Sulli, and Krystal. They released two EPs before their debut album, Pinocchio, in 2011, followed by their second album, Pink Tape, in 2013, featuring the single "Rum Pum Pum Pum."

Report Date: 2025-09-09

f(x) indexes high with fans in the 18-24 range in INDONESIA, SOUTH KOREA, CHINA. The skew is heavily female (82%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 35,777 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Tiffany, Style Nanda, Tiffany & Co, making streetwear, music platforms, and lifestyle products a natural test bed. Choose f(x) when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist f(x) score 8.68% — Very Strong bucket.

Brand: TiffanyBrand: Style NandaBrand: Tiffany & Co

Followers:412,013

Engagements:35,777

Rate:8.7%

Posts:111

Avg Likes:35,777

Avg Comments:261

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 412,013 · Engagements 35,777 · Rate 8.7% Posts 111 · Views 0 · Avg Likes 35,777 · Avg Comments 261 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 13-17: 10% 35-44: 3%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	INDONESIA (18%) SOUTH KOREA (9%) CHINA (9%) UNITED STATES (7%) PHILIPPINES (7%)	Top regions: INDONESIA (18%), SOUTH KOREA (9%), CHINA (9%)
Platform Engagement	Instagram: 35,777 avg likes/post	best engagement: Instagram 35,777 avg likes

Top Brand Affinities

Tiffany

Score: 14.58

Style Nanda

Score: 11.33

Tiffany & Co

Score: 6.49

iHeartRadio Music Awards

Score: 6.21

Innisfree

Score: 6.12

Yakult

Score: 5.98

Cartoon Network

Score: 4.43

Shake Shack

Score: 4.07

Movistar

Score: 4.04

Snoopy And The Peanuts Gang

Score: 3.86

Miu Miu

Score: 3.70

UNIQLO

Score: 3.42

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Top Brand Affinities

Brand	Category	Score
Tiffany		14.58
Style Nanda		11.33
Tiffany & Co		6.49
iHeartRadio Music Awards		6.21
Innisfree		6.12
Yakult		5.98
Cartoon Network		4.43
Shake Shack		4.07
Movistar		4.04
Snoopy And The Peanuts Gang		3.86
Miu Miu		3.70
UNIQLO		3.42
Jollibee		3.18
League of Legends		2.13
Polaroid		2.12
Dr. Martens		2.05
Polo Ralph Lauren		1.86
Sprite		1.79
Starbucks		1.73
KFC		1.64
Pokemon Go		1.56
KitKat		1.50
Vogue		1.45
Pokemon		1.44
Bershka		1.44
Nintendo		1.35
Lush		1.34
Walt Disney		1.32
IKEA		1.32
Maybelline		1.28
Fujifilm		1.26
OREO		1.25
Costco		1.25
BBC		1.19
Hyundai		1.16
Coachella		1.16
The Olympic Games		1.15
Converse		1.13
Christian Dior		1.11
H&M		1.10
Universal		1.05
MAC Cosmetics		1.03
Pepsi		1.02
Yves Saint Laurent		1.00
McDonald's		0.96
Gucci		0.96
Calvin Klein		0.95
Lego		0.88
Spotify Music		0.87
Marvel Entertainment		0.85