EXO Brand Affinity ranks highest iHeartRadio Music Awards at 8.47% . Very Strong. Score DMDB 70.95% | Fanbase 78.04%

EXO — pop artist from KR.

Formed in April 2012, EXO is a 9-member K-pop boy band named after "EXOPLANET," representing planets outside the solar system. Noted for their immense…

EXO

Superstar

Country: KR | Artist ID: 11e81bbb-81a7-bbc8-8f2b-a0369fe50396

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Genres

popk-popk-pop boy grouppopmainstream popasian popelectronicelectronic

Influential: 70.95% Fanbase: 78.04% Trending: 67.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 8.47% • Very Strong

As of 2025-09-09

25,831,584

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.95% | Fanbase 78.04% | Trending 67.41% | CAREER STAGE: SUPERSTAR

Biography

Formed in April 2012, EXO is a 9-member K-pop boy band named after "EXOPLANET," representing planets outside the solar system. Noted for their immense popularity, EXO has been recognized by Forbes on the "Korea Power Celebrity List" as one of the Top 5 K-pop groups in 2014, 2017, and 2018. Their debut LP 'XOXO' in 2013, featuring the hit 'Growl,' marked a significant milestone by selling over 1 million copies, making them the first million-selling Korean artist in over a decade. Subsequent albums continued this success, with each release surpassing 1 million copies sold. Their 2018 album 'DON'T MESS UP MY TEMPO' reached No. 23 on the US Billboard 200, their highest charting album to date.

Having embarked on their first headlining tour in 2014, EXO has since performed over 100 concerts across four tours and engaged in various joint tours, concluding their 5th tour across Asia in 2019. In June 2021, EXO achieved their sixth 'million-seller' status with the special album 'DON'T FIGHT THE FEELING,' topping global charts and reaching No. 1 on the iTunes music chart in 87 countries. This continued success solidifies EXO's reputation as a legendary K-pop group with a dedicated global following.

Report Date: 2025-09-09

EXO reaches 18-24 & 25-34 audiences concentrated in INDONESIA, PHILIPPINES, UNITED STATES. The demographic tilt is heavily female (79%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,700,000 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to iHeartRadio Music Awards, Innisfree, Jollibee suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist EXO score 1.79% — Moderate bucket.

Brand: iHeartRadio Music AwardsBrand: InnisfreeBrand: Jollibee

Followers:25,831,584

Engagements:461,173

Rate:1.8%

Posts:4,535

Avg Likes:446,121

Avg Comments:3,210

Avg Views:1,727,408

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,831,584 · Engagements 461,173 · Rate 1.8% Posts 4,535 · Views 1,727,408 · Avg Likes 446,121 · Avg Comments 3,210 · Avg Views 1,727,408	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	INDONESIA (23%) PHILIPPINES (13%) UNITED STATES (7%) BRAZIL (6%) THAILAND (4%)	Top regions: INDONESIA (23%), PHILIPPINES (13%), UNITED STATES (7%)
Platform Engagement	Instagram: 171,587 avg likes/post · Tiktok: 1,700,000 avg views/post · Youtube: 27,408 avg views/post	Best reach: Tiktok 1,700,000 avg views; best engagement: Tiktok 270,400 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 8.47

Innisfree

Score: 5.15

Jollibee

Score: 3.18

Lollapalooza

Score: 2.88

Tiffany

Score: 2.37

LEGOLAND

Score: 2.22

Snoopy And The Peanuts Gang

Score: 2.01

Polaroid

Score: 1.97

Petronas

Score: 1.80

League of Legends

Score: 1.78

UNIQLO

Score: 1.75

Fujifilm

Score: 1.73

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		8.47
Innisfree		5.15
Jollibee		3.18
Lollapalooza		2.88
Tiffany		2.37
LEGOLAND		2.22
Snoopy And The Peanuts Gang		2.01
Polaroid		1.97
Petronas		1.80
League of Legends		1.78
UNIQLO		1.75
Fujifilm		1.73
Transformers		1.72
Universal		1.67
Sprite		1.59
shein		1.46
Tiffany & Co		1.42
Coachella		1.38
Pokemon Go		1.25
Gucci		1.25
Starbucks		1.21
Yves Saint Laurent		1.12
Hyundai		1.04
SheInside		1.02
Marvel		0.99
musical.ly		0.99
Snapseed		0.98
Walt Disney		0.96
Pokemon		0.94
H&M		0.88
Vogue		0.87
The Olympic Games		0.87
Converse		0.84
Vans		0.83
Maybelline		0.83
IKEA		0.78
Netflix		0.78
Marvel Entertainment		0.76
Chanel		0.73
Tommy Hilfiger		0.72
Zara		0.67
MAC Cosmetics		0.67
Sony		0.66
Prada		0.64
McDonald's		0.62
Samsung Group		0.61
Christian Dior		0.55
Coca-Cola		0.54
HBO		0.53
Nintendo		0.52