EXO

EXO — pop artist from KR.

Formed in April 2012, EXO is a 9-member K-pop boy band named after "EXOPLANET," representing planets outside the solar system. Noted for their immense…

Influence: 70.95% Fanbase: 78.04% Trending: 67.41% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 14.46% • Very Strong

As of 2025-10-01

26,020,299

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:53:56 UTC

Genres

popk-popk-pop boy grouppopmainstream popasian popelectronicelectronic

Biography

Formed in April 2012, EXO is a 9-member K-pop boy band named after "EXOPLANET," representing planets outside the solar system. Noted for their immense popularity, EXO has been recognized by Forbes on the "Korea Power Celebrity List" as one of the Top 5 K-pop groups in 2014, 2017, and 2018. Their debut LP 'XOXO' in 2013, featuring the hit 'Growl,' marked a significant milestone by selling over 1 million copies, making them the first million-selling Korean artist in over a decade. Subsequent albums continued this success, with each release surpassing 1 million copies sold. Their 2018 album 'DON'T MESS UP MY TEMPO' reached No. 23 on the US Billboard 200, their highest charting album to date.

Having embarked on their first headlining tour in 2014, EXO has since performed over 100 concerts across four tours and engaged in various joint tours, concluding their 5th tour across Asia in 2019. In June 2021, EXO achieved their sixth 'million-seller' status with the special album 'DON'T FIGHT THE FEELING,' topping global charts and reaching No. 1 on the iTunes music chart in 87 countries. This continued success solidifies EXO's reputation as a legendary K-pop group with a dedicated global following.

Top Brand Affinities

Report Date: 2025-10-01

EXO reaches 18-24 & 25-34 audiences concentrated in INDONESIA, PHILIPPINES, UNITED STATES. The demographic tilt is heavily female (79%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 824,150 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Style Nanda, iHeartRadio Music Awards, Innisfree suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist EXO score 1.37% — Moderate bucket.

Brand: Style NandaBrand: iHeartRadio Music AwardsBrand: Innisfree

Followers:26,020,299

Engagements:357,578

Rate:1.4%

Posts:4,662

Avg Likes:344,234

Avg Comments:2,901

Avg Views:868,950

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,020,299 · Engagements 357,578 · Rate 1.4% Posts 4,662 · Views 868,950 · Avg Likes 344,234 · Avg Comments 2,901 · Avg Views 868,950	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	INDONESIA (25%) PHILIPPINES (10%) UNITED STATES (9%) BRAZIL (7%) CHINA (3%)	Top regions: INDONESIA (25%), PHILIPPINES (10%), UNITED STATES (9%)
Platform Engagement	Instagram: 163,527 avg likes/post · Tiktok: 824,150 avg views/post · Youtube: 44,800 avg views/post	Best reach: Tiktok 824,150 avg views; best engagement: Tiktok 175,050 avg likes

Top Brand Affinities

Style Nanda

Score: 14.46

iHeartRadio Music Awards

Score: 8.56

Innisfree

Score: 4.99

Jollibee

Score: 3.99

Tiffany

Score: 2.92

Lollapalooza

Score: 2.91

Faber-Castell

Score: 2.80

LEGOLAND

Score: 2.25

Snoopy And The Peanuts Gang

Score: 2.01

Petronas

Score: 1.97

League of Legends

Score: 1.78

UNIQLO

Score: 1.75

Brand	Category	Score
Style Nanda		14.46
iHeartRadio Music Awards		8.56
Innisfree		4.99
Jollibee		3.99
Tiffany		2.92
Lollapalooza		2.91
Faber-Castell		2.80
LEGOLAND		2.25
Snoopy And The Peanuts Gang		2.01
Petronas		1.97
League of Legends		1.78
UNIQLO		1.75
Transformers		1.73
Sprite		1.70
shein		1.47
Polaroid		1.45
Fujifilm		1.45
Tiffany & Co		1.42
Coachella		1.39
musical.ly		1.27
Starbucks		1.23
Xiaomi		1.19
Snapseed		1.08
Hyundai		1.04
Maybelline		1.03
SheInside		1.02
Walt Disney		0.93
Prada		0.80
Samsung Group		0.77
Universal		0.77
The Olympic Games		0.76
H&M		0.76
Vogue		0.75
Chanel		0.75
Coca-Cola		0.74
Netflix		0.74
McDonald's		0.74
MAC Cosmetics		0.74
Gucci		0.72
Christian Dior		0.70
Converse		0.69
Spotify Music		0.68
IKEA		0.68
Zara		0.68
Sony		0.65
Marvel Entertainment		0.65
Marvel		0.61
Vans		0.57
Pokemon		0.56
HBO		0.52