EXID

EXID — pop artist from KR.

South Korean girl group EXID gained popularity in 2014 when their single "Up & Down" went viral, reaching number one on the Gaon chart. Since then, they have…

Influence: 62.06% Fanbase: 57.79% Trending: 64.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 9.95% • Very Strong

As of 2025-09-09

2,869,629

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:47 UTC

Genres

popk-popk-pop girl grouppopmainstream popasian pop

Biography

South Korean girl group EXID gained popularity in 2014 when their single "Up & Down" went viral, reaching number one on the Gaon chart. Since then, they have consistently achieved Top Ten success in Korea with each of their EP releases, as well as charting in Japan with albums like Trouble and B.L.E.S.S.E.D. In 2022, they celebrated their tenth anniversary with the release of the single album X.

Formed in 2012 by producer Shinsadong Tiger and AB Entertainment, EXID consists of members Solji, Elly, Hani, Hyelin, and Jeonghwa. The group's early singles, including "Whoz That Girl" and "Up & Down," paved the way for their success, leading to the release of their debut album Street in 2016. Despite facing challenges such as Solji's health hiatus, EXID continued to thrive, touring and releasing music like the EPs Eclipse and Full Moon.

Top Brand Affinities

Report Date: 2025-09-09

EXID resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, VIETNAM, BRAZIL. With a heavily female (71%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (263,248 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Style Nanda, Tiffany, iHeartRadio Music Awards makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist EXID score 1.04% — Moderate bucket.

Brand: Style NandaBrand: TiffanyBrand: iHeartRadio Music Awards

Followers:2,869,629

Engagements:29,725

Rate:1.0%

Posts:1,565

Avg Likes:29,123

Avg Comments:905

Avg Views:263,248

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,869,629 · Engagements 29,725 · Rate 1.0% Posts 1,565 · Views 263,248 · Avg Likes 29,123 · Avg Comments 905 · Avg Views 263,248	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (12%) VIETNAM (9%) BRAZIL (9%) INDONESIA (7%) PHILIPPINES (5%)	Top regions: UNITED STATES (12%), VIETNAM (9%), BRAZIL (9%)
Platform Engagement	Instagram: 12,737 avg likes/post · Youtube: 263,248 avg views/post	Best reach: Youtube 263,248 avg views; best engagement: Youtube 16,386 avg likes

Top Brand Affinities

Style Nanda

Score: 9.95

Tiffany

Score: 7.48

iHeartRadio Music Awards

Score: 5.51

Power Rangers

Score: 4.79

Resident Evil

Score: 4.08

Tiffany & Co

Score: 3.20

UNIQLO

Score: 3.11

Gundam

Score: 2.69

Snoopy And The Peanuts Gang

Score: 2.45

KFC

Score: 2.26

shein

Score: 1.97

Coachella

Score: 1.96

Brand	Category	Score
Style Nanda		9.95
Tiffany		7.48
iHeartRadio Music Awards		5.51
Power Rangers		4.79
Resident Evil		4.08
Tiffany & Co		3.20
UNIQLO		3.11
Gundam		2.69
Snoopy And The Peanuts Gang		2.45
KFC		2.26
shein		1.97
Coachella		1.96
League of Legends		1.95
Nokia		1.90
Bershka		1.85
Polaroid		1.84
Costco		1.72
Pokemon Go		1.68
Transformers		1.57
SheInside		1.55
H&M		1.39
Forever 21		1.30
GIVENCHY		1.26
Pokemon		1.25
Starbucks		1.24
Yves Saint Laurent		1.24
Fujifilm		1.23
Guess		1.21
Pixar		1.19
Puma		1.14
Christian Dior		1.12
Chanel		1.12
Calvin Klein		1.12
Polo Ralph Lauren		1.07
Walt Disney		1.04
OREO		1.03
Vogue		1.01
Snapseed		0.98
Converse		0.95
Universal		0.92
Vans		0.91
IKEA		0.91
Activision Blizzard		0.91
Prada		0.91
Balenciaga		0.87
Sony		0.87
Gucci		0.84
Pepsi		0.84
Supreme		0.83
Lego		0.83