Eve Brand Affinity ranks highest Shea Moisture at 27.62% . Very Strong. Score DMDB 66.13% | Fanbase 50.84%

Eve — pop artist from US.

Eve, born Eve Jihan Jeffers on November 10, 1978, emerged as a prominent female MC in the late '90s alongside artists like Foxy Brown and Lil Kim. Part of the…

Eve

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc7-d5cf-0d12-ba65-a0369fe50396

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Genres

popdance pophip popr&b, funk & soulr&burban contemporarycontemporary r&bhip-hop & raphip hoppop raprapgangster raphip-hop/rapphilly rap

Influential: 66.13% Fanbase: 50.84% Trending: 73.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 27.62% • Very Strong

As of 2025-09-09

3,691,907

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.13% | Fanbase 50.84% | Trending 73.78% | CAREER STAGE: MAINSTREAM

Biography

Eve, born Eve Jihan Jeffers on November 10, 1978, emerged as a prominent female MC in the late '90s alongside artists like Foxy Brown and Lil Kim. Part of the Ruff Ryders group, she achieved success with her debut album Let There Be Eve...Ruff Ryders' First Lady in 1999, followed by her platinum-selling sophomore effort Scorpion in 2001, which included the Grammy-winning hit "Let Me Blow Ya Mind" featuring Gwen Stefani. Despite label setbacks, she released Lip Lock in 2013 under her own label, From the Rib.

Eve's early career saw her transition from a singer in a vocal group to a rapper, eventually catching the attention of Dr. Dre and signing a deal with Aftermath. Joining Ruff Ryders in 1999, she gained recognition for her contributions to the Ryde or Die, Vol. 1 compilation. Throughout her career, Eve ventured into acting, notably appearing in films like XXX and Barbershop, while continuing to release music and collaborating with artists like Alicia Keys and Missy Elliott.

Report Date: 2025-09-09

Eve draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 44,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Shea Moisture, boohoo, Nasty Gal makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eve score 0.53% — Low bucket.

Brand: Shea MoistureBrand: boohooBrand: Nasty Gal

Followers:3,691,907

Engagements:19,673

Rate:0.5%

Posts:1,703

Avg Likes:18,802

Avg Comments:416

Avg Views:74,850

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,691,907 · Engagements 19,673 · Rate 0.5% Posts 1,703 · Views 74,850 · Avg Likes 18,802 · Avg Comments 416 · Avg Views 74,850	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 11% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (35%) BRAZIL (9%) UNITED KINGDOM (4%) CANADA (3%) KENYA (3%)	Top regions: UNITED STATES (35%), BRAZIL (9%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 15,633 avg likes/post · Tiktok: 44,200 avg views/post · Youtube: 30,650 avg views/post	Best reach: Tiktok 44,200 avg views; best engagement: Instagram 15,633 avg likes

Top Brand Affinities

Shea Moisture

Score: 27.62

boohoo

Score: 16.37

Nasty Gal

Score: 16.07

REVOLVE

Score: 14.39

Alexander Wang

Score: 13.79

JACQUEMUS

Score: 13.20

Coach

Score: 11.78

Mixcloud

Score: 11.68

MISSGUIDED

Score: 11.23

Jean Paul Gaultier

Score: 11.14

Marni

Score: 10.67

Banana Republic

Score: 10.37

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		27.62
boohoo		16.37
Nasty Gal		16.07
REVOLVE		14.39
Alexander Wang		13.79
JACQUEMUS		13.20
Coach		11.78
Mixcloud		11.68
MISSGUIDED		11.23
Jean Paul Gaultier		11.14
Marni		10.67
Banana Republic		10.37
T.J. Maxx		9.42
Tory Burch		9.01
Selfridges		8.91
Jimmy Choo		8.52
River Island		8.49
J.Crew		8.37
Loewe		8.26
Amazon Music		8.15
Benihana		7.99
ULTA Beauty		7.95
Alexander McQueen		7.47
NARS Cosmetics		7.36
Maison Margiela		7.34
Marshalls		7.02
Barbie		6.50
Hennessy		6.49
Macy's		6.39
FashionNova		6.31
BALMAIN		6.19
Vivienne Westwood		6.07
Anthropologie		6.07
Topshop		5.86
Free People		5.82
UGG		5.72
Fenty beauty		5.70
CNN		5.65
Urban Outfitters		5.63
Publix		5.49
KARL LAGERFELD		4.91
HomeGoods		4.77
Verizon		4.74
Kate Spade		4.65
iHeartRadio Music Awards		4.63
The Home Depot		4.62
Accessorize		4.53
MTV		4.45
NORDSTROM		4.38
Primark		4.33