Essam Sasa

Essam Sasa — pop artist from EG.

Essam Sasa — pop artist · from EG · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Influence: 71.05% Fanbase: 68.08% Trending: 72.54% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

DeFacto • 60.23% • Very Strong

As of 2025-10-01

16,560,620

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:20:24 UTC

Genres

popegyptian popmiddle easternarabic

Biography

Essam Sasa — pop artist · from EG · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-10-01

Essam Sasa resonates most with 18-24 & 25-34 audiences and shows durable presence in EGYPT, JORDAN, UNITED STATES. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (3,179,382 avg views per post); Instagram is where fans co-sign. Affinity adjacency to DeFacto, beIN SPORTS, LC Waikiki makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Essam Sasa score 1.90% — Moderate bucket.

Brand: DeFactoBrand: beIN SPORTSBrand: LC Waikiki

Followers:16,560,620

Engagements:314,528

Rate:1.9%

Posts:808

Avg Likes:301,636

Avg Comments:5,773

Avg Views:4,879,382

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,560,620 · Engagements 314,528 · Rate 1.9% Posts 808 · Views 4,879,382 · Avg Likes 301,636 · Avg Comments 5,773 · Avg Views 4,879,382	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 11% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	EGYPT (77%) JORDAN (3%) UNITED STATES (3%) ISRAEL (2%) SAUDI ARABIA (2%)	Top regions: EGYPT (77%), JORDAN (3%), UNITED STATES (3%)
Platform Engagement	Instagram: 134,278 avg likes/post · Tiktok: 1,700,000 avg views/post · Youtube: 3,179,382 avg views/post	Best reach: Youtube 3,179,382 avg views; best engagement: Instagram 134,278 avg likes

Top Brand Affinities

DeFacto

Score: 60.23

beIN SPORTS

Score: 39.85

LC Waikiki

Score: 29.18

Fly Kicks

Score: 19.05

Dancing with the Stars

Score: 18.88

Rotiform

Score: 17.30

Kinder

Score: 17.08

Arri

Score: 16.93

Cinnabon

Score: 16.44

Diadora

Score: 13.78

Pull&Bear

Score: 13.22

Shoegasm

Score: 11.00

Brand	Category	Score
DeFacto		60.23
beIN SPORTS		39.85
LC Waikiki		29.18
Fly Kicks		19.05
Dancing with the Stars		18.88
Rotiform		17.30
Kinder		17.08
Arri		16.93
Cinnabon		16.44
Diadora		13.78
Pull&Bear		13.22
Shoegasm		11.00
Jumeirah		9.39
Lay's		8.37
Bershka		7.53
Sole Collector		7.26
Carrefour		6.66
Schwarzkopf		6.13
BaByliss		5.75
Alexander McQueen		5.68
Vodafone		5.68
Kickstagram		5.38
Zara		5.33
GAP		5.26
Nice Kicks		5.15
Make Up For Ever		4.63
Opel		4.54
Dunkin' Donuts		4.50
Kiko		4.47
H&M		4.42
Estee Lauder		4.00
Kia Motors		3.86
Lindt		3.65
Barber Shop Connect		3.61
Skoda		3.49
Coffeegram		3.49
Gymshark		3.21
Haima		3.10
FashionNova		3.03
Renault		2.96
MTV		2.79
musical.ly		2.71
Galatasaray		2.49
Jeep		2.36
Ubisoft		2.26
NBA		2.19
PlayStation		2.05
Hollister Co		1.95
Maserati		1.84
Puma		1.72