Espinoza Paz Brand Affinity ranks highest Univision at 20.31% . Very Strong. Score DMDB 64.49% | Fanbase 60.36%

Espinoza Paz — latin artist from MX.

Espinoza Paz, a renowned singer-songwriter, has established a successful career both nationally and internationally in the realms of composing and performing.…

Espinoza Paz

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bbd-517f-db4a-9cb6-a0369fe50396

Find Artist

Genres

latincorridoregional mexicanrancheraregional mexican music

Influential: 64.49% Fanbase: 60.36% Trending: 66.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.31% • Very Strong

As of 2025-09-09

8,345,379

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.49% | Fanbase 60.36% | Trending 66.55% | CAREER STAGE: MAINSTREAM

Biography

Espinoza Paz, a renowned singer-songwriter, has established a successful career both nationally and internationally in the realms of composing and performing. Born Isidro Chávez Espinoza in Angostura, Sinaloa, he honors his late mother, María de la Paz Espinoza, by adopting the artistic name Espinoza Paz.

Paz, proud of his Sinaloan roots, is known for pioneering the Mariachi Modernista genre. With over 20 studio albums to his name, his music transcends regional Mexican boundaries, featuring hits like "No Me Chingues la Vida", "Lo Intentamos", "El Próximo Viernes", and "Soltero Feliz". Recognized with gold and platinum certifications in Mexico and the US, Paz, also known as the Joya de Angostura, has garnered international acclaim, including two consecutive Latin Grammy nominations. In 2020 alone, he released four new albums, and he continues to surprise audiences with fresh music in 2021.

Report Date: 2025-09-09

Espinoza Paz is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, MEXICO, UNITED STATES. The audience is heavily male (60%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (440,300 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Univision, BOXYCHARM, Cafecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Espinoza Paz score 0.61% — Low bucket.

Brand: UnivisionBrand: BOXYCHARMBrand: Cafecito

Followers:8,345,379

Engagements:50,728

Rate:0.6%

Posts:3,256

Avg Likes:43,100

Avg Comments:542

Avg Views:454,235

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,345,379 · Engagements 50,728 · Rate 0.6% Posts 3,256 · Views 454,235 · Avg Likes 43,100 · Avg Comments 542 · Avg Views 454,235	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	COLOMBIA (37%) MEXICO (32%) UNITED STATES (12%) ECUADOR (6%) GUATEMALA (3%)	Top regions: COLOMBIA (37%), MEXICO (32%), UNITED STATES (12%)
Platform Engagement	Instagram: 4,834 avg likes/post · Tiktok: 440,300 avg views/post · Youtube: 13,935 avg views/post	Best reach: Tiktok 440,300 avg views; best engagement: Tiktok 37,400 avg likes

Top Brand Affinities

Univision

Score: 20.31

BOXYCHARM

Score: 18.38

Cafecito

Score: 8.83

Movistar

Score: 5.37

Suavecito

Score: 5.27

Bud Light

Score: 4.41

OLD NAVY

Score: 4.09

Colgate

Score: 3.85

Bacardi

Score: 3.83

Pic Collage

Score: 3.47

Barber Shop Connect

Score: 2.86

Benefit Cosmetics

Score: 2.84

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Univision		20.31
BOXYCHARM		18.38
Cafecito		8.83
Movistar		5.37
Suavecito		5.27
Bud Light		4.41
OLD NAVY		4.09
Colgate		3.85
Bacardi		3.83
Pic Collage		3.47
Barber Shop Connect		2.86
Benefit Cosmetics		2.84
Kylie Cosmetics		2.84
VidaSana		2.50
Hollister Co		2.39
Microsoft		2.37
Target		2.36
Chipotle Mexican Grill		2.36
Jeep		2.23
LEGOLAND		2.14
Pepsi		2.13
Coachella		2.09
Michael Kors		2.07
Scion		2.05
Anastasia Beverly Hills		2.03
Paramount Pictures		2.01
Herbalife		1.98
Guess		1.91
Too Faced Cosmetics		1.83
Fenty beauty		1.68
Walmart		1.68
Costco		1.63
Cadillac		1.59
SheInside		1.55
FashionNova		1.53
Bellagio		1.47
Sephora		1.46
Spotify Music		1.45
shein		1.44
Forever 21		1.43
Maybelline		1.41
Universal		1.35
MAC Cosmetics		1.34
Chevrolet		1.28
NBA		1.28
NYX Cosmetics		1.28
Urban Decay Cosmetics		1.20
Ford		1.16
Marvel		1.15
Walt Disney		1.10