Electric Callboy Brand Affinity ranks highest Impericon at 682.90% . Very Strong. Score DMDB 57.47% | Fanbase 50.44%

Electric Callboy — electronic artist from DE.

Formed in 2010 as Eskimo Callboy, the band experienced early success before vocalist Nico Sallach joined in 2020, leading to the breakout hit "Hypa Hypa" which…

Electric Callboy

Established

Country: DE | Artist ID: 11e81bbc-73cf-cd96-ac66-a0369fe50396

Find Artist

Genres

electronictrancecoremetalmetalcoremetalcomic metalgerman metalcore

Influential: 57.47% Fanbase: 50.44% Trending: 60.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 682.90% • Very Strong

As of 2025-09-09

2,034,708

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.47% | Fanbase 50.44% | Trending 60.98% | CAREER STAGE: MID_LEVEL

Biography

Formed in 2010 as Eskimo Callboy, the band experienced early success before vocalist Nico Sallach joined in 2020, leading to the breakout hit "Hypa Hypa" which garnered over 60 million plays. The subsequent singles "We Got The Moves" and "Pump It" from the album "TEKKNO" continued to generate buzz with their humorous music videos. In March 2022, the band changed their name to Electric Callboy, releasing "TEKKNO" under the new moniker, showcasing a blend of genres and collaborations including features from rapper FiNCH and post-hardcore band Conquer Divide. The band's latest single "Hurrikan" playfully mocks Ballermann Schlager stereotypes before delving into a deathcore narrative, reflecting their ethos of embracing fun and creativity.

Report Date: 2025-09-09

Electric Callboy connects with 18-24 & 25-34 audiences and shows durable traction across GERMANY, UNITED STATES, RUSSIA. With a heavily male (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 53,666 avg views per post; Instagram adds dependable engagement depth. Overlap with Impericon, Gamescom, Krombacher highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Electric Callboy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Electric Callboy score 0.89% — Low bucket.

Brand: ImpericonBrand: GamescomBrand: Krombacher

Followers:2,034,708

Engagements:18,093

Rate:0.9%

Posts:2,888

Avg Likes:17,769

Avg Comments:298

Avg Views:93,016

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,034,708 · Engagements 18,093 · Rate 0.9% Posts 2,888 · Views 93,016 · Avg Likes 17,769 · Avg Comments 298 · Avg Views 93,016	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	GERMANY (24%) UNITED STATES (17%) RUSSIA (8%) UNITED KINGDOM (5%) BRAZIL (4%)	Top regions: GERMANY (24%), UNITED STATES (17%), RUSSIA (8%)
Platform Engagement	Instagram: 10,816 avg likes/post · Tiktok: 39,350 avg views/post · Youtube: 53,666 avg views/post	Best reach: Youtube 53,666 avg views; best engagement: Instagram 10,816 avg likes

Top Brand Affinities

Impericon

Score: 682.90

Gamescom

Score: 40.11

Krombacher

Score: 37.92

Braun

Score: 13.63

Beck`s

Score: 13.47

Square Enix

Score: 9.67

Hummel

Score: 9.54

Monster Beverage

Score: 9.38

Life Is Strange

Score: 9.31

World of Warcraft

Score: 7.27

Borderlands

Score: 7.16

Opel

Score: 6.10

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Top Brand Affinities

Brand	Category	Score
Impericon		682.90
Gamescom		40.11
Krombacher		37.92
Braun		13.63
Beck`s		13.47
Square Enix		9.67
Hummel		9.54
Monster Beverage		9.38
Life Is Strange		9.31
World of Warcraft		7.27
Borderlands		7.16
Opel		6.10
Dr. Martens		5.93
Efteling		5.91
League of Legends		5.82
Vans		5.54
RAZER		5.42
Final Fantasy		5.15
Fallout		4.95
Jack Daniels		4.82
Resident Evil		4.68
The Witcher		4.53
Bethesda Softworks		4.26
AMC		3.82
Bacardi		3.81
ASUS		3.73
Pokemon Go		3.63
BBS		3.49
Primark		3.11
Carhartt		3.09
Nintendo		3.08
NHL		3.08
PlayStation		2.97
Lollapalooza		2.96
Columbia Pictures		2.89
Matrix		2.88
Ubisoft		2.86
Comedy Central		2.76
Faber-Castell		2.72
Volkswagen		2.50
Audi		2.48
Star Wars		2.45
Polaroid		2.45
Pokemon		2.36
Lush		2.32
Spotify Music		2.29
Skoda		2.28
Mitsubishi Motors		2.27
Converse		2.25
Sony		2.22