Eric Nam
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
6,854,684
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Acknowledged as GQ Korea’s Man of the Year and a member of Forbes 30 Under 30 Asia, Eric Nam is celebrated for his diverse and entrepreneurial contributions to the K-Pop scene. His accomplishments reflect a multifaceted career that spans music, acting, and media ventures, solidifying his status as one of the most successful Korean-American figures in recent years. For management inquiries, contact [email protected].
Eric Nam draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, PHILIPPINES, INDONESIA. The skew is heavily female (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 23,550 avg views per post, with Instagram sustaining the conversation. Audience adjacency to TONY MOLY, Tiffany, Innisfree makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,854,684 · Engagements 23,648 · Rate 0.3% Posts 1,161 · Views 30,529 · Avg Likes 23,374 · Avg Comments 430 · Avg Views 30,529 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (20%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
UNITED STATES (26%) PHILIPPINES (8%) INDONESIA (7%) INDIA (5%) SOUTH KOREA (5%) |
Top regions: UNITED STATES (26%), PHILIPPINES (8%), INDONESIA (7%) |
| Platform Engagement | Instagram: 19,897 avg likes/post · Tiktok: 23,550 avg views/post · Youtube: 6,979 avg views/post | Best reach: Tiktok 23,550 avg views; best engagement: Instagram 19,897 avg likes |
Top Brand Affinities
TONY MOLY
Tiffany
Innisfree
Jollibee
Shake Shack
Summit Entertainment
Tiffany & Co
Forever 21
KFC
Pizza Hut
Lollapalooza
MTV
| Brand | Category | Score |
|---|---|---|
| TONY MOLY | 9.10 | |
| Tiffany | 6.66 | |
| Innisfree | 6.27 | |
| Jollibee | 4.98 | |
| Shake Shack | 4.92 | |
| Summit Entertainment | 3.98 | |
| Tiffany & Co | 3.12 | |
| Forever 21 | 2.75 | |
| KFC | 2.64 | |
| Pizza Hut | 2.60 | |
| Lollapalooza | 2.36 | |
| MTV | 2.32 | |
| Fila | 2.24 | |
| Coachella | 2.16 | |
| Dr. Martens | 2.10 | |
| Snoopy And The Peanuts Gang | 1.96 | |
| Pokemon Go | 1.93 | |
| Primark | 1.88 | |
| Starbucks | 1.86 | |
| shein | 1.85 | |
| Showtime | 1.80 | |
| SheInside | 1.67 | |
| Costco | 1.65 | |
| Sprite | 1.60 | |
| Polaroid | 1.56 | |
| Sephora | 1.51 | |
| Lush | 1.49 | |
| Pokemon | 1.48 | |
| IKEA | 1.43 | |
| BBC | 1.41 | |
| CBS | 1.40 | |
| Pepsi | 1.34 | |
| KitKat | 1.34 | |
| Calvin Klein | 1.30 | |
| The Olympic Games | 1.29 | |
| Guess | 1.26 | |
| H&M | 1.24 | |
| UNIQLO | 1.23 | |
| Fujifilm | 1.22 | |
| Pandora | 1.19 | |
| CBS Television Studios | 1.19 | |
| Huawei | 1.15 | |
| Universal | 1.14 | |
| Bellagio | 1.14 | |
| Walt Disney | 1.13 | |
| Hyundai | 1.13 | |
| Coca-Cola | 1.12 | |
| Pixar | 1.07 | |
| NYX Cosmetics | 1.07 | |
| McDonald's | 1.07 |
Official Profiles
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LoginArtist: Eric Nam
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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