Eric Clapton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-19
1,104,532
Social Media Followers
As of 2025-08-19
00:00:00
Hours Airplay
Updated 2025-10-03 20:40:32 UTC
Genres
Scores
Biography
Launching his solo career in 1970 with a self-titled album, Clapton's journey as a solo artist was marked by both commercial success and personal challenges. From the iconic Layla with Derek & the Dominos to the poignant Tears in Heaven in the '90s, Clapton's music resonated with audiences worldwide. His collaborations with artists like Steve Winwood and his dedication to honoring blues legends like J.J. Cale reflect his enduring passion for music. With a career spanning decades and a legacy that continues to evolve, Clapton remains a revered figure in the world of rock and blues.
Eric Clapton resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, INDONESIA. The demographic is heavily male (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 32,200 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Akg, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,104,532 · Engagements 12,271 · Rate 1.1% Posts 702 · Views 0 · Avg Likes 12,271 · Avg Comments 114 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 26% 45-64: 19% 35-44: 18% |
Largest: 25-34 (34%); next: 18-24 (26%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (11%) INDONESIA (7%) NIGERIA (5%) INDIA (5%) |
Top regions: UNITED STATES (19%), BRAZIL (11%), INDONESIA (7%) |
| Platform Engagement | Tiktok: 32,200 avg views/post · Youtube: 21,037 avg views/post | Best reach: Tiktok 32,200 avg views; best engagement: Tiktok 1,608 avg likes |
Top Brand Affinities
Ampeg
Akg
Pro Tools
Sennheiser
Amazon Music
Leica
Spotify Music
Lollapalooza
Jack Daniels
Columbia Pictures
Yamaha
Warner Bros
| Brand | Category | Score |
|---|---|---|
| Ampeg | 28.98 | |
| Akg | 15.44 | |
| Pro Tools | 11.79 | |
| Sennheiser | 10.47 | |
| Amazon Music | 8.60 | |
| Leica | 3.99 | |
| Spotify Music | 3.75 | |
| Lollapalooza | 3.54 | |
| Jack Daniels | 2.98 | |
| Columbia Pictures | 2.95 | |
| Yamaha | 2.87 | |
| Warner Bros | 2.85 | |
| Guinness | 2.66 | |
| MTV | 2.65 | |
| Alfa Romeo | 2.65 | |
| Harley-Davidson | 2.63 | |
| NBC | 2.47 | |
| Kodak | 2.42 | |
| musical.ly | 2.24 | |
| Pixar | 2.19 | |
| Cadillac | 2.17 | |
| Star Wars | 2.14 | |
| BBC | 2.13 | |
| AMC | 1.95 | |
| SoundCloud | 1.89 | |
| Beats Electronics | 1.88 | |
| Paramount Pictures | 1.86 | |
| Heineken | 1.80 | |
| Budweiser | 1.79 | |
| Jaguar | 1.72 | |
| Ray-Ban | 1.66 | |
| Sony | 1.65 | |
| McLaren | 1.58 | |
| Lego | 1.54 | |
| Maserati | 1.53 | |
| Ford | 1.52 | |
| Pepsi | 1.49 | |
| National Geographic | 1.46 | |
| Coachella | 1.46 | |
| Chrysler | 1.46 | |
| GoPro | 1.45 | |
| Porsche | 1.45 | |
| HBO | 1.40 | |
| Tesla Motors | 1.39 | |
| Ferrari | 1.36 | |
| Fiat | 1.35 | |
| Bentley | 1.35 | |
| Chevrolet | 1.35 | |
| Volvo | 1.34 | |
| NFL | 1.33 |
Official Profiles
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LoginArtist: Eric Clapton
The map shows every radio station that aired Eric Clapton today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 16,884,041
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
13,811,815 | 81.80% |
| [+] |
Last.fm |
3,072,226 | 18.20% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 16:46:07 | I Shot the Sheriff - 2005 Remaster | 2CA | Canberra, AU | 258 |
| 2025-08-22 16:39:47 | I Shot the Sheriff - 2005 Remaster | 2UE - Macquarie Sports Radio Melbourne | Melbourne, AU | 257 |
| 2025-08-22 16:38:22 | Wonderful Tonight - 2005 Remaster | M-1 Plius | Vilnius, LT | 213 |
| 2025-08-22 16:37:50 | They Call Me the Breeze | Radio Swiss Pop | Basel, CH | 179 |
| 2025-08-22 16:30:04 | Tears In Heaven | Mellow Magic | London, GB | 260 |
| 2025-08-22 16:28:20 | Layla (Acoustic Live) | Radio Zadar | Zadar, HR | 250 |
| 2025-08-22 16:28:19 | Forever Man | NPO Radio 2 | Hilversum, NL | 180 |
| 2025-08-22 16:17:39 | Wonderful Tonight - 2005 Remaster | NPO Radio 5 | Hilversum, NL | 215 |
| 2025-08-22 16:16:30 | Change the World | NDR 1 Niedersachsen | Hannover, DE | 227 |
| 2025-08-22 16:05:39 | Cocaine | Lyon 1ère | Lyon, FR | 198 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |