Eric Chou Brand Affinity ranks highest Casetify at 19.27% . Very Strong. Score DMDB 58.29% | Fanbase 45.02%

Eric Chou — pop artist from TW.

Eric Chou is a Taiwanese singer-songwriter known for his heartfelt music and piano skills. He began his musical journey by practicing piano and honing his…

Eric Chou

Recognizable

Country: TW | Gender: male | Artist ID: 11e83fe1-3236-a76c-b5fd-aa1c026db3d8

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Genres

popmandopoppop

Influential: 58.29% Fanbase: 45.02% Trending: 64.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 19.27% • Very Strong

As of 2025-09-09

2,796,131

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.29% | Fanbase 45.02% | Trending 64.93% | CAREER STAGE: MAINSTREAM

Biography

Eric Chou is a Taiwanese singer-songwriter known for his heartfelt music and piano skills. He began his musical journey by practicing piano and honing his independent style of expression.

Chou released his debut album "What Love Has Taught Us" in December 2014, followed by "The Chaos After You" in August 2016. He embarked on the "THIS IS LOVE" Asian tour in 2016-2017 and the "Twenty Two" tour in November 2017. Continuing his musical career, Chou released his third album "After the Rain" in December 2017, followed by the digital EP "Freedom" in January 2019 and the deluxe edition of his fourth album "Freedom" in December 2019. In January 2020, he released his fifth album "Our Times."

Report Date: 2025-09-09

Eric Chou engages 18-24 & 25-34 audiences with repeatable results in TAIWAN, MALAYSIA, CHINA. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (409,883 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Casetify, GENTLE MONSTER, Singapore Airlines, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eric Chou score 1.86% — Moderate bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Singapore Airlines

Followers:2,796,131

Engagements:52,143

Rate:1.9%

Posts:655

Avg Likes:50,777

Avg Comments:745

Avg Views:584,683

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,796,131 · Engagements 52,143 · Rate 1.9% Posts 655 · Views 584,683 · Avg Likes 50,777 · Avg Comments 745 · Avg Views 584,683	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 11% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	TAIWAN (31%) MALAYSIA (21%) CHINA (8%) VIETNAM (7%) UNITED STATES (7%)	Top regions: TAIWAN (31%), MALAYSIA (21%), CHINA (8%)
Platform Engagement	Instagram: 37,761 avg likes/post · Tiktok: 174,800 avg views/post · Youtube: 409,883 avg views/post	Best reach: Youtube 409,883 avg views; best engagement: Instagram 37,761 avg likes

Top Brand Affinities

Casetify

Score: 19.27

GENTLE MONSTER

Score: 14.08

Singapore Airlines

Score: 11.33

AirAsia

Score: 9.40

Acne Studios

Score: 8.06

Laneíge

Score: 6.25

Kiehls

Score: 5.92

Innisfree

Score: 5.92

Superdry

Score: 5.62

UNIQLO

Score: 5.02

Loewe

Score: 4.71

Daniel Wellington

Score: 4.71

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Top Brand Affinities

Brand	Category	Score
Casetify		19.27
GENTLE MONSTER		14.08
Singapore Airlines		11.33
AirAsia		9.40
Acne Studios		8.06
Laneíge		6.25
Kiehls		5.92
Innisfree		5.92
Superdry		5.62
UNIQLO		5.02
Loewe		4.71
Daniel Wellington		4.71
Coach		4.09
Petronas		4.00
Shake Shack		3.83
Costco		3.70
Dyson		3.38
Fila		3.19
Pizza Hut		3.14
Starbucks		2.88
New Balance		2.73
Pull&Bear		2.70
Snoopy And The Peanuts Gang		2.64
Stüssy		2.63
Tiffany		2.52
Emporium		2.39
LEGOLAND		2.39
Yves Saint Laurent		2.38
Fujifilm		2.38
IKEA		2.31
Tesco		2.24
Fendi		2.20
Huawei		2.14
Supreme		1.99
Tiffany & Co		1.92
Christian Dior		1.84
Kodak		1.83
Forever 21		1.81
Pokemon Go		1.78
Burberry		1.74
Hermès		1.72
KFC		1.70
Armani		1.67
Puma		1.62
Pandora		1.62
Cartier		1.61
Chanel		1.61
Lego		1.60
McDonald's		1.57
Hollister Co		1.52